Dinesh Sandhu joins DIA Brands to lead their Singapore office as managing director

Dinesh Sandhu.jpgDIA Brands Singapore has recently appointed Dinesh Sandhu (pictured left) as Managing Director of its Singapore operation. Sandhu was most recently Regional Director of Strategy, Digital & Media at Hakuhodo Communications Asia.

Commenting on the hire, Nigel Smith Group CEO DIA said, "We have a long-established presence in Singapore working for many prominent brands including Changi Airport, NTUC, OCBC, Olam, SkillsFuture, Workforce Singapore, Y3 Technologies, Les Amis and Han's F&B groups. Dinesh will drive our agenda in looking at the future development of the network and more importantly the digital strategy of the group. All this while staying true to our mission of creating remarkable brands. We are confident Dinesh will deliver on these KPIs and our growth targets."
"The brand consulting business is evolving and DIA Brands is at the forefront of this change. Companies adept at using digital tools along the consumer decision journey are gaining a sizable lead over competitors. The Internet has become an indispensable tool for marketers, yet there are still gaps in understanding its role in shaping how consumers choose among brands. With the help of powerful data sets, we aim to home in on the consumer's decision journey and the likelihood that a consumer will select a brand after considering and evaluating its qualities beyond its aesthetic qualities" observed Sandhu.

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