The Social Street Mumbai highlights to artists where their paint brushes come from

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Wildlife Conservation Trust - Paint Brush - Squirrel.jpgShould Art Kill?

Artists, one of the major proponents of positive balance in nature, have become killers without even thinking about it. The bristles of the brushes have become weapons of mass killing for multiple species like the mongoose, Indian Weasel and squirrels.

These animals are poached for their fur, which is used to make paintbrushes. While synthetic bristled brushes are available, artists generally prefer to use the more ‘natural feeling’, fur brushes, unaware of the illegal poaching that goes into delivering the same. Thousands of animals were paying the price for our species’ creative expression!

The Wild Life Conservation trust wanted to make the target audience aware of this. The Social Street Mumbai creatives showed the entire brush made of each animal that gave its life for making it. They very clearly made the case that artistic expression is not worth killing for.

 

This campaign recently won a Gold Abby for Best Use Of Public Service, Appeals and Charity (Out of Home) and a Bronze Abby for Best Use Of Computer Generated Imagery (Print Craft) at Goafest 2017.

 

Credits:

Chief Creative Officer: Deepak Singh.

Creative Team: Smriti Shadra, Sahil Dilip Dhas.

Production Studio: Twin Brains.