MullenLowe Singapore CEO Shannon Cullum to also take on Vietnam leadership responsibilities

May 11 2017, 8:36 am | BY Lynchy | 1 Comment

Shannon Cullum.jpgMullenLowe Singapore CEO Shannon Cullum is to add to his responsibilities, taking over the readership of the network’s Vietnam agency. The move follows Michel Borelli’s departure as the agency’s CEO in Vietnam, a role he’s held for six years. 

 

“We are committed to the Vietnam market and excited about what we can deliver for our clients there,” said Cullum (left). “I look forward to leading this exciting re-structuring that leverages the best we have in our operations in Singapore and Vietnam so as to deliver brilliant and market leading locally relevant work.”

Says Michel Borelli: “After nearly six years in my current role, I have been discussing for some time the possibility of moving on with our regional leadership team, so that when these changes are made they will be good for everyone: for our people in Vietnam, for my successor and most importantly for our clients.”

Says Joseph George, Regional President | South & Southeast Asia, MullenLowe Group: “MullenLowe Singapore’s focus is on seamlessly delivering global and regional ideas from Singapore, an operation we see as the gateway to Asia Pacific. This means rethinking traditional regional structures by leveraging our strengths within the region as also be more vested in these markets. Michel has been a fantastic leader and a very close colleague. We were fortunate enough to have him lead this agency in a very important market for us. His commitment was evident even as we were charting out the way forward in the new structure.” 

 

Following the same philosophy, in April, MullenLowe moved regional leadership for Unilever’s Rexona and Signal brands from Bangkok to Singapore.