Godrej launches new campaigns by Creativeland Asia for brands Cinthol and Godrej No.1
Godrej No.1 is a brand loved by 380 million consumers across the country for its natural beauty promise. A Grade I Soap and has always provided consumers with superior soap benefits at an affordable price. The brand believes that appreciation starts with you taking care of yourself with a small change in your beauty regime with Godrej No.1. When you start taking care of yourself, others begin to actively appreciate you.
VIEW THE GODREJ NO. 1 SPOT (both in Hindi)
The TVC showcases how a young couple is spending a quiet day gardening, cleaning the house and cooking. The husband, who is getting messier and tired after every chore can’t seem to get his eyes off his wife, whose skin is still glowing. Perplexed the husband asks her as to how does she manage to look so beautiful even after doing so much throughout the day. It’s then revealed that she uses Godrej No.1 soap that offers 3/4th natural ingredients like Sandal, Turmeric & other natural ingredients. The goodness of these ingredients, combined with Natural oils, gives her a clear skin that glows with nourishment.
Cinthol as a brand is all about innovation which appeals to the youth. As a brand we believe in living with passion and delivering awesome experiences through our products that ooze this refreshing attitude. The TVC shows how today’s youth is confident of stepping out in the sun and are not going to let the sun dampen their spirits and spoil their fun. All thanks to the power of extra Cool Menthol and Active Deo Fragrance that they can easily win over the harsh summers. Cinthol Cool, the perfect summer soap is here to keep you summer ready and it contains Menthol which cools down your skin keeping it fresh. It also has Active Deo Fragrance which makes you smell great.
Commenting on the campaigns, Sunil Kataria, Business Head India & SAARC, Godrej Consumer Products Ltd said, “We at Godrej, constantly strive to give our consumers the best of personal care products. To bridge the gap between what is available in the market and the consumer’s requirements, Godrej is constantly engaged in innovating to meet the consumer’s needs. Both Cinthol and Godrej No.1 are leaders amongst their respective categories and have a strong and faithful following. Cinthol is a youth brand and Godrej No.1 is a brand loved by 380 million consumers across the country for its natural beauty promise.”
He further added, “This summer we have launched two new TV Commercials, the Cinthol campaign reflects upon its philosophy about giving today’s youth incredible experiences that makes life worthwhile. And every Cinthol product is one such experience in itself. On the other hand, Godrej No.1 continues with its focus on natural beauty by focusing on the benefits of the natural ingredients like sandal and turmeric, which have traditionally been trusted for skin care.”
Speaking about the two campaigns, Anu Joseph, Chief Creative Officer, Creativeland Asia said, “For Cinthol Cool, we pushed the metaphor of a really refreshing bathing experience by showing a fun snow bath in the middle of a hot desert. After the beach bath with ice cubes last summer, we took the Challenge The Sun idea to the next level of execution.
When it comes to Godrej No.1, it’s a totally different audience we are talking to. We started off with the insight about how women look beautiful despite all the hard work they do, much to the amazement of their menfolk who look all hassled and messed up when they try to help out in the house. It’s a cute, romantic story and leaves a smile on your face.”