Directors Think Tank via Tankers director Carolyn Chon shoots AIA spot for Leo Burnett Malaysia

| | No Comments

AIA.jpgDirectors Think Tank via Tankers director Carolyn Chon has just shot the latest AIA ‘Child Plan 2017’ ‘spot for Leo Burnett Malaysia.

 

Group Creative Director Iska Hashim said, “Leo Burnett’s Pia Dhaliwal and Lee Shyyi (copywriter and art director) came up with the deeply insightful thought of “The birth of a child is also the birth of a mum” to express the hopes, worries and joys of having a baby – it was an immediate “yes” within the agency. And when it was presented to the AIA clients, it was an instant and spontaneous approval too”.

“The next step was choosing a film director and a production house to best transform the script into a film that would move would-be parents”.

 

AIA2.jpgAIA3.jpg“Carol Chon of Tankers and DTT reel showed the most promise as she had filmed children before. But she surprised us beyond expectations when it came to filming the pregnancy, and the birth and the challenges of having a baby.”

 

“Her intuitiveness when it came to subtly communicating the little moments of becoming a mother, and the role of music in elevating the entire film made all the difference. Working in tandem with Rajen her producer and her entire team at Tankers, Carol saw the entire project through with sensible passion and calm professionalism, even towards the end at online stages when she had to be hospitalized and operated on because of appendicitis. (The most charming part of Carol – for us – was how well she works with the clients and soothes all their worries despite all the usual hiccups of producing a film),” added Hashim

 

Chon said, “I was really excited about this project particularly because we were given the opportunity to show the real emotions that an expectant mother would go through during pregnancy and also the struggles of a first time mother. To me, I’m extra grateful that the agency and the client were on board with not sticking to the conventional happy, pretty moments of a regular mother and child script”.

 

Credits –

Group Creative: Director: Iska Hashim

Senior Copywriter: Jovian Lee

Junior Copywriter: Pia Dhaliwai

Art Director: Lee Shyyi

Senior Account Director: Nicole Chin

Associate Account Director: Ie Tsen Cheng

Producer: Moira Basnayake

Project Manager: Elizabeth Anita

Production House: The Tankers

Director: Carolyn Chon

Producer: Maharajen/Pete Singh

DOP: Din

Editor: Mindy Wong

Art Director: Maliq/Seni Lab

Post House: APV

Audio House: Fuse