Umma Saini moves from BBDO India to take up creative director role at BBDO Singapore

Creative Director Umma Saini has transferred to BBDO Singapore from BBDO India.

Named the 10th best Creative Director in the world, as ranked by the Directory Big Won, Saini (pictured) was part of the creative team behind P&G Ariel’s #ShareTheLoad campaign, which has garnered her, along with the team, local, regional and global accolades. This includes consecutive Glass Lions at Cannes (2015 & 2016), the Creative Effectiveness Grand Prix at Spikes and India’s first D&AD IMPACT White Pencil. As a result, #ShareTheLoad is now the No. #1 campaign in the world, according to the WARC 100 list, and is the most awarded campaign in India ever.

Saini has spent over 10 years in advertising. Her extensive experience covers a range of industries, working on clients including Ariel, Johnson’s Baby, Vodafone, Quaker, Emirates, Amul and Future Group, to name a few.

Saini commented, “I’m excited to join BBDO Singapore. I love the BBDO network; it has the most caring, creative and passionate people, and the work always speaks for itself. I look forward to taking my learnings from a diverse market like India, and putting them to good use for our local and regional clients. Some of our best minds are in Singapore and I can’t wait to embark on this new journey with them.”

Jean-Paul Burge, Chairman and CEO for BBDO Asia said “Umma is a world-class talent and a fabulous addition to our Singapore Creative team. She brings passion and energy to all she does and her reputation for creating game-changing creative ideas and work for our Clients is well deserved.”