Ex W+K Shanghai’s Rob Campbell signs on at Deutsch Los Angeles as chief strategy officer

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Rob Campbell.jpgFormer Wieden + Kennedy Shanghai head of strategy Rob Campbell is to join Deutsch in Los Angeles as Chief Strategy Officer. The news was announced today via Adweek.

He will report to Deutsch President Kim Getty who is quoted by Adweek: “Rob is an incredible talent whose global perspective will bring distinct, new thinking to the agency and our clients. Rob’s track record is proof that creative strategy is at the heart of changing a brand’s business.”

Campbell has spent the last 9 years in China heading the strategy offering at Wieden + Kennedy Shanghai.