May 2017 Archives

Cannes Contenders: McCann Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

8d847.jpgThe Hunger Project: A Table To End Hunger
McCann Sydney

Whilst people complain about reserving a table at the hottest restaurants, the horrible truth is that 795 million people worldwide struggle to simply eat. That's why 75+ partnering restaurants donated one of their very best table reservations, a 3-course meal and drinks. We auctioned these tables off to the highest bidder on eBay, which made A Table To End Hunger the only way to have dinner at one of these extremely sought after restaurants. With all proceeds going directly to end world hunger.

Cannes Contenders: Dentsu Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

THai Farmers Calendar.jpgThai Farmer Calendar: Flying Horse Fertilizer
Dentsu Thailand
Preserving a cultural legacy for Thailand's farmers was the inspiration behind a collaborative effort from Dentsu Thailand and Flying Horse Fertilizer.  We scoured the nation searching for lost treasures of knowledge and consulted with philosophers to bring a slowly dying art form back to life... Thai farmer's wisdom. Working closely together, Flying Horse Fertilizer and Dentsu Thailand designed and distributed a modern yet still classical take on the traditional Thai Farmers Calendar to rice farmers nationwide.
Ramesh_MCS_February.jpgN. Ramesh, former executive creative director of agencies like Enterprise, Ambience, Ogilvy, Lowe, Meridian and The Thinking Machine has been appointed as president, Creative, at M&C Saatchi February.

With more than 25 years' experience and over 100 awards under his belt including Cannes Lions, Clio, London International Awards, The One Show and D&AD, Ramesh (pictured) has handled clients such as American Express, Britannia, Coca-Cola, Dabur, Himalaya, Hindustan Times, Lakme, Maruti Suzuki, P&G and Unilever among others.

In 2007, he established Meridian (now Soho Square), Ogilvy's second agency acquisition in India which went on to become one of the top creative agencies in the country. 

Gopal Krishnan, founding partner of M&C Saatchi February said, "Ramesh's passion for creativity and entrepreneurial thinking is inspiring to all who have known and worked with him in the past. He is the perfect fit for the kind of agency we are building at M&C Saatchi February."

Commenting on his appointment, Ramesh said, "Start-up culture is in my blood. Launching small enterprises and leading teams to become successful is the greatest joy I have had in my career. M&C Saatchi February is in a league of its own combining independent holding structure and its inspiring creative philosophy of 'Brutal Simplicity of Thought', I can't wait to get started."
Jacco ter Schegget.jpgJ. Walter Thompson has restructured to align the reporting structure of Mirum, the company's digital agency, in Asia Pacific.
To this end, J. Walter Thompson Co's Asia Pacific CEO John Gutteridge has hired Jacco ter Schegget (pictured), a seasoned digital transformation leader, to take on the newly created role of Southeast Asia CEO with responsibility for both the Mirum and J. Walter Thompson operations in ASEAN. Ter Schegget, who starts his new role Sept. 1, served most recently as OgilvyOne China's President, where he oversaw both OgilvyOne and Neo operations.
Breeze 1.jpgSocietal in Singapore have collaborated with Unilever's Breeze for the second year with new work for Hari Raya. Featuring Malaysia's Gold Medal Winning and Paralympian World Record shot put thrower, Muhammed Zayid Zolkefli. The film shows Zayid thanking everyone who has supported and inspired him throughout his career, culminating in his success at last year's Rio Paralympics. Breeze recognises it's not just those who win who should be celebrated, but importantly those who support and encourage them throughout the year.

Ecolab Logo.jpgThe Hoffman Agency has been appointed by global water technology and service provider Ecolab as its public relations and communications consultancy in China for 2017. The Hoffman Agency will work in close collaboration with Ecolab, providing strategic communications consultancy services and PR support in a bid to further enhance and solidify Ecolab's brand image and market position in China.
Umma Saini small.jpgCreative Director Umma Saini has transferred to BBDO Singapore from BBDO India.

Named the 10th best Creative Director in the world, as ranked by the Directory Big Won, Saini (pictured) was part of the creative team behind P&G Ariel's #ShareTheLoad campaign, which has garnered her, along with the team, local, regional and global accolades. This includes consecutive Glass Lions at Cannes (2015 & 2016), the Creative Effectiveness Grand Prix at Spikes and India's first D&AD IMPACT White Pencil. As a result, #ShareTheLoad is now the No. #1 campaign in the world, according to the WARC 100 list, and is the most awarded campaign in India ever.

Saini has spent over 10 years in advertising. Her extensive experience covers a range of industries, working on clients including Ariel, Johnson's Baby, Vodafone, Quaker, Emirates, Amul and Future Group, to name a few.
Suthisak Sucharittanonta_2017.jpgAd Stars has extended the entry deadline for Ad Stars 2017 until 15th June 2017, giving advertising, production and creative professionals just two more weeks to enter their work into one of the world's fastest-growing festivals of creativity. It's free to enter.

With more than 20,000 entries anticipated in 2017 from over 70 countries, Ad Stars is the biggest and most egalitarian advertising awards show in Asia by virtue of the fact it is free to enter all categories with the exception of Innovation and Integrated. Ad Stars is also the only festival with a US$10,000 prize for Grand Prix of the Year winners.

Suthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok (pictured), says winning Grand Prix of the Year at Ad Stars 2016 for 'MOTO Repellent' was "music to our ears ... and to throw in $10,000, what team in the world wouldn't love that?"
Stephen Mangham sml.jpgmanghamgaxiola mcgarrybowen has been appointed to creative duties for Fidelity International, to develop brand and product campaigns aimed at both end consumers and financial intermediaries across Southeast Asia.

The partnership will see manghamgaxiola mcgarrybowen conceptualize and drive creative strategies across Southeast Asia for Fidelity International, a leading fund management company with world class investment solutions and one of the largest global research capabilities with over 400 investment professionals and research staff around the world.

Stephen Mangham, Partner at manghamgaxiola mcgarrybowen (pictured) said, "We are very delighted to have been chosen by Fidelity as its creative partner for Southeast Asia. With our collective experience in driving creative work for multinational brands - especially in the financial sector- we look forward to demonstrating even more innovative and creative client solutions for them."
Prodigitz logo.jpgProdigitz Mumbai has won the digital marketing mandate for Netgear India.

Netgear Inc. is an American global networking company that delivers products to consumers, businesses, and service providers. The company operates in three business segments: retail, commercial, and service provider. Netgear products are built on a variety of proven technologies such as wireless (WiFi and LTE), Ethernet and powerline, with a focus on reliability and ease-of-use. The product line consists of wired and wireless devices that enable networking, broadband access and network connectivity. The company's headquarters are in San Jose, Calif., with additional offices in approximately 25 countries.
PIC - BESTADS.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nkanyezi Masango, creative director, King James, Cape Town.

Interactive/Integrated are the most exciting by far this week. On the other end of the spectrum, Print is not quite dead, but if it's not fed meaningful insights immediately, the medium will easily die a premature death.

Slim pickings in film. Western Cape Government 'Everybody Knows' takes first place. 'Don't drink and drive' is an old and tired subject, but this film manages to give it a fresh, entertaining take and delivers it with authenticity and a cast like no other. No runner up. READ MORE...
Everyuth Naturals.jpgEveryuth Naturals has released a launch campaign for its new Tulsi-Turmeric Facewash. The core idea of the campaign has been conceived and executed by J Walter Thompson, Mumbai; which created around a simple insight - pimples and breakouts happen; it's only normal. There is no need to panic, it suggests, because it is NOT the end of your world.

Havas Indonesia picks up four new accounts

SatrioAW3.jpegHavas Indonesia has announced for new business wins, following an intensive period of pitching, which includes Emirates Airlines, Indonesia Stock Exchange, A&W Restaurants and Nikki (a brand of Nojorono Tobacco).

The Emirates win will see Havas, which currently manages the media account add the creative mandate for the airlines. The appointment by A&W Restaurants also extends to both creative and media disciplines with the account being serviced by an integrated Havas Village team, as it also does for Indonesia Stock Exchange. Additionally, Havas Indonesia will manage the ATL, Digital and Activation duties of the Nikki brand.
Screen Shot 2017-05-30 at 10.38.33 am.jpgŠkoda has today launched a new brand campaign, via DDB Sydney, that centres on the idea that you don't have to be famous to be brilliant.

Featuring clever Australians doing amazing things, and doing them differently, the campaign challenges the normal car ad conventions.

Škoda Australia director Michael Irmer said that this innovative brand awareness campaign is unique in that it challenges the buyer to disregard the more obvious choices and, instead, consider Skoda.


Cannes Contenders: BBDO Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

18 year old grandpa.jpgKal Kan: 18 year old Grandpa
BBDO Japan
Mars Japan was the first company n the world to develop a range of cat food formulated specifically for older cats as part of their age-specific food range. To commemorate "Respect The Aged" Day in Japn, we launched an online web-film for Kal Kan (internationally Whiskas). It follows the story of a woman as sh e recollects her memories with an older gentleman, as they reflect on their past friendship.
Unlock Han Zi.jpgBBDO Bangkok has launched a new app for AirAsia that helps people in Thailand learn Chinese characters - 'Unlock Han Zi'.

AirAsia has the most direct routes from Thailand to China, and as a result wanted to help customers learn Chinese so that they can connect more with Chinese people and their culture.


Cannes Contenders: Leo Burnett, Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

FinForA Fin CANNES CONTENDERS IMAGE (1).jpgFIN FOR A FIN - The Surf Fin That Stops Sharks Being Killed
Leo Burnett, Melbourne

FIN FOR A FIN breaks the cycle of revenge killing, in the event of a shark attack. It's a specially marked surf fin that alerts authorities to a surfer's wishes for the shark not to be killed in retaliation. As sometimes the fins are the only thing that survives. When a surfer clips these fins into their surfboard they're literally telling authorities and the world, "If my life's taken, don't take theirs." Whether the surfboard is attached to the roof of a car or being carried into the surf, surfers are making a visible and personal statement for the protection of sharks. Manufactured by Glide Fins, profits are funding the protection of sharks and surfers through mobile alert technology and shark behaviour education. Creating a cycle of coexistence. Not killing.
Tiger Beer_Melting Pot.jpgSong Zu Singapore has picked up two pencils at the annual AWARD Awards, held in Sydney on Friday night.

Lindsay Jehan's Mandarin version of "What a Wonderful World" for Tiger Beer Melting Pot, with vocals and Erhu by local Singapore star Tay Kewei, won a Silver for Best Use and/or Arrangement of Existing Music.

Also for Tiger Beer, Lindsay and Damian Waddell's sound design for "Wok" won a Bronze pencil.
McDonalds_Loving the night 3.jpgThe winners of the 38th annual Sydney based AWARD Awards were released over the weekend. In total 35 Gold Pencils were awarded with a further 117 Silver and 149 Bronze Pencils.

Asian agencies missed out on Gold, but scored 3 Silver and 7 Bronze Pencils.

TBWA\Thailand won two Silver Pencils for McDonald's "Loving the Night" for Print Art Direction and Photography.

Two Bronze Pencils were awarded to Havas Shanghai for "SMS Last Words" for the Global Road Safety Partnership.

SongZu Singapore won 2 Pencils - a Silver for Best Use and/or Arrangement of Existing Music for a Mandarin arrangement of What A Wonderful World for Tiger Beer "Melting Pot" and a Bronze for Sound Design for Tiger Beer "Wok".
Vikas Mehta  Ameer Ismail.jpgAmeer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group's PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as JV partner in India in 2014. GolinOpinion operates as a part of the marketing services offerings of MullenLowe Lintas Group.
Ismail (pictured right) continues to report to Vikas Mehta - Group CMO & President, Marketing Services for the group. Announcing the elevation, Mehta (pictured left) said, "Ameer is just the right mix of Vintage and Vision. In a time when the practice of PR is more important than ever, but the business of PR is getting highly commoditized; he's the kind of leader the industry needs. PR is an integral part of our re-bundled offering and GolinOpinion occupies a great position in the market today. Reinventing yourself from a position of strength is a rare and valuable opportunity and I'm delighted to have Ameer lead that agenda for us."
Thumb videos2.jpgOrdering a pizza from the Yellow Cab Pizza app is so easy, it's like making pizza with your thumbs.

BBDO Guerrero Philippines created these thumb-stopping thumb videos that ran on Facebook and are aimed at stopping a lot of thumbs scrolling through their Facebook.

During the campaign period, 2.8 million people watched the ads. In less than a year, they reached more than 100,000 downloads on the Google Play store.


Cannes Contenders: Leo Burnett, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Samsung_PocketPatrol_Lifesaver_RGB (1).jpgSamsung: Pocket Patrol
Leo Burnett, Sydney

Samsung Pocket Patrol gives beach goers the ability to identify hidden dangers for themselves, easing the pressures Australian lifeguards feel on a daily basis as they patrol some of the world's most popular beaches. It does this by turning mobile technology that everybody already takes to the beach into a life saving tool. Lifesavers use Pocket Patrol's unique AR algorithm to input real time data of rip currents, stingers, shallow sandbanks, sudden drop offs and submerged rocks. This is then instantly communicated in AR to every person on the beach, saving lifesavers valuable time. The real impact of Pocket Patrol has been in changing beach behaviour for all Australians as a completely new way to teach beach safety. Made in partnership with Surf Life Saving Australia, there are plans for Pocket Patrol to become an integral part of their national education program.
FAB BBDO.jpgThe Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards).

The biggest winner was BBDO New York, who were named the YouTube FAB Agency of the Year, breaking sister agency AMV BBDO's three-year reign.

They had a total of 13 nominations in the show, six of which won FAB Awards. This is BBDO New York's third win as Agency of the Year, previously winning the prize in 2010 and 2005.
LA BOLD .jpgSeven Sunday Films defeats challenges and plays with risk to deliver a daring new commercial for Djarum via Mata Angin.

Directed by Mark Toia, the action packed spot features the story of a man who conquers the twists and turns that life throws at him, standing up from every fall he proves his inner resilience is 'Stronger than Life'.

zRMSgr2ch5zCBaY-nO5EXLTwr0LHIOeJsEqV6uSt8fA,m9XyMs3Arj7HAwYlV0pTU_cDh-zeR6h1Rg-R9KHMq8I.jpgThe Cannes Lions International Festival of Creativity has today announced new networking opportunities to enhance the Festival experience for its global attendees.

Cannes Lions has joined forces with Accenture Interactive as its Connections Partner to launch new initiatives that combine digital technology with real-world networking, creating innovative ways for festival goers to connect throughout the week.
SmartLuy.jpgFintech is not new to the Kingdom of Wonders. Cambodians are well versed with using mobile wallets, mostly courtesy Wing Money, a fintech brand that has successfully operated in the market for years. In fact, the brand enjoys such strong equity in the market that colloquially 'Wing me money' is equivalent to 'send me money'.

Reverse gravity.jpgOgilvy & Mather Singapore and Greenpeace Australia Pacific have joined forces to create an interactive display that appears to reverse gravity as a way to provoke new thinking about global warming and climate change.

The video shows crowds interacting with the standing exhibit, which was installed in central Sydney's Pitt Street Mall in April.

Directors Think Tank shoots new Sony spot

Sony.jpgSony 2.jpgDirectors Think Tank have just completed a new Sony spot for Leo Burnett Singapore, directed by new DTT director Zaim and overseen by director Rajay Singh.

Leo Burnett Singapore has successfully captured the visual narrative in its 'As Fast" campaign, which was created for the Singapore market. Dubbed the fastest in its category, Sony's Autofocus cameras are equipped with the world's fastest auto focus (AF) speed at 0.05* seconds to capture everything in sight instantly.

Director Zaim said, "It was a really great experience to craft my first TVC at DTT and work with my mentor, Rajay Singh. The film is about the camera itself. I wanted a really strong contrast between the visual and the music because this is a film which puts the speed and movement of parkour to demonstrate a really fast autofocus as its central idea. The story is there and I wanted the audience to focus more on the camera advertisement rather than the action pack."

McDonalds table service.jpgThe hectic pace of modern life leaves many busy working parents with limited time to spend with their children. This means that every moment they can spare is precious. McDonald's China understands how parents feel, and has launched a new campaign by Leo Burnett Shanghai to encourage moms and dads who bring their kids to McDonald's to use the new "table service". This means busy parents don't have to queue for service so they can enjoy every precious moment with their children.

SoCO - Wardrobe Apartment.jpgThe Association of Accredited Advertising Agencies of Hong Kong (HK4As) has announced the shortlist of Effie Hong Kong Awards 2017 with 40 finalists, which recognized internationally in marketing communications and effectiveness.

After two rounds of judging chaired by Sylvia Lee, Head of Central Marketing, Hang Lung Properties, finalists from 17 agencies were selected to compete the Awards across 35 categories.

BBDO leads the way with 6 finalists all for the Society for Community Organisation's "Wardrobe Apartment". Ogilvy & Mather, McCann & Spencer and Havas all have 4 finalists each. DDB,  mcgarrybowen and Hungry Digital have 3 each. JWT, Mediacom and Grey all have 2 finalists. One finalist each has been awarded to Maxuz, Uth Creative Group, Habour City Estates, Dentsu OMD and IPG Mediabrands.
Flora for Fauna1.jpgIllegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction.

China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. Hong Kong is no exception either, with both its own local demand and as a gateway to China.

L-R-Daphne Chen, Celine Liu & Fibi Cheng.jpgTribal Worldwide China has made three key hires to bolster its digital expertise.
The round of appointments follows that of Allen Wang as Managing Director, and Danny Chan as Chief Creative Officer of the digital group.

Joining Tribal Worldwide Shanghai in a newly created role as Client Services Director, Daphne Chen (pictured left) has 15 years experience as a digital marketing strategist and team leader, most recently as Director of Business Development at Cheil Worldwide. In 2015, Chen was named among the 2015 AdAge Women to Watch in China.

Cannes Contenders: GREYnJ United Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

ALL YOU CANT EAT.jpgBar-B-Q Plaza: All-You-Can't-Eat
GREYnJ United Thailand
As the food industry contributes to the tons of waste produced every year, Thailand's largest barbecue restaurant chain, wanted to do something about it. Introducing the "All-You-Can't-Eat campaign, an on-going initiative to help reduce waste, by Bar-B-Q Plaza.
Rob Campbell.jpgFormer Wieden + Kennedy Shanghai head of strategy Rob Campbell is to join Deutsch in Los Angeles as Chief Strategy Officer. The news was announced today via Adweek.

He will report to Deutsch President Kim Getty who is quoted by Adweek: "Rob is an incredible talent whose global perspective will bring distinct, new thinking to the agency and our clients. Rob's track record is proof that creative strategy is at the heart of changing a brand's business."

Campbell has spent the last 9 years in China heading the strategy offering at Wieden + Kennedy Shanghai. 

The Work 2017: Top Creative Leaders of the Year

The results of Campaign Brief's THE WORK 2017 were released yesterday. Here are the creative leaders behind this year's best performers.


Top Creatives in The Work.jpg#1  James McGrath/Ant Keogh (Clemenger BBDO Melbourne)

#2  Wisit Lumsiricharoenchoke/ Nopadol Srieatikajohn
(Ogilvy & Mather Bangkok - pictured left right)

#2  Vince Lagana/Grant McAloon (Leo Burnett Sydney)

#4  Suthisak Sucharittanonta (BBDO Bangkok - pictured above right)
#4  Simon Langley (J Walter Thompson Sydney)

Sammy_Hazui.jpgR/GA has opened an office in Tokyo, strengthening its APAC presence and further expanding the global network.
"Japan is an epicenter of design and technology, and a very long-desired location for R/GA," said Founder, Chairman and CEO of R/GA, Bob Greenberg. "I believe it is an ideal market to introduce our unique model for innovation, and an ideal place for R/GA to learn new methods and evolve even further."
EVP Managing Director APAC, Jim Moffatt, added that careful planning underpinned the launch. "Since announcing plans for Japan-based operations last year, we've focused on determining how to best serve the market, and assembling the right leadership team to enable that offering. We've brought together an exciting group of multi-disciplined home-grown and network talent, creating a balance of insight and experience needed to hit the ground running here."
Susan Josi & Sangeeta Barde.jpgHavas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas to further develop its regional presence and add to its depth and breadth in India to deliver for global clients.

Sorento's current client base is a strong and complementary mix for Havas' health-and-wellness activities, with such international clients as Abbott, Johnson & Johnson, MSD, along with local pharmas including Alkem, Dr. Reddy's, Finlinea Healthwits, Glenmark and Torrent. The agency is well regarded by clients and peers and is the only Indian healthcare agency to have won the prestigious Cannes Lion.
LauKuanCheng.jpgJ. Walter Thompson Kuala Lumpur has appointed Lau Kuan Cheng as new Digital Business Director.
Kuan Cheng (pictured) has 16 years in the communications industry, nine of which were in digital. She was Head of Relationship Experience Marketing and Digital Business Director at Leo Burnett, where she was instrumental in driving key accounts such as Reckitt Benckiser, whose brands include Durex and Dettol. She has also overseen CRM and B2B programmes for Canon Malaysia and telco Maxis.

She was most recently Group Head of Marketing for The BIG Group, overseeing more than 12 food-related brands spanning 30 outlets for Malaysia's most dynamic restaurant and grocery group.
Volini.jpgWe as children have been our parents' top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can't; but isn't there joy in the attempt.


Cannes Contenders: whiteGREY Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

MPAN Cannes 2017 Digital PROOFS_[7063x5008px]2 (1).jpgMPAN: The Unmissables

With over 2,000 long term missing person cold cases in Australia, our challenge was to help families of the missing reignite public interest in the search. Police can't do anything without a lead, so the help of the public is the only hope these desperate families have. The Unmissables uses an online platform to connect the families of long term missing people with volunteer writers and artists to create reimagined missing persons' posters. The Unmissables replaced vital statistics with personal stories, grainy photocopies with stunning, emotive, memorable portraits, hopelessness with hope.
Electrolux logo sml.jpgDigitasLBi has been appointed to support Electrolux APAC in the re-launch of their website across APAC.

The business will be led out of Hong Kong, but will focus on re-launching the website in six markets including: Singapore, Malaysia, Vietnam, Thailand, Philippines and Indonesia.
Bonds_The Boys.jpgClemenger BBDO Melbourne has continued their extraordinary 18 month creative performance with an outstanding showing in Campaign Brief's THE WORK 2017. The agency has the most acceptances in THE WORK this year with 37 of their 76 entries accepted.

This year saw a strong showing across Asia-Pacific with agencies from Australia, Thailand, New Zealand, Taiwan, Indonesia, Malaysia and Hong Kong all ranked in the top 10 best performing agencies. Australia has 4 agencies in the Top 10 ranking and New Zealand, Hong Kong and Thailand have 2 agencies each.

Ogilvy & Mather Bangkok and Leo Burnett Sydney were the equal #2 best performing agencies with 24 acceptances each.

BBDO Bangkok and J Walter Thompson Sydney ranked at equal #4 with 19 acceptances each and ADK Taiwan, Clemenger BBDO Wellington and Hakuhodo Indonesia were equal #6 with 18 acceptances each. Malaysia's best performing agency, Leo Burnett Malaysia, ranks at #9 with 17 acceptances and rounding off the Top 10 in THE WORK 2017 is Cheil Worldwide Hong Kong, Colenso BBDO Auckland, DDB Sydney and Ogilvy & Mather Hong Kong with 16 acceptances each.
BBDO Network.jpgClemengerBBDO_Staff.jpgBBDO is the top ranking network in Campaign Brief's THE WORK 2017. The network has 6 offices that contributed to their overall network total of 106 Acceptances. BBDO edged out Leo Burnett, who had 8 offices that contributed to their high total of 97 Acceptances.

The third highest ranked network is TBWA with 62 Acceptances followed by Ogilvy & Mather with 58, Dentsu with 51 and J Walter Thompson with 48 Acceptances.

BBDO's performance was led by creative powerhouse Clemenger BBDO Melbourne with an amazing 39 acceptances in THE WORK 2017. BBDO Bangkok (19), Clemenger BBDO Wellington (18), Colenso BBDO Auckland (16), BBDO Singapore (7) and BBDO Guerrero Philippines (7) also contributed.

Leo Burnett's 97 acceptances was even across 8 offices - led by great performances from Leo Burnett Sydney and Leo Burnett Malaysia with 24 and 17 respectively. Also contributing were Leo Burnett Melbourne (15), Leo Burnett Taiwan (11), Leo Burnett Philippines (10), Leo Burnett Bangkok and Jakarta (8 each) and Beacon/Leo Burnett Japan (4).


#1 BBDO  (106)
#2 Leo Burnett  (97)
#3 TBWA  (62

Hearing Rescue 2.jpgBBDO Bangkok has created the world's first hearing aid that not only amplifies sound, but can also detect the sounds of danger by turning the hearing device into a vibrating wrist band.  

In partnership with the Thai Health Promotion Foundation and Deaf Association of Bangkok, BBDO Bangkok conducted a survey amongst the hearing impaired in Thailand and found that 100% take out their hearing aid at night due to discomfort.


Cannes Contenders: BBDO Greater China

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

SoCO - Wardrobe Apartment.jpgSoCO - Wardrobe Apartment
BBDO Hong Kong
Wardrobe Apartment was a powerful campaign conceptualised by BBDO Hong Kong and SoCO (Society for Community Organisation) that forced the Hong Kong government to address the dire living conditions in the city - where 200,000 people live in homes no bigger than 2 sq-metres. Turning on its head a common complaint that Hong Kong apartments are so small you can hardly fit a wardrobe in the room, we built wardrobes to the exact size of these tiny homes and crammed them with belongings from real inhabitants. These were placed in the busiest areas of Hong Kong. The campaign successfully pressured the government to announce an increase in public housing in the next 5 years.

Cannes Contenders: Ogilvy Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

SP_1 (1).jpgAAMI: SmartPlates
Ogilvy Melbourne

AAMI, Australia's leading insurance company knew young drivers were the most at-risk. However, the way they learn to drive hasn't changed in 50 years - pen, paper and an old-fashioned logbook. AAMI thought it was time to update how we teach our kids to drive and raise a safer generation of drivers. AAMI SmartPlates is a real-time drive tracker and coach that sits at the centre of a new digital learning ecosystem: connecting young drivers, parents, instructors and road authorities for the first time. AAMI SmartPlates tracks every detail of every drive, so learners can focus on the road while their practice hours, routes, road type, weather and traffic conditions are monitored and recorded in real-time. Captured data gets crunched into skills sets so learners, parents and instructors can gain a complete picture of their progress, what they're mastering and what needs improvement via a customized learning plan, helping reduce the risk of accidents caused by overconfidence and inexperience.

We are inviting agencies to showcase your agency's best chances at Cannes this year. Open to all Asian based agencies entering Cannes this year. Just email with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.
AIA.jpgDirectors Think Tank via Tankers director Carolyn Chon has just shot the latest AIA 'Child Plan 2017' 'spot for Leo Burnett Malaysia.
Group Creative Director Iska Hashim said, "Leo Burnett's Pia Dhaliwal and Lee Shyyi (copywriter and art director) came up with the deeply insightful thought of "The birth of a child is also the birth of a mum" to express the hopes, worries and joys of having a baby - it was an immediate "yes" within the agency. And when it was presented to the AIA clients, it was an instant and spontaneous approval too".

Foosball.jpgCambodia-based PR and Events agency, Directions Brand Communications triumphed in the 23rd Annual Communicator Awards, given by the Academy of Interactive and Visual Arts in New York. Directions Brand Communications received a statuette and citation for Excellence in Integrated Marketing Effectiveness for its works in Cambodia Beer Human Foosball Campaign.

In receiving the award, Pisey Lim, Managing Director said, "The statuette is a testament to how serious work and fun can also be rewarding. We are energized to offer more innovative events and PR activities to our clients who would like to see their market share grow through use of direct-to-consumer approaches."
Joao_Braga.jpgJ. Walter Thompson Bangkok has hired João Braga in the role of Chief Creative Officer.

Braga joins JWT Bangkok from Ogilvy Singapore, where he served as the Global CD on Pond's and other regional accounts. Prior to that role, he spent over 3 years in Portugal as Creative Director, and later Executive Creative Director at Publicis. Before joining Publicis Lisbon, Braga worked in Brazil for 12 years at Lew'Lara\TBWA and JWT São Paulo.

He has developed work for clients like Coca-Cola, Renault, VISA, Nokia, HSBC, Kraft Foods, Nissan, Nestlé and Microsoft and has been recognized at various national and international awards, including Cannes Lions International Festival of Creativity.
Mayuresh Dubhashi.jpgGREY group India has appointed Mayuresh Dubhashi as Executive Creative Director. Dubhashi (pictured left) will be reporting to Sandipan Bhattacharyya, Chief Creative Officer, GREY group India.

On Dubhashi's appointment, Bhattacharyya, said, "The combination of creative flair and a keen strategic mind is rare and Mayuresh packs both in his impressive body of work. He's fearless, experimental, hungry and young. Just the kinds that define the new GREY"

Dubhashi, a Mechanical Engineer, has been in the advertising industry for nearly 15 years, working on iconic Indian and global brands across all aspects of creativity and innovation. Brands he worked with include The Times Group, Airtel, Amazon, Hike Messenger, Mahindra 2 Wheelers, Pepsodent, Smirnoff, RIN Global, Nokia, Nike, Brylcreem, SetMax, IDEA, Lakme, Surf Excel, Wheel, Godrej Appliances & Corporate etc. His experience includes working with agencies like Lowe, JWT and Taproot India.

On joining GREY Dubhashi said, "This is Grey's centenary year, it just goes to show that the energy and will powering the place is quite inexhaustible. I am kicked to be a part of a bunch of people who are hell-bent on keeping the 'Famously Effective' spirit true, for decades to come."

Cannes Contenders: BBDO Bangkok

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Hearing Rescue.jpgThai Health Promotion Foundation and Deaf Association of Bangkok: Hearing Rescue
BBDO Bangkok
According to the Ministry of Social Development and Human Society, there are 321,063 people with a hearing impairment in Thailand (2016). BBDO Bangkok conducted a survey and found that 100% take out their hearing aid at night, with 35% of them stating they experience accidents at night because they cannot hear any sounds. Recognising the dangers hearing impaired people face in the night, BBDO Bangkok created 'Hearing Rescue' - the world's first hearing aid that can transform into a wristband and alerts people to danger while they sleep. Developed from a normal hearing aid, the built-in sound recognition detects danger sounds and activates the vibrating function to alert the wearer.

Cannes Contenders: 303 MullenLowe, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Super Hero customs.jpgHarley-Davidson: Marvel Super Hero Customs
303 MullenLowe, Sydney

We leveraged the Marvel Universe to introduce a different side of Harley Davidson. It showcased to a younger audience, who are constantly seeking new ways to express themselves, that that no matter who you are, you can create a custom Harley that represents you. We created 27 unique, custom bikes, each designed for a different Marvel Super Hero and representing a heroic character trait. Launching on Captain America's 75th anniversary, the integrated campaign culminated in a live exhibit at Comic-Con, where they stole the show.
Caroline Hsu, Managing Director, Asia Pacific, The Hoffman Agency.jpgThe Hoffman Agency has announced that Caroline Hsu has taken on the role of Asia Pacific managing director.

Hsu (pictured) returns to the consultancy world after 20 years of experience in marketing, communications and branding. She recently served as chief marketing officer of Appier, a technology company that makes it easy for businesses to use artificial intelligence to grow and succeed in a cross screen world. Before joining Appier, Hsu was head of communications for Google Taiwan and Hong Kong. Previously she led marketing communications at TomTom Asia and Dopod (now HTC), as well as brand communications at BenQ. She started her career as a journalist in the United States before joining EraOgilvy, a global PR agency now under the WPP Group.
Gravity Cat.jpgNew York Festivals International Advertising Awards competition has announced the 2017 award-winners at the New York Show gala held at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.

Two Grand Prizes and three First Prizes were awarded to Tohokushinsha Film Corporation Japan's "Gravity Cat" for Sony Interactive Entertainment & Gravity Daze 2. TBWA/Thailand also one a First and Second Prize for McDonald's "Loving the Night".
WARHOL-before-POP.jpgGawen Rudder, principal of The Knowledge Consultancy, Sydney reminds us that Andy Warhol was never ashamed of his first career as an advertising illustrator.

Like the oft-maligned Ken Done perhaps, Andy Warhol was unashamed about his advertising background. At one point he said, "The commercial and the fine art are intermingled and kind of feed into each other all the way through my career."

Born of Slovakian immigrants, Ondrej Warhola hit New York in 1949 to pursue a career in adland after graduating with a Bachelor of Fine Arts in pictorial design. But just as copywriters dream of becoming acclaimed authors, Andy the commercial artist dreamt of becoming a fine artist.
Modern_Food_Logo.jpgBread and bakery brand Modern Food Enterprises has awarded TBWA\India its creative duties.

TBWA\India has been entrusted to manage the brand's communications with a view of helping the company achieve accelerated growth and making it more contemporary for today's audiences.
Jacky Tang.jpgIPG Mediabrands has promoted Jacky Tang to Chief Operating Officer for IPG Mediabrands China with immediate effect.
In his new role, Tang (pictured) will oversee agency operations ensuring operational excellence and integration across multiple specialised business units. Tang will be based in Shanghai and report to Tom Wan, CEO of IPG Mediabrands China.
"I'm excited to take this new role!" Tang commented. "Dynamic by Design is our commitment to our clients, partners and each other to think and work differently. Our transformation and innovation is highly focused around this shared philosophy, which helps our client brands grow, and achieve better experiences and bigger results every time."
Amazon Kindle.jpgDo you still remember the joy you used to have reading? The library you wanted to take home. Reading under a tree in the sunshine. The story that was so exciting you stayed up all night to find out the ending.

Astral.jpgOpen defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a few brands that have taken the onus of pursuing the cause and educating the masses on the need to stop defecating in the open. This initiative has especially gained steam after Prime Minister Narendra Modi's clarion call to all Indians under Swachh Bharat Mission. Asserting its role as an evangelist for the cause, Astral Pipes has come up with a social message on the subject through its latest film.

Matt Eastwood 2014-thumb-200x300-183984.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Eastwood, worldwide chief creative officer, J. Walter Thompson.

In the months and weeks leading up to Cannes, we see a lot of great work appearing across all media. It's like the floodgates open and suddenly we're swimming in amazing case study after amazing case study. In Outdoor and Interactive, that premise held true. The work is excellent. And almost every one of the six spots shortlisted in Television could probably go on to win or shortlist at Cannes. For me, the disappointment was Print. Most of the work came from traditionally "easy" categories - toy stores, zoos and, of course, WWF. And, whilst the executions themselves were fairly well done, overall there seemed to be a very light touch in terms of strategy.

My favorite film is the charming Monoprix spot from Rosapark. It's a beautifully told story with a plot twist that I certainly didn't see coming. Engaging from beginning to end. The runner up is the iPhone 7 "Barbers" spot. Once again, Apple is making classic Apple ads. And I mean that in a very good way. READ MORE...
Hong Kong - ODFC.jpgDentsu Aegis Network held its annual volunteer initiative, One Day for Change on Friday 19 May, where staff across Asia Pacific in 14 different markets are encouraged to get out of the office to volunteer their time. Held for the fourth year, all agencies in each market came together, on the same day, to support a cause or charity within their local communities to create maximum impact through a collaborative effort.

Last year, over 6,100 staff across the region participated in One Day for Change giving over 29,000 hours of their time to local communities under the theme 'Champions for Children'. Building on the same cause for this year, Dentsu Aegis Network staff will be volunteering their time towards helping underprivileged children in the broad aspects of health, education, water, abuse, family and housing.
Suntory 1.jpgTo mark the launch of good mood to the Indonesian market, Arcade has collaborated with director Christoph Chrudimak to create two epic mini movies. good mood is a new fruit infused water created by Suntory.

The two short interactive digital films are based on the insight that the difference between having a good day and a bad day can come down to the mood you choose to put yourself in. Both films star the same young male protagonist and chronicle the chain of events that follow him through a good day and a bad day.


Cannes Contenders: Clemenger BBDO Touchcast

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

KiwiRail_TCC (1).jpgKiwiRail: The Conscious Crossing
Clemenger BBDO Touchcast, Wellington

The more regularly pedestrians use the same rail crossing, the more likely they are to become complacent and walk onto the tracks without checking. KiwiRail challenged Clemenger BBDO Wellington to come up with a solution. Instead of yet another warning message, The Conscious Crossing was installed. This movable set of warning gates can be reconfigured an infinite number of times, making the familiar crossing unfamiliar every time people cross, forcing people out of their complacency and into the moment. Designed with human nature in mind, anyone can change the gates into any layout, any time - actively helping to keep other pedestrians safe.
Suzuki IGNIS.jpgSeven Sunday Films' latest offering for Suzuki via Dentsu Impact gets the blood pumping with a commercial to promote the brand's new breed of urban SUV.

Directed by iClaudius, the spot features the new Suzuki IGNIS' stylish features and speed capabilities and is set against a racing dance track that emphasises a fresh take on what it means to drive in style.

Standfortradition3.jpgiris Singapore has launched its first campaign for Philips Malaysia - #StandForTradition. The campaign is in celebration of the upcoming Hari Raya in Malaysia to promote the Philips All-in-One Pressure Cooker.

Based on the insight that the younger generation is increasingly losing touch with tradition when it comes to cooking, especially when festive dishes takes a long time to prepare and cook, the iris team invited two senior folks to #StandForTradition in the form of a tongue-in-cheek "public service announcement".

CYC Made to Measure.jpgSingapore made-to-measure clothing brand CYC Custom Shop has relaunched itself to CYC Made to Measure, via DIA Brand Consultants.

A brand with over 80 years of heritage, CYC has been a recognised brand in Singapore. However, it was seen as relevant and appealing only to statesmen and the older generation. With changing consumer mindsets and preferences, there was a need to change this perception and encourage new customers especially the younger generation to try CYC made-to-measure wear, while sustaining the loyalty of its long-standing clientele.

Fong Loo Fern Managing Director, CYC Made to Measure said: "We are extremely pleased with DIA's contribution to our rebranding project. They played the role of brand custodian and lead consultant in all matters pertaining to design from brand identity, retail interior fit through to communication expressions. This was timed perfectly to complement the launch of our flagship store at the Capitol Piazza."

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he he takes a look at the proliferation award shows today.

And the award for the best excuse for an award goes to ... So I get this phone call from some Hong Kong business organization (there are many) about some awards ceremony.

Stupidly thinking I'm finally going to get recognised for my contributions into beer research in Hong Kong, I give the young lady my email address. And in comes this long spiel about some event at which, my company can get an award simply by coughing up about US$5,000 (roughly 2% of the O&M annual scam budget).

Just like that. Just that teeny weeny amount and I get to walk onstage and pose for the Hong Kong Business Showboating Monthly or whatever and become an award recipient! Fame, fortune, groupies. They also throw in a dinner for the ceremony plus we get to place an ad. How generous.

Cannes Contenders: Cheil Worldwide Seoul

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

ŸHeat Tech Window.jpgHeat Tech Window
Cheil Worldwide Seoul
In winter, the weather is severely cold and the heating cost is high in Korea. Cheil Worldwide created an advertisement for Uniqlo that not only promotes its heat-generating thermal wear brand, HEATTECH, but also offers actual warmth to the consumers.

Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs.

500,000 Heat Tech Windows were handed out to consumers for free via all 189 Uniqlo stores in Korea with each purchase of a HEATTECH product. All the household and office windows which installed Heat Tech Window turned into out-of-home ads throughout the winter season. As a result, HEATTECH sales recorded a year-on-year growth of 203%.
LIA Logo.jpgThe London International Awards (LIA) has announced that in addition to its global 'Of the Year' awards, it will be introducing 'Regional of the Year' awards.  These winners will receive a LIA Statue. 

Like the global 'Of the Year' awards, this is based on a point system and will be awarded to companies that score high enough. The regions recognised will be: Asia, Oceana (Australia and New Zealand), Europe, Middle East/Africa, North America and South America.

Barbara Levy, president of LIA, said over the past few years, they have had many requests to add regional award competitions.

"After much discussion, we decided it would not be prudent to add new competitions that compete with already established local and regional shows. Hence we have decided to break out our global winners and honor them by region. In speaking with industry professionals around the world, it was determined that winning a 'Regional of the Year' award from a global festival would be a higher honor than winning a local/regional show," said Levy.
Vandana Watsa.jpgPublicis Communications has launched Prodigious in India. Prodigious is Publicis Groupe's specialist production company that produces and delivers video, digital and print-led branded content. Prodigious India will offer its services across all Publicis Communications agencies including The Leo Burnett Group, Publicis Worldwide (including Marcel), Law & Kenneth Saatchi & Saatchi, and MSLGroup.
Speaking about the launch of Prodigious, Saurabh Varma, CEO, Publicis Communications India said, "There has never been a better time to announce the launch of our own specialist production division. We hope to make Prodigious a major player in production in India in the next three years. To that end, we have made deep investments and put together a team of the best talent, technology and equipment to deliver world-class quality content for our clients. I am confident with Prodigious we have the most progressive content production company in India."
Chamki.jpgThe MullenLowe Group has won a prestigious Global Effie, taking home silver for the 'Help A Child Reach 5' campaign for Unilever's Lifebuoy.

The award was won jointly by MullenLowe Singapore and MullenLowe Lintas Group, India and it marks the second time the MullenLowe Group's work on Lifebuoy has been recognized at the Global Effies.
Every day, more than 4000 children under the age of 5 lose their lives to preventable infections like diarrhea and pneumonia. Lifebuoy's 'Help A Child Reach 5' #HACR5 promotes handwashing with soap as a key preventative health measure against these infections.

Cannes Contenders: Colenso BBDO Auckland

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

trucklow-thumb-400x269-244438.jpgDB Breweries: BD Export Beer Bottle Sand
Colenso BBDO, Auckland

The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating. So we built a fleet of machines that turn empty bottles of DB Export into a sand substitute. DB Export Beer Bottle Sand is then supplied to construction companies, manufacturers and anyone else who needs it, reducing the country's dependence on beach-derived sand. Now, to save their beaches, New Zealanders just have to empty a bottle of DB Export. Drink DB Export. Save the entire world.

Cannes Contenders: Cummins&Partners

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...


85% percent of all suicide deaths are men. Why? Because, for the most part, men aren't very good at expressing how they feel. In fact, for some men, the first time and only time they let the world know how they're feeling is in their suicide note. To mark World Suicide Prevention Day, we created an online film that featured real men reading real suicide notes - a powerful way to help men to understand the tragic consequences of keeping their feelings to themselves.

Cannes Contenders: DDB, New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

The Breast Cancer Screenings_Shot 3[1][1][4].jpgRialto Channel: Breast Cancer Screenings
DDB, New Zealand

Rialto Channel, the home of serious cinema, wanted to show that its films connect with audiences on a much deeper level. So DDB New Zealand, made the audience part of the story, using films in a way they've never been used before: to fight breast cancer.

Cannes Contenders: BBDO Pakistan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Beat Me.jpgUN Women: #BeatMe
BBDO Pakistan
For the first time, an anti-domestic violence film invites men to beat women. But at things they are good at. This fully integrated campaign was an emphatic challenge aimed at Pakistani men and their beliefs: contrary to the men's perception, women are not weak, and they have achieved great things in Pakistan. Starting with an online film featuring a child chess prodigy, a boxing champion from one of the most violent neighborhoods in Karachi, a Pakistani climber who has conquered Everest, the fastest woman in South Asia, the campaign even had several activations, online and print components challenging men in Pakistan. UN Women's efforts have resulted in a shift seen in Pakistani media culture where the woman is now being shown as empowered. has unveiled a new brand campaign, focusing on helping users find the perfect stay at the best prices, and letting them do more with their savings. The new campaign follows the success of 'A Special Place', the initial brand campaign launched last year.

Haidong Guan.jpgLeo Burnett has appointed Haidong Guan as Chief Strategy Officer of Leo Burnett Shanghai. Guan (pictured) will lead the planning team to build up more insight-driven integrated creative solutions for client's brands, via the famous Leo Burnett "HumanKind" creative approach.

Angie Wong, the Managing Director of Leo Burnett Shanghai said, "Strategy has been the secret weapon behind many great ideas. The HumanKind strategic approach is also one of our core strengths. As our business grows, we need a strategic catalyst that is taking us to a higher level.

"Haidong is an expert in consumer research and strategic analysis. He believes that great ideas and effective communications originate from a unique insight into the target audience. I believe he will drive our HumanKind philosophy to be acknowledged by more people in and out of Leo Burnett."

Danny Chan joins DDB China Group as CCO

Danny Chan sml.jpgDDB China Group has appointed Danny Chan as Chief Creative Officer, based in Shanghai.
Working alongside President and CEO of DDB China Group Danny Mok, Chan (pictured) will spearhead the creative output at Tribal and DDB, driving innovation and creativity and cutting edge digital experiences for major clients across Beijing, Shanghai and Guangzhou.
Chan has more than 20 years' experience growing branding and digital agencies such as BBDO, TBWA and Wunderman/AGENDA in Hong Kong, Beijing, Shanghai and Guangzhou. Named among Campaign's China Digital A-List Executives in both 2016 and 2017, the award-winning creative head has also been recognised at Cannes Lions, One Show, IAB MIXX and New York Festivals, among others, and has a long history working with blue chip clients including Microsoft, Nokia, Volkswagen, Bentley, MARS and P&G Pantene. With a masters degree in e-commerce and internet computing, Chan is particularly passionate about designing and deconstructing change, and joined the ranks of revered TEDx speakers to share his thoughts on the subject at TEDx Lujiazui in 2016. Prior to joining DDB, Chan co-founded experimental start-up 123Jump, prototyping immersive Internet of Things (IoT) experiences for brands.
AD STARS 2017 logo.jpgThe Call for Entries to this year's Ad Stars 2017 Awards Festival is open. It's FREE to enter and the two overall Grand Prix winners will again win US$10,000 each. This year's entry deadline is June 15th.


With more than 20,000 entries anticipated in 2017 from over 70 countries, Ad Stars is the biggest advertising awards show in Asia and the only festival with a US$10,000 cash prize for the two Grand Prix of the Year winners.
BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



index.jpgLions Innovation is the two-day specialist event taking place as part of the Cannes Lions International Festival of Creativity in June.

Live tech demonstrations, immersive performances and the latest innnovations in voice tech, bots, AI, IoT, AR and mixed realities will be hosted on the stages. And talks by innovators, inventors and investors, alongside global names from across the creative industries will complete the programme. Lions Innovation 2017 is supported by Alibaba Group, one of China's largest e-commerce companies, who is partnering with Cannes Lions for the first time.
CLIO-awards-2017.jpgEvery year, more and more imaginative advertising emerges from Australia and New Zealand, gaining accolades and solidifying the region's place as a global creative hub. But what defines this inspiring work and sets it apart from the rest of the industry? Where do leading creatives turn for inspiration? Ahead of the 2017 Clio Awards, past Clio jurors and winners from the region offer insider perspectives on how standout creative comes together and what it takes to impress the jurors--maybe even inspire a little envy.

1. Remember the four Is
That's inspirational, innovative, impact and iconic, according to James Wright, CEO Red Agency and COO Havas Group Australia. The 2016 Clio Awards juror explains: "Is it inspirational--does it make me wish I did it? Is it innovative, bringing to life an interesting insight in an innovative way? Did it deliver genuine impact in terms of outcomes, not just outputs?  Will it endure and be iconic, something we look back on as best-in-class for that medium?"
Anselmo Ramos sml.jpgAnselmo Ramos, Co-founder and Chief Creative Officer of DAVID Miami, will be joining Ad Stars 2017 as an Executive Judge.

Campaign Brief Asia took the opportunity to ask him a few questions about his vision for DAVID, his creative outlets outside of advertising, and how his hometown of Miami inspires him.

Ramos (pictured) has been involved in some of the most talked-about ad campaigns over the past few years - ideas like Dove's "Real Beauty Sketches", or the "Proud Whopper" campaign for Burger King.
Chloe Reuter sitting.jpgReuter Communications and Vim & Vigour PR, Singapore based lifestyle and travel communications agency, have formed a strategic alliance, enhancing the agencies integrated communications capabilities across Asia for luxury travel and hospitality clients.

The new partnership extends Reuter Communications' growing regional footprint to South East Asia while enhancing both firms' capabilities to provide luxury hospitality and travel brands an integrated offering that now spans digital marketing, public relations, influencer engagement, corporate communications and travel trade relations.

Existing and future clients can leverage a team of 50 professionals across offices in Shanghai, Hong Kong and Singapore. 
James Bay.jpg Possible APAC has promoted current ECD, James Bay to an expanded leadership role as Managing Partner, Greater China. The move comes following the resignation of Elaine Ng, General Manager of Greater China.

Ng has been with Possible in Singapore, Beijing and Shanghai driving growth and culture for the agency for the past 12 years. She has decided to move on to peruse her passion in consultancy.

Paul Soon, CEO APAC said "It is really rare in this fast paced industry to have talents remain consistently motivated and committed to the growth of any agency beyond five years but with Elaine, she has been with us for a good 12 years. Elaine started in Singapore and set up the successful Marketing Automation team and over the last seven years built the China business and positioned us nicely for the future. We are losing a fantastic colleague but we wish her all the best in her next adventure."
Jordan Brand.jpgChinese basketball star, Guo Ailun joins Carmelo Anthony, Chris Paul, Jimmy Butler, Blake Griffin, Kawhi Leonard and Russell Westbrook in Jordan Brands locker room in a spot via AKQA, Shanghai.


Cannes Contenders: M&C Saatchi Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

CommBank Start Smart Father and Daughter (1).jpgCommBank: The Teleporter Adventures
M&C Saatchi, Sydney

CommBank has a long standing history in helping provide financial education for kids around Australia. To help reach kids all over the country, we created 'The Teleporter Adventures' - A first of it's kind, self contained financial education lesson designed to be sent to children anywhwere. The lesson takes the form of a virtual learning adventure that combines VR with a classic story book. We collaborated with one of Australia's most loved children's authors to create the first book, Sammy the Space Koala - The story of a young Australian koala who goes on an intergalactic adventure to find a present for her Grandma's birthday. In chapters throughout the story kids are prompted to 'teleport' into the adventure, making interactive choices to learn the key lesson - the difference between a financial need and a want. The Teleporter Adventures are a new platform for financial education from Commbank, able to be delivered into the hands of Australian kids everywhere.
Suthisak Sucharittanonta_2017.jpgAd Stars has just extended the entry deadline for this year's awards until 31st May.

It is the only award show to offer a $10,000 prize to Grand Prix of the Year winners, so Campaign Brief Asia decided to catch up with BBDO Bangkok - one of two Grand Prix of the Year winners at Ad Stars 2016 - to find out how it feels to score $10K for their ideas.

BBDO Bangkok won Grand Prix of the Year for Motorepellant, a campaign created with The Duang Prateep Foundation, a non-profit charity dedicated to improving the lives of slum residents in Thailand.

The agency designed a light-weight device filled with non-toxic mosquito repelling oil, which could be magnetically attached to the end of a motorcycle's exhaust pipe, ridding slum areas of mosquitos.
Massagre Tee2.jpgIt must be Cannes Lions time!

J. Walter Thompson Delhi has created "The Massage Tee" for clothing brand Monte Carlo. The agency PR release says it's the "perfect tool to get the perfect massage".

According to the release the t-shirt design is based on the science of reflexology and pinpoints the exact places needed to be massaged to give relief from pain and fatigue.

The Massage Tee has different pressure points (the dots) colour-coded to make sure there is no chance of a bad massage.

Over 120,000 units have been sold since its launch. The t-shirts are available in Monte Carlo stores across India as well as its website.

Mayank Jain, General Manager - Marketing, at Monte Carlo said, "At Monte Carlo, we have always believed in fashion with a purpose. The Massage Tee is a perfect reflection of our belief. It is a benchmark - a perfect example of looking good and feeling good."
Michael Ritchie & Emma Daines.jpgMichael Ritchie, (left) managing director and executive producer of Australian based production company Revolver/Will O'Rourke will preside over the London International Awards (LIA) Production & Post-Production and Music Video jury. Also on the jury is Emma Daines, executive producer / group managing director, Fin Design & Effects, Sydney and Shanghai (pictured on right).

Ritchie began his career in agencies, including head of broadcast at Ogilvy in Sydney, then a more regional gig at DDB HK. From there, he moved into the production side and in 1999 saw his most successful collaboration when he joined and later became partner with Steve Rogers at Revolver. Revolver/Will O'Rourke is known for its commitment to produce work that people seem to remember and hopefully like.
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Betsy Beer.jpgBetsy Beer
McCann Worldgroup Hong Kong - Cathay Pacific Team
Did you know that your sense of taste is dulled by up to 30% when you fly? Cathay Pacific Airways took innovation and flight science to new heights this spring, launching the world's first beer scientifically crafted for 35,000ft. Fusing science with traditional brewing methods, Betsy Beer is a product like no other. Its launch on selected routes triggered a global conversation on a scale the airline had never seen before. Due to its success, Betsy has now been expanded across all key routes, as well as craft outlets around Hong Kong. It contributed to a 24% revenue growth on launch routes and is currently one of Hong Kong's fastest selling alcoholic beverages.

Cannes Contenders: TBWA\Hakuhodo Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

GLR 01.jpgadidas Japan: Green Light Run
TBWA\Hakuhodo Japan
adidas Japan created the Green Light Run Tokyo to celebrate the opening of the Brand Core Store Harajuku - its first store focusing specifically on city running. The team brought to life a one-of-a-kind, urban race through the busy streets and offered an opportunity to complete a 42.195km route through the world's most populous city. A 'Get Stopped, Get Dropped' rule required runners to keep up with a blistering designated pace, with those who were stopped by a red light being eliminated from the race. The runners were tracked and alerted when they were in danger of missing the next light. The Green Light Run has effectively led the way for a whole new category in the sport of City Running.
Hero Shot Avatars.jpgTNF_image3.jpgThe Clio Sports Awards has just revealed its 2017 Grand Winners in a ceremony at the Capitale in New York.

Two of the nine Grand Clio winners were from Asia - BBH Singapore's Nike's "Unlimited Stadium" and Innored Korea's "Extreme Shopping" for The North Face.

Clio Sports Awards is an event honouring creative excellence in sports marketing and advertising. Annually, sports marketing executives, commissioners, broadcasters and athletes alike, convene to select from an international pool of submissions. Nike, Under Armour, Gatorade, North Face, Foot Locker, ESPN, Adidas and the Paralympics 'We're the Superhumans' are among the world-class sports brands that have been recognised this year.

BMF Sydney's 'You've Gotta Have a Team' for the Football Federation Australia (FFA) was awarded two Grand Clio awards.
Chen and Motohiro.jpgDentsu Aegis Network China has launched V-R Lab, to inspire and actualise innovative marketing solutions using new technologies. Located in Shanghai, China a market shaping up to be one of the largest markets for Virtual Reality (VR), the lab is designed to provide clients with VR solutions to deepen the connection between brands and consumers by offering clients the opportunity to experience, explore, evaluate and expand their understanding of VR.
A virtual environment for marketers, Dentsu Aegis Network V-R Lab is divided into three main areas: the VR Bar, VR Experience Zone, and VR Lab. The VR Bar houses the latest VR devices, among them are air - the dominant player in casual VR developed by Dentsu Science Jam, and BVRAIN - the world's first airVR goggles that customises games based on human brain activities developed by Isobar China Group. The VR Experience Zone showcases content from different VR platforms, while the VR Lab supports development and exploration of an immersive and interactive VR experience by allowing marketers to try out the various technology.
Dinesh Sandhu.jpgDIA Brands Singapore has recently appointed Dinesh Sandhu (pictured left) as Managing Director of its Singapore operation. Sandhu was most recently Regional Director of Strategy, Digital & Media at Hakuhodo Communications Asia.

Commenting on the hire, Nigel Smith Group CEO DIA said, "We have a long-established presence in Singapore working for many prominent brands including Changi Airport, NTUC, OCBC, Olam, SkillsFuture, Workforce Singapore, Y3 Technologies, Les Amis and Han's F&B groups. Dinesh will drive our agenda in looking at the future development of the network and more importantly the digital strategy of the group. All this while staying true to our mission of creating remarkable brands. We are confident Dinesh will deliver on these KPIs and our growth targets."
TVS Jupiter.jpgTVS Motor Company has introduced a new advertising campaign 'Zyada Colours' for its flagship scooter brand TVS Jupiter. The campaign, conceptualized by Dentsu Communications India, captures how TVS Jupiter continues to remain true to its promise of 'Zyada ka Fayda' with its offering of 10 attractive colours giving its customers the widest range of colour selections.


Cannes Contenders: Isobar Vietnam

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Incognito.jpgCocCoc Vietnam: The Forgetting Tab
Isobar Vietnam
According to a recent survey, almost half a million Vietnamese over the age of 60 suffers from Alzheimer's disease. Yet, awareness of the disease and its symptoms is still very low. How do we create greater awareness of this crippling and terminal illness - especially among younger potential caregivers, in a country with massive internet penetration (51.5% of the population)?
NICO PROJECT 1.jpgMosquitoes pose a very big threat in the Philippines, with over 200,000 cases of malaria and dengue fever reported in just one year. While certain solutions exist, these are usually much too costly for the average residential community to afford for effective maintenance. So Taguig City, Philippines and DDB Tribal Worldwide Philippines launched NICO, an ashtray that extracts nicotine from cigarette butts to create a safe, organic, and accessible pesticide for free. NICO was launched in two residential communities, providing thousands with easily accessible and effective insecticide. NICO will soon be launched in 26 more communities.


Cannes Contenders: McCann Worldgroup Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

G-Shock Bonsai.jpgCasio: G-Shock Bonsai
McCann Worldgroup Japan          
Since appearing as the first metal-cased G-Shock in 1996, 20 years ago, MR-G has continued to evolve along with G-Shock's history as the brand's premier model. To celebrate the series' 20th anniversary, the brand was seeking to do something both impactful and highly relevant to the product character and feature. It also needed to speak to the target audience--affluent men with cultured and sophisticated tastes who are discerning when it comes to quality and craftsmanship. In this project, we focused on the traditional Japanese horticultural craft of bonsai as something that appeals to the sophisticated and intellectual taste of the brand's target as well as for its many commonalities shared with G-Shock (precision, craftsmanship, endurance, beauty, and ability to capture time within a small space).

Cannes Contenders: R/GA Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

MercurialSpeedRoomStatic1 (1).jpgNike: Mercurial Speed Room
R/GA Sydney

Nike engineered the Mercurial Superfly boot with one thing in mind: explosive speed. Every component was created to work in concert towards the singular goal of unleashing a player's full speed potential. To celebrate the launch, we wanted to connect with football obsessed teens in an authentic way and give them an opportunity to trial the much anticipated boot. So we created an innovative pop-up experience that seamlessly fused a physical environment with digital media in real time. We built a custom three-story structure where over 100 emerging stars were invited to trial the boot in head-to-head speed battles in front of thousands of spectators at the biggest football event of the year - Australia versus Greece, at Sydney's Olympic stadium. Their every move was tracked with 3D cameras and sensors, while times were benchmarked against the fastest footballer in Australia, Mathew Leckie. Online, the competition ran as a live ad on YouTube, showcasing each battle in real time and giving a first glimpse of the Nike Mercurial Superfly in action.
James KL.jpgA happily ever after in the career world doesn't just happen to anyone. Most of us pine for our dream jobs, but often have to settle for a less than charming 9-5 profession. However, winning something as prestigious as the Crowbar Awards might just be the magic beanstalk to golden opportunities for students.

This year, "Fairy Tales Do Come True" has been chosen as the theme for the Crowbar Awards.

In fact, James Keng Lim, Hakuhodo Creative Director and Crowbar Chairman and Head of Jury for Advertising (pictured left), has quite a tale of his own.

Once upon a time Lim was touted as one of Singapore's budding young talent in Calligraphy and Still Art. He even had a shot at stardom as a singer-songwriter-keyboard player for an electro-synth-pop garage band that captured the attention of producers from as far as Los Angeles. Despite his multiple talents, he finally found his true calling when he joined the industry after returning from Australia. His formative years weren't always smooth sailing though. But after a few start-stops, his career finally took flight.
Aarti.jpgVerbal abuse is prevalent across society. The fact that it does as much harm as physical abuse, is overlooked by most due to the non-tangibility of the abuse. Aarti for Girls, an NGO, wanted to generate awareness of the lasting pain that women and children victims of verbal abuse suffer.

Grey100_Logo_hero (1).jpgGrey - the advertising agency that invented "Leave the Driving to Us" for Greyhound, created the E*TRADE baby, and more recently made your hearts melt with Pantene "DadDos" - is celebrating 100 years. Rising from a one-room, one-man operation to Global Agency of the Year, Grey is kicking off this monumental achievement with a global summit and the reveal of a new visual identity for the entirety of the 2017 Centennial year. 
Will-Easton-Facebook.jpgFacebook has announced that Will Easton will be returning to the role of Managing Director of its ANZ business, effective September. Easton (pictured) was previously Facebook's Head of Emerging Markets for Asia Pacific, based in Singapore, for two years. In that role, he oversaw some of the biggest markets in Asia Pacific.

Prior to that, he was based in Sydney as MD of Australia and New Zealand for two years. Before joining Facebook, he was MD of Mobile (Asia Pacific) for Google.

Says Dan Neary, VP (APAC) for Facebook: "Will is a highly respected leader within Facebook, having previously led our AUNZ business and more recently, successfully scaling our operations in some of our biggest markets across South East Asia and India. I couldn't be more excited with the announcement that Will Easton will be taking on the role of Managing Director for ANZ. Australia and New Zealand continue to be very important priorities for Facebook and I am very confident through Will's leadership and the partnership and support of the local team, that we will continue to add significant incremental value to our users, community and partners."

Cannes Contenders: Clemenger BBDO, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

V Energy_V Skills_CB image (1).jpgV Energy: V Skills
TKT, Sydney

Millennials have access to masses of information and, when it comes to education, they're better off than any previous generation. But, somehow they missed out on the essentials needed for navigating everyday life. As "The Massive Hit That Improves You A Bit", V Energy Drink is all about making people a bit better. And there was definitely room for improvement; both in millennials basic life skills and in the multitude of frankly boring 'how-to-videos' available to them. Enter V Skills, 24 pieces of informative, entertaining branded content, focusing on teaching millennials life skills making them be a bit better at... life.
Renault Lodgy Stepway.jpgWhether it is in urban centres or smaller towns, families today are drifting apart. Laptops and mobile phones have intruded into homes and made lives more hectic than ever. Ironically, even as social media connects us with the world, people seem to be losing touch with those that matter most.


Sakshi.jpgCannes Lions has announced the names of the 15 women who will participate in this year's See It Be It programme including four representatives from Asia: Sakshi Choudhary (pictured), Creative Supervisor at OgilvyOne Worldwide India, Lizi Hamer, Regional Creative Diretor at Octagon Singapore,  Satoko Takada, Creative Director, McCann Japan and Atiya Zaidi, Executive Creative Director at Synergy Dentsu, Pakistan.

The initiative was launched in 2014 when Festival organisers identified a dramatic gender imbalance in its audience of middle and senior level creatives, reflecting the low numbers of women in upper levels of the industry globally. Fewer women involved in the creation process resulted in more gender-biased work, which perpetuated a cycle of objectification and maintained the low levels of female creative directors, which at the time was around 3%.

Says Louise Benson, executive festival director, Lions Health, Lions Entertainment and eurobest and executive lead, See It Be It: "See It Be It was launched to highlight extremely talented creative women and accelerate their careers. This year's group come from all over the world and bring a wide range of experiences and strong leadership potential. They will be exposed to the best inspiration Cannes Lions has to offer, with exclusive mentoring sessions, workshops and a programme of events designed to extend and enhance their network.

Amer Jaleel.jpgThe RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand - Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency.

The Too Yumm! mandate includes strategic and creative duties for a high impact launch across markets for digital and mainline. Interestingly, the brand name Too Yumm! was proposed by the agency.

On appointing Mullen Lintas as the creative agency, Suhail Sameer, President Business Development & Growth, Guiltfree Industries said, "We met multiple big creative marketing agencies to help us in our brand and product launches. While all of them had their strengths, we loved the creative and strategic thinking which Mullen Lintas brought to the table. Also their solution orientation and proactive approach, critical for the tight timelines we are working under stood apart. We are extremely happy with their support on Too Yumm! so far."
Somm Sengupta.jpgDDB MudraMax Mumbai has appointed Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential.

Sengupta (pictured), erstwhile the National Creative Director at Kinetic Worldwide (a WPP company), comes with an expertise in concept, digital content, digital activation, interactive content, design and tech innovations. In his career span ranging more than 15 years, he has specialized in creating interactive technological innovations; creations that have an impact on the brand and the consumer alike.

With the DDB Mudra Group moving towards digital driven transformation; Sengupta will be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

Sengupta's earlier associations include long stints with reputed agencies like Kinetic Worldwide, Madison OOH, Ogilvy Action and Bates 141. At Kinetic, he was part of Kinetic's Global Council and was instrumental in creating Kinetic's static offerings into technology and ideas. He was also responsible for creating the new brand identity of Kinetic Worldwide.
5 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Liz Taylor, chief creative officer at FCB, Chicago.

Winner: Movistar 'Love Story'. You know from the very beginning this isn't going to be the typical tale of adolescent love yet even the twist is twisted. Boy and girl meet online, flirt, agree to meet and then the reveal. Oh that disturbing reveal. The reveal could have been executed a million different ways. The craft and subtlety in that epic stare-off was epic. The lack of dialog. The foreboding lyrics. The double twist ending. As a creative, bravo. As a parent, terrifying. READ MORE...
QLED TV.jpgSamsung India recently launched a television and digital campaign for its new flagship QLED TV range. Conceptualised by Cheil Worldwide SW Asia, the campaign epitomizes the unique viewing experience of Samsung QLED TV through its unrivaled picture quality, lifestyle-centric design and enhanced smart features that redefine the future of home entertainment.


Marthinus Strydom: Postcard from Singapore

Marthinus Strydom.jpgMarthinus Strydom (pictured) is Global Creative Leader for Team GSK at Grey Group Singapore, here he looks at Micro-Philosophy: An article on creative insights.

Micro-philosophy is what creatives and planners spend their time doing, in my opinion. We hunt for small truths. The big ones are covered by much, much smarter people that don't work in advertising: Aristotle, Adam Smith, Chomsky etc. These people deal with the insights that shape society. We advertising folk work with the much smaller ones, the truth crumbs.
Honda. Great Journey.jpgLife is electric.jpgFive Asian agencies made the top 50 agencies creative ranking at this year's One Show.

Dentso Tokyo ranked #2 overall at One Show picking up 4 Gold, 6 Silver and 9 Bronze Pencils. The agency also won 30 Merit certificates. Dentsu won 2 Golds for Honda "Great Journey" and singles for Panasonic "Life is Electric" and "The Study of a Human Being" for Dentsu Advertising Awards Selection Council.

Hakuhodo Tokyo was the next highest ranking Asian agency at #31. They won 2 Gold Pencils and 2 Silver Pencils and received 9 Merit certificates, Gold went to Sony Interactive Entertainment's "Gravity Cat" and RC Corp France-Japon's "The Washi Lingerie Poster". Silver went to Shoei's "Print Trial" and Comexposium Japan KK's "Face".
POSTER_DAUGHTER_OF_THE_EVOLUTION.jpgThis year's Cannes Lions International Festival of Creativity is offering a refreshing take on women in advertising from the youngest generation. "Daughter's of the Evolution," is a new, big-stage panel that will highlight the daughters of the strongest women in the industry, including Pum Lefebure, chief creative officer/co-founder of Design Army, and her 12-year-old daughter Sophie. And Goodby Silverstein & Partner's CCO Margaret Johnson and her daughter (Vivian, 9).
The discussion with uncover daughters' perceptions of their mothers' jobs; their definition of good leadership; as well as their own aspirations to predict what the future may hold for women leaders. Famed documentarian Lauren Greenfield (Queen of Versailles, Like a Girl, Generation Wealth) will moderate.

Cannes Contenders: Y&R Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

8e8db.jpgAustralia Post: Care packages
Y&R Melbourne

To remind Australians to send internationally with Australia Post, we targeted expats who miss home and got them to do our advertising for us. By listening out for them on social media, we surprised them with a box full of Aussie goodies on Australia Day.
Ang, Stiebel, Vosloo.jpgiris Singapore is expanding its in-house content production capabilities with three key hires. Tasmin Vosloo and Jenni Stiebel join the agency as Producers and Pamella Ang as Content Editor.

The appointments signal the agency's intent in having greater control over the craft of its work, from pre-production to post. It is a further measure to maintain the agency's commitment to creative storytelling and ensure the highest level of quality and service when bringing ideas to life for all existing and future clients.

As social content platforms continue to be an intrinsic part of everyday lives, it is a must for the agency to expand and enhance its production skill sets in-house. As the medium grows, so should the quality of any content that feeds them.

APAC Tambuli Awards reveals 2017 shortlist

Tambuli shortlist revealed.jpg122 entries have made to through to the shortlist stage of the Asia Pacific Tambuli Awards. The shortlist includes entries from Australia, USA, UK, Singapore, Philippines, India, Taiwan, China, Indonesia, Pakistan, Colombia and Thailand.

Mullen Lowe Lintas Group India tops the list with 15 entries that made it to the shortlist.

The winners will be honoured at the awards night ceremony on June 6, to be held at the Grand Ballroom of the Fairmont Hotel Manila. A conference on the theme 'Creative Effectiveness for Good' will also be held during the day of the 6th of June, at the Green Sun, Makati City.

Cannes Contenders: Beacon/Leo Burnett Tokyo

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Where does time go.jpgAXA Life Insurance Japan: Where does the time go?
Beacon/Leo Burnett Tokyo
In anticipation to the growing need for senior care in Japan, where over 40% of the population is 65 and older. AXA Japan wanted to provide a service to help families keep in touch and look after their elder parents. AXA's mobile app allows grown children to easily communicate with their senior parents, monitor their activity, keep track of their location, and notify them if their parents are in trouble.
Bajaj_Vikrant.jpgLeo Burnett India is Asia's only Gold Pencil winner tonight at the second awards presentation this week of the 2017 One Show Awards. Asia was awarded 1 Gold, 4 Silver and 6 Bronze Pencils to go along with the 10 Gold, 27 Silver and 28 Bronze Pencils awarded yesterday at the first awards night.

Tonight winners in the cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media, and UX/UI categories were announced.

Leo Burnett's Gold was for Bajaj Auto "The Nation's Bike" in the Physical Product category. The campaign embarked on a mission to make the dream of keeping India's flagship aircraft carrier, the INS Vikrant, alive as it headed to the scrap yard. The campaign saw the scrap metal of INS Vikrant was bought by Bajaj and then melted, welded, moulded and then forged with the metal that was used to make the new bike. What's more, INS Vikrant also inspired the name of the bike, and it was aptly named Bajaj V.

Silver Pencil winners for Asia were:

BBH Singapore for Nike "Unlimited Stadium" in the Ambient - Digital Installations category;
Dentsu Tokyo for the Geriatric Health Services Facility HITORIZAWA "Ton-Ton Voice Sumo" in the Innovation category;
McCann Worldgroup Hong Kong + MRM//McCann Shanghai Cathay Pacific Airways' "Marriage in the Air" in the Influencer Marketing category; and
Ogilvy & Mather Singapore for Singtel "Singtel Data Exstream" in the Use of Technology category.
Sabrina Bra.jpgThailand's best-selling lingerie brand, Sabina has added wireless bras to their collections and to launch the range GREYnJ United Bangkok enlisted Thailand's top actress, Chompoo Araya to front their campaign.

Designed to appeal to modern Thai women, the commercial is set up in a fashion show backstage with Chompoo telling the makeup artist about the "Wireless Shape" that comfortably performs. The makeup artist is unconvinced until Chompoo unfastens her robe and shows her bras. There are two 15s versions in the campaign and a "Making Off".

Hyundai India_Tough Love.jpgMostly, Mother's Day has been about showering mothers with mushy messages. Hyundai Motor India however has taken different stance this year.

Created by Innocean Worldwide India, this Mother's Day video launched by Hyundai salutes tough mothers for saying no to underage driving. It shows teenagers expressing their anger towards their mothers. Riding as pillion, sitting in a school bus, local train, these teenagers roll their eyes, pucker their brow and utter harsh words. All these reactions conclude with a mother's 'I-know-what-is-best- for-you' smile.


Instadrive 2.jpgInstadrive 3.jpgBBDO Malaysia has helped Mercedes-Benz Malaysia offer drivers a way to test drive the C-Class via their mobile devices, with the launch of InstaDrive.

InstaDrive uses the Instagram story function to provide users with a way to experience the C-Class. They can explore the sedan's sleek interior, the sound system, and even different drive modes including comfort, sports, eco, and more.

The campaign targets the more mobile-conscious consumer, engaging with them on a platform most frequently used.
Income.jpgLocal Singapore insurer Income (previously NTUC Income) is making a point to speak to a new generation of Singaporean women in its latest campaign that introduces revised products, services and protection for its women's product - Lady 360.

An integrated campaign of film, print and online assets by BBH Singapore reflect Income's appreciation of the changing needs of women, and consequently, women's evolving expectations of insurance.

changetherecipe.jpgEach year on Mother's Day, the world celebrates the incredibly special bond mothers share with their families. Reams have been written, and a lot has been said thanking mothers for being the pillars of their children's lives. However, one finds that mothers are often celebrated for being 'perfect' over anything else; they are portrayed as effortless jugglers between home and work, the ones quickest to make sacrifices, and the ones who are blessed with infinite patience and tirelessness! While this is definitely true for the most part, it also means that mothers face an incredible amount of pressure to be 'perfect' all the time. Tata Sampann, with #ChangeTheRecipe, celebrates mothers and urges them to unapologetically embrace their imperfections.

Manulife.jpgInsurance and stand-up comedy may not be the most obvious bedfellows, but that is the path J. Walter Thompson Manila's chose to celebrate Manulife's 110 years in the Philippines.

Featuring real-life Filipino comic Victor Anastacio, and loosely based on his own struggles, the online spot tells the tale of how he left banking ("by choice," he says, adding: "my boss' choice when she fired me") and began performing stand-up. At the time, his mother was skeptical but his dad backed his son.

Iwilldriveyouhome.jpgLike elsewhere in the world, drunk driving is not a new problem in India. When ICICI Lombard decided to tackle this problem for their Road Safety Week initiative, Ogilvy Mumbai knew that to make any sort of a difference, they would have to do something extremely relatable.


Maxis_AI_1.jpgLeo Burnett Malaysia has created a Maxis short film titled "A.I. < M.I.". The Mother's Day film is set in the near future, the film tells the story of a young girl's relationship with the artificial intelligence that takes care of her. It attempts to examine our relationship with the impending age of A.I.

Ravpreet Ganesh.jpgPublicis Worldwide India has appointed Ravpreet Ganesh as Executive Director. Ganesh comes with a 20 year testimony of working alongside top brands from across a number of categories that range from media-dark industries to FMCG, consumer durables to telecom, automobiles to travel and fashion, e-commerce to public sector. She believes that brands in India need to make an everyday connect to be relevant. Ganesh (pictured) will report in to Srija Chatterjee, Managing Director, Publicis World Wide.

Commenting on the appointment Chatterjee said "This is an exciting time for us at Publicis Worldwide. With the launch of Marcel and the reinvigoration of Publicis, we are now poised for exponential growth. With the help of some fantastic tools that we have like the Publicis Newsdesk and our focus on Power of One, we can enable brands to lead the change and be ahead of the curve. But all this will only be possible if we have world class talent championing the teams towards the vision. I am thrilled that Ravpreet joins us as Executive Director of Publicis. She has a great proven track record and brings with her, all that experience and relationships, coupled with her infectious personality and hunger for great work, to help build a strong agency going forward. I look forward to working with Ravpreet and I am sure she will do wonders for us."
Jackie Xu sml.jpgEdelman has announced that its China business has hired Jackie Xu Rui as managing director, Edelman Shanghai effective of June 1st. China Chief Operations Officer & Managing Director of Beijing, Sanjay Nair is moving to a new role as head of the U.S. Tech sector, based out of Edelman's San Francisco office.
Xu Rui, (pictured left) the former MullenLowe Profero China Managing Director, is charged with strategically leading the digital transformation of the entire Edelman agency, including corporate, healthcare and consumer. Based in Shanghai, Xu Rui will report to Jeffrey Yu, President of Edelman, China.
Flipkart Big 10.jpgAs it stands today, the Indian e-commerce marketplace has traversed miles ahead since it took off a few years ago. What was a doubtful and not-so-premium affair a few years ago has now become a convenient and foolproof mode for customers to shop and access products of their choice. The wheels of change were set in motion when Sachin Bansal and Binny Bansal set up Flipkart thereby introducing online shopping to the country. Since then the e-commerce marketplace has grown multifold and has emerged a hot favourite for customers and investors alike.


Jeff Ho.jpgLeo Burnett has promoted Jeff Ho to be Managing Director of Leo Burnett Hong Kong. Ho (pictured left) will report to Michael Lee, Chief Executive Officer of Publicis Communications Greater China.

Born and raised in Hong Kong, he started his first job in Leo Burnett Hong Kong after graduating from university. Today, he is a 20-year plus Leo Burnett veteran, having worked in Hong Kong, Sydney, Tokyo, and Guangzhou offices during different phases of his career.
KingfisherMannequinChallenge.jpgKingfisher's IPL formula was everything but the formula - Lights. Camera. Freeze.

With the 10th edition of the Indian Premier League underway, all brands are vying for the top spot in the league. And what a time for Kingfisher to refresh our imagination, as they've been doing to our taste-buds over the years.


Cannes Contenders: TBWA\Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Key Visual_Women in Engineering_Nervo (1).jpgUniversity of New South Wales: Women in Engineering
Young women weren't enrolling in engineering because they didn't understand its potential. So we needed to show them that engineering is everywhere, and in a way that they'd actually listen to. We created an interactive music video with one of their favourite artists - Grammy Award-winning Nervo. Throughout the film clip fans were encouraged to click on objects they love, including mobile phones and shoes, to discover how engineers create them. Based off their interests, they were then delivered relevant engineering courses. By simply connecting with their interests and doing so in an exciting way, Made By Me inspired teenage girls around the globe to consider engineering as a career.

Cannes Contenders: TBWA\Auckland

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2017-04-24 at 11.16.03 am.jpgThe Salvation Army: The Unexpected Homeless

Partnering with the country's biggest news site, the most iconic symbol for home was interrupted. On September 27th, Kiwis were plunged into homeless, with one click of the website's home button people were diverted inside the real stories of living in a car, a garage and couch surfing. The biggest property website, Trade Me, and one of Auckland's largest real estate papers followed, leading people to an unexpected view into a family's homeless situation. The campaign message reached over a quarter of the population, exceeded donations goals and traffic to The Salvation Army website hit a record high.
Nivea.jpgFor over a century Nivea has been synonymous with care, with Nivea Creme symbolising a mother's natural instinct to protect and care. Occasions like Mother's Day give the brand an opportunity to highlight this quality and cement Nivea's role as part of daily skin care regimen.

As part of its Mother's Day communication, Nivea traditionally celebrated the mother-child bond and its role within it. However, this year, Nivea decided to broaden the canvas and celebrate all forms of mothers, mother-like figures and motherhood that touch everyone's lives.

McDonalds logo.jpgMcDonald's have been named The YouTube FAB Brand/Marketer of The Year at the 19th edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive nine nominations across the various categories.

The world's largest restaurant chain, who last won this title in 2013, will be handed the award on the 25th of May at the exclusive Hurlingham Club in London, along with the other winners at The 19th FAB Awards.
Karma Papers.jpgKarma Papers makes rolling and filter papers for the tobacco aficionados, who prefer to roll their own cigarettes. But in the world of cigarette papers, there's no differentiator. Karma needed to create a unique image that appealed to the end consumer enough for them to stay loyal to the brand.

Shannon Cullum.jpgMullenLowe Singapore CEO Shannon Cullum is to add to his responsibilities, taking over the readership of the network's Vietnam agency. The move follows Michel Borelli's departure as the agency's CEO in Vietnam, a role he's held for six years. 
"We are committed to the Vietnam market and excited about what we can deliver for our clients there," said Cullum (left). "I look forward to leading this exciting re-structuring that leverages the best we have in our operations in Singapore and Vietnam so as to deliver brilliant and market leading locally relevant work."

Says Michel Borelli: "After nearly six years in my current role, I have been discussing for some time the possibility of moving on with our regional leadership team, so that when these changes are made they will be good for everyone: for our people in Vietnam, for my successor and most importantly for our clients."
Honda. Great Journey.jpgLife is electric.jpgToouchable Ink.jpgThe One Club for Creativity has just announced the winners for the 44th Annual One Show Awards in branded entertainment, design, direct, moving image craft, print & outdoor, public relations and responsive environments.

The One Show presentation saw Gold, Silver and Bronze Pencils awarded at Cipriani Wall Street in New York City.

Asia has walked away with a total of 10 Gold Pencils, 27 Silver Pencils and 28 Bronze Pencils out of an overall tally of 323 Pencils - 92 Gold, 102 Silver and 129 Bronze - to winners from 30 countries.

Overall, there were 21,844 entries from 73 countries. Seven Best of Discipline winners were announced, as well as special award winners: Cultural Driver Award and the Green Pencil.

Dentsu Tokyo was again Asia's top performer winning 4 Gold Pencils - 2 for Honda's "Honda. Great Journey" and one each for "The Study of Human Being" and Panasonic's "Life is Electric" which also won 3 Silver Pencils.

Hakuhodo Tokyo picked up 2 Gold Pencils for RC Corp. France-Japon's "The Washi Lingerie Poster" and for Sony Interactive Entertainment's "Gravity Cat".

Winning one Gold Pencil each are Iyamadesign Tokyo for Kamoi kakoshi's "mt ex 3331" (with "mt x vitra" picking up a Silver and "Okayama Destination Campaign" collecting a Bronze); JWT Bangkok for Thai Samsung Electronics/Thai Association of the Blind's  "Touchable Ink" which also won Silver; Ogilvy Singapore for Allianz's "Amateur Replay", Ogilvy Bangkok for the People for the Ethical Treatment of Animals' "Behind the Leather", Serviceplan Korea/Germany for "DOT. The first Braille Smartwatch" and Xio Mage & Cheng Zi Beijing for "XX" for the China Architecture & Building Press.

Clio Awards extends entry deadline to May 26th

Clio Awards.jpgThe 2017 Clio Awards has announced their first entry deadline extension to May 26th 2017.


The Clio judging onsite-judging this year will be in China, which will take place from July 26 to August 3 at The Sanya EDITION resort, on Hainan Island, off the coast of Southern China.

Each year, Clio gathers a panel of experts to deliberate and award the most innovative and engaging creative content from around the world.

This year's jury presidents are:
Dirty Wateercolour.jpgThe prestigious AME Green Award has been presented to TBWA Santiago Mangada Puno for their "Dirty Watercolor" campaign for client ABS CBN Foundation. The International AME Awards recognise the World's Best Advertising & Marketing Effectiveness and the 2017 award-winners were announced last night in New York.

To raise awareness for Manila's polluted rivers and tributaries, the agency collaborated with artists to produce "Dirty Watercolor", featuring portraits of children and families living near the dead rivers using Dirty Water color, unique pigments created using water samples from Manila's most polluted rivers. The finished art ran in an exhibit presented by ABS CBN Foundation attracting hundreds of visitors including the country's top business leaders, artists, politicians, diplomats and patrons of the arts. The exhibit was featured on over a hundred websites, news programs and blogs around the world. All the artworks were sold, raising more than 1.3 million Philippine Pesos. Without paid media support, the campaign generated 3.3 M views and 2.4 B potential reach within the 1-week campaign period amounting  to 6.1 million Philippine Pesos  in media values. The winning campaign also took home 2 Gold AME Awards.

Cannes Contenders: Grey Group Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Lions 3.jpgHSBC: Rainbow Lions
Grey group Hong Kong
November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion. The world's media follows the story and many other local businesses join with HSBC to show their support.
DOTWatch sml.jpgThe International AME Awards for the World's Best Advertising & Marketing Effectiveness announced the 2017 award-winners.
AME's Grand Jury comprised of interactive and multidisciplinary marketers, planners, and creatives evaluated entries submitted from 23 countries worldwide. The 2017 jury awarded 1 Grand Trophy, 3 Regional Platinum Awards, 1 AME Green Award, 25 Gold AME Awards, 32 Silver AME Awards, 30 Bronze AME Awards and 30 Finalist Certificates.      
Serviceplan Group Germany and Korea earned the prestigious AME Grand Award for "DOT - The first Braille Smartwatch" (technology) for DOT. The winning campaign showcased the benefits of the Smartwatch technology that will change the lives of millions of blind and vision impaired individuals by connecting them to the mobile internet for the first time ever. The Dot garnered support from prominent visually impaired personalities including athlete Henry Wanyoike, singer Andrea Bocelli and musician Stevie Wonder, as well as cooperation with companies such as Google, Uber , educational institutes and the 2018 Paralympic Games in Pyeongchang. The campaign also earned 3 Gold AME Awards.
A2_DressLikeaWoman_print.jpgThe Vietnamese Women's Museum has a bold, new, thought-provoking look, created by Dentsu Vietnam.

The museum, which showcases the role of women in Vietnamese society and culture, is very popular with locals and visitors alike as one of Hanoi's top attractions. Whilst the mission of the museum as whole is to celebrate the lives of Vietnamese women, the memories and contributions of heroic women during times of war are particularly poignant. Visitors are also drawn to displays highlighting femininity through the clothing of ethnic minority groups. A key role of the museum is to organize activities to further the cause of gender equality.
The agency set out to create imagery intended to conflate the key role women played in the country's labor force during the Vietnam War with the existential challenge they still face in the workplace and society at large today. By linking the history of Vietnamese women's empowerment through the Vietnam War with current trends in global media, they delivered provocative statements, using Propaganda-style posters, to attract the attention of both foreigners and Vietnamese.
Pepsi.jpgPepsi China's new summer film is an epic production that recreates poignant moments in the lives of Chinese youth since 1981, the year Pepsi-Cola entered China. From the birth of underground rock to the worship of modern pop stars, from traditional romance to gender empowerment, from hedonistic pursuits to public consciousness, from television to movies to online gaming to reality shows to extreme sports and so on.

Labbe-1.jpgGlobal boutique production company The Sweet Shop has signed highly-acclaimed director Jeff Labbé for representation in Asia, Australia and New Zealand.

Born in Louisiana in the US, Labbé started his career as an agency creative on the West Coast of America, working with Wieden + Kennedy, Leo Burnett and TBWA/Chiat/Day, winning awards for his campaigns, including Nike 'Beautiful' and Fox Sports 'Beware of things made in October'.

In his first year as a director, Labbé won multiple Gold Lions at Cannes, Pencils at D&AD, British Arrows, APA Crystals and almost every other award available for Levis 'Secrets & Lies' and the shocking Barnardos 'Break The Cycle' for BBH. His immersive narrative and depth of story and character shine through in his work for Adidas, Boots, Volkswagen, Heinz, KFC and HSBC.
GREG HAHN-BBDONYC-12_16_15-6 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Greg Hahn, chief creative officer at BBDO, New York.

Full disclosure, one of this week's six is from the agency I work at. In the interest of impartiality, I recused it from my evaluation. (Pedigree 'Pick Me').

Best: I didn't choose a first place this week. But if I did, it would probably have something to do with dogs and people in cages.

Runner up: Federation of Leagues Against Corridas. When I was a child on vacation in Mexico, my parents took me to a bullfight. I still have the mental scars. If you've never been to a bullfight, let me just say, it's not like how it is in Bugs Bunny cartoons. (The same can be said for opera and hunting btw.) This spot cleverly shows the brutality of bullfighting in a way that doesn't seem exploitative or gratuitous. It also smartly reframes the spectacle to make you think about it from a different angle. READ MORE...
Tata Metliks.jpgLaw & Kenneth Saatchi & Saatchi has been appointed creative duties for Tata Metaliks which produces the finest quality of pig iron and ductile iron pipes in India. The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Kolkata office. The agency will be responsible for the integrated communications mandate on the brand.
Koshi Brown Rice Milk.jpgFor the launch of Koshi Brown Rice Milk Dinosaur Vietnam created a film featuring the best factory in the world nature.

Dabur Amla Hair Oil.jpgOur granthas (Sacred Books) are a treasure house of wisdom, providing a solution to all perceived health issues inflicting the human race today; yet in the era of science and technology they are seen as 'old age' solutions not relevant for the modern times. While the belief might have not waned, the memory certainly has. Take for instance Yoga, the origins of which has been speculated to date back to pre-Vedic times, yet it took the west to endorse it before the globe trotting contemporary Indians saw its real value and went back to it almost with a vengeance.

VIEW THE SPOT is a website that promotes handcrafted wooden frames, a fast disappearing art form ever since preference has shifted to machine cut frames which have faster production times. wanted to educate people about the artistic value of handcrafted frames, once popular in Eastern India, and spread awareness about the dying art.
Get-back-tohoku.jpgAgencies in Australia, China, India, Japan, New Zealand, Philippines, Singapore, South Korea and Taiwan won a total of 44 ADC Cubes and 36 Merits at the global ADC 96th Annual Awards gala in New York.

A summary of top winners in Asia is as follows:

A total of 31 ADC Cubes were won by agencies in Japan, including 24 by Dentsu, Inc., Tokyo (two Gold, seven Silver and 15 Bronze). Highlights for Dentsu were an ADC Gold Cube in Design, Posters and two ADC Silver Cubes (one in Design, Photography and one in Advertising, Out-of-Home) for "Get Back, Tohoku" on behalf of East Japan Railway Company. The agency also won an ADC Gold Cube in Advertising, Art Direction and two ADC Bronze Cubes in Design (one for Posters, one for Illustration) for "History of the Internet" on behalf of Yahoo Japan Corporation.

Yuta Inoue.jpgJapanese startup studio, \Quantum has established its first overseas subsidiary, Quantum/Global in the San Francisco Bay Area.

First launched in 2014 as a division within TBWA\Hakuhodo, \Quantum now specialises in
providing resources, support and know-how to incubate pioneering innovation for both
international corporations and startups.

\Quantum has orchestrated inspired collaborations between unique minds and businesses. These sometimes unlikely partnerships have resulted in successful co-creations of novel products, services and have even spun off unexpected new businesses.

Quantum/Global will be headed by Yuta Inoue (pictured), who has been leading \Quantum as a
general manager since its launch. He will serve as president of Quantum/Global and aims to expand its services, connecting large scale Japanese corporations and startups from around the world in a fresh new environment.
Raj Gupta.jpgBurger King, the popular QSR renowned for its iconic Whopper, has assigned its upcoming creative project to Lowe Lintas, Mumbai. The agency will be handling the launch communication for its signature product 'The Whopper'.
The agency was selected for presenting a brand promise and communication plan that aligned well with Burger King's roadmap for the Indian market. The QSR space in India is undergoing a dynamic shift and Burger King's aim is to stay ahead of the race while also being the preferred go-to choice of customers, particularly millennial Indians. It will look at strengthening awareness and building a strong value proposition for the Indian market.
Commenting on the win, Raj Gupta, CEO, Lowe Lintas (pictured left) said, "The new quarter has begun well for us where clients are equally excited to avail our expertise in servicing them. Burger King is a leading QSR name globally and it is no different in India, where it has managed to make a mark in the shortest time possible. We are happy that our ideas have been appreciated by the client and look forward to bringing about a profound change in the way they are consumed and loved by the customers. You can look forward to some interesting work soon."
Praveen Das and Kartik, the new venture by Mukesh Bansal and Ankit Nagori, has awarded its brand solution mandate to Happy mcgarrybowen Bangalore, the creative agency from Dentsu Aegis Network. is a holistic technology-led health platform, which provides scientifically tested assistance to users to help them think, sleep, eat and work out better. achieves this through its various offerings -,, and more. As part of its recent association with Hrithik Roshan, has launched HRX (the Hrithik Roshan lifestyle brand) workouts under programs.
Godrej No.1.jpgGodrej No.1 is a brand loved by 380 million consumers across the country for its natural beauty promise. A Grade I Soap and has always provided consumers with superior soap benefits at an affordable price. The brand believes that appreciation starts with you taking care of yourself with a small change in your beauty regime with Godrej No.1. When you start taking care of yourself, others begin to actively appreciate you.

VIEW THE GODREJ NO. 1 SPOT (both in Hindi)
MP Police - home.jpgWhile internet penetration in India is on a steep rise, the potential for misuse of social media posts is an alien concept to most Indians who are online. As compared to normal crimes which they consider tangible, people do not understand the fact that a simple post might put information in a public domain, which could effectively invite trouble to their doorstep. The Police department at Ujjain, Madhya Pradesh, wanted The Social Street Mumbai to create a newspaper campaign to create awareness about this topic, and ensure that people paid attention and filtered out sensitive content from their posts, as well as became more critical of people who were watching them on their social media feeds.
Credits  - Chief Creative Officer: Deepak Singh. Creative Team: Smriti Shadra, Vikash Kumar, Kailash Chandra, Ahana Chaudhuri. Production House: Twin Brains.
Tiger Beer shot (1).jpgTiger Beer has today launched itself as the 'Beer with Bite'. Brought to life through a series of 30 and 15 second films created in partnership with Marcel, Sydney, the brand tells the story of the bold attitude and bold flavour behind this bite.

From the invention of tropical lagering in 1932, to the use of solar power to brew every bottle at its Singapore brewery, Tiger shares how a bold attitude led it to challenge brewing conventions. It's this attitude that has made a refreshing beer with bite even possible in the heat of Asia.

When it comes to bold flavour, Tiger shows how it embraces the intensity of the streets it has made its home. Refreshing against the heat of the streets, Tiger's full-bodied flavour still manages to hold its own and is a true match for the spice of street food.

TITANIUM.jpgSeven Sunday Films has created the latest spot for Indonesian leading ceramics tiles manufacturer PT. Platinum Ceramics Industry.
The spot re-examines what a living space can be. Titled "The Living Space," it was shot by Seven Sunday Films director Samuel Bennetts and director of photography Josh Kraszewski.


Cannes Contenders: BMF Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

You've Gotta Have a Team.jpgFFA: You've Gotta Have A Team
BMF Australia
This is the extraordinary journey of one kid who inspired millions to pick a Hyundai A-League team. Enter Yoshi, a 10-year-old football-crazy kid who didn't have a HAL team. All 10 clubs pulled out all the stops to win him over, tailoring once in a lifetime experiences. Yoshi shared his story and became a little super star. In Direct, PR, Promo & Activation categories this integrated campaign managed to increase game attendances, TV viewership, club membership and social engagement and helped secure the value of FFA's biggest TV deal in the history of the league and has already been recognised at D&AD and One Show.

Michael Lee joins PHD Hong Kong as digital head

Michael Lee PHD HK.jpgPHD Hong Kong has appointed Michael Lee as the agency's new Head of Digital. In this role, Lee is tasked with strengthening PHD Hong Kong's digital capability and drive digital innovation across all client accounts.

A graduate of the University of California, Los Angeles, Lee (pictured) comes in with extensive digital marketing experience in the areas of search, display, social and  programmatic. He has worked across multiple client categories such as Automotive, Finance, FMCG, Telecom, Gaming, Entertainment, and Tech and key accounts such as Toyota, Verizon, Kraft, Reckitt Benckiser, General Mills, Sony Entertainment, to name a few. Prior to joining PHD Hong Kong, Lee was the Senior Manager for iCrossing, a digital marketing agency based in San Francisco.

Ray Wong, CEO PHD Hong Kong commented, "Talent is what holds our business together. PHD has always invested ahead of the curve in the digital space and with Michael's proven track record, we will continue to find a better way through more engaged, innovative and insightful solutions for our clients. It is great to have Michael on board."
Carnival Cinemas.jpgDiwali is one of the biggest festivals celebrated in India and it calls for a celebration with family. However, not all families celebrate Diwali. Especially families with dogs.
As anyone who has a dog in their family can attest to, their sensitive ears do not take kindly to noise, and bursting of firecrackers during Diwali terrifies them. A frightened dog (there are innumerable cases of dogs running away in the confusion) is a painful sight for the entire family. The Social Street and Carnival Cinemas created a special solution to alleviate this pain.

Handbag Dyetonator.jpgSnatch thefts are a common crime in Malaysian. In January 2016, 365 cases were reported in the Dang Wangi district of Kuala Lumpur alone. That same year, snatch thefts increased 36% nationwide.

The most common targets of snatch thefts are women walking alone. Victims lose more than their possessions - they are often injured, or even killed as a result of the attacks. Yet, because the culprits strike fast and disappear on motorbikes, they are rarely caught.

Travel to Know.jpgTravel to Know2.jpgThomas Cook India has launched a new travel campaign 'Travel to Know', intended to break down cultural perceptions and promote the North Eastern India region as a culturally diverse travel destination for Indians.
Unlike the typical travel campaign approach, the travel brand has deliberately steered away from using picturesque imagery. Instead it challenges ethnic stereotypes, questions our need to label places and its communities and implores the audience to travel more and 'turn what you know around'.
Focusing on North East of India, the two films feature real life young people who speak direct-to-camera, dispelling myths about the region and inviting the audience in, to their part of the world, to discover who they really are.
With racial profiling and cultural discrimination a hot topic globally, the message is relevant for all. Specifically, the subject of bias against the North East region within India, is getting more and more traction across political and social forums across India.

acq.jpgAccenture has acquired Sydney-based creative agency The Monkeys and design business, Maud.

The Monkeys is Australia's most awarded independent creative advertising agency, renowned for its brand strategy and creative talent. The move strengthens the customer experience capabilities of Accenture Interactive and demonstrates Accenture's continuing investment in bringing new thinking, talent and innovation to clients across Australia and New Zealand. Terms of the transaction were not disclosed, but it is believed that the deal will allow The Monkeys to expand into the Asian market in the future. 

Based in Sydney, The Monkeys creates provocative ideas that thrive at the intersection of advertising, entertainment, technology and design. Its team of 130 employees is behind breakthrough brand campaigns such as Telstra's: Thrive On; Meat and Livestock Australia's You Never Lamb Alone and, most recently, Qantas' Dreamliner launch.
Khia_Ted.jpgThe Cannes Lions International Festival of Creativity has announced the juries for this year's awards. 49 Asian based judged have been selected across the newly announced panels. They join the 5 other judges from Asia that were announced in April.

Encompassing a diverse spectrum of creative and international talent, 390 people from 50 countries across all juries are confirmed and two new countries - The Dominican Republic and Vietnam - join the panels for the first-time. 43% of jurors are female in 2017, a record for the Festival. The number of women on the juries has doubled in the last five years, from 21% in 2012.

Terry Savage, Chairman of Cannes Lions, said "Our juries are developed in consultation with the industry and the progress we've achieved so far by working together is transforming the jury gender mix. We know the work doesn't stop at gender and we look forward to working with the industry to tackle other representation issues."

Screen Shot 2017-05-02 at 2.26.39 pm.jpgWhere do you go once you've reached the top? That's the question that Hyundai tackles in its new campaign, which CB covered on Monday, that pays tribute to the award-winning identity of the one of its most successful vehicles. To promote the launch of its new and improved i30 model, the automotive giant teamed up with Innocean Worldwide Australia, Collider, and boutique design and VFX house, Fin, to create 'Fall'.

Directed by Daniel Askill - the mastermind behind the Grammy-nominated music videos, Chandelier and Elastic Heart, for Sia - 'Fall' harnesses Askill's trademark stunning visuals, which work in perfect harmony with Fin's VFX, to dramatic effect.

Shamsuddin Jasani.jpgIsobar India has been appointed as the Global Digital Partner for Titan Company Limited. As part of the new mandate, Isobar will handle the brand's creative, social and media duties to strengthen its presence across 32 international markets. The account will be managed out of Isobar's Bangalore office.
The countries covered under the mandate for Titan's International Business Division include USA, Dubai, Bahrain, Kuwait, Malaysia, South Africa, Singapore, Thailand, Qatar, Vietnam & Bangladesh, to name a few.

Shamsuddin Jasani, Managing Director of Isobar India (pictured above), said, "We are honoured to have been entrusted by Titan Company Limited, a renowned Indian brand, to help them expand their global presence. It is a tremendous responsibility and we are looking forward to working closely with our Isobar offices around the world to deliver transformational business results through the creative use of digital for Titan."

Cannes Contenders: Y&R Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2017-05-01 at 8.09.56 am.jpgNRMA: Like Father, Like Daughter
Y&R Sydney

The National Roads and Motorists' Associatons mission has always been to keep people moving. Generations of New South Wales drivers have come to know the unique brand of 'unconditional help' that the NRMA offer on our roads. As times change and their business transforms, the NRMA launched a film to remind its millions of members and the general public, that its commitment to helping others' move', both on the road and in their daily lives, will never change. It's a commitment that is innate to the organisation and the people who work for it, today and in the future.
Hero Shot Avatars.jpgThe Clio Awards has announced the winners for 2017 Clio Sports Awards competition. The awards program honours the best in sports advertising and marketing.

This year Asia has won 3 three Gold statues, one Silver statue and two Bronze statues.

BBH Singapore leads the way picking up two Gold statues and one Silver statue for Nike's "Unlimited Stadium" and Innored Seoul has been awarded a Gold and a Bronze for The North Face's "Extreme Shopping". A Bronze statue also goes to Octagon Singapore for Dove Men+Care's "Strength to Care".

Solar Shelter.jpgThe Belt-and-Road Initiative is a visionary blueprint for global economic development, while leading the global shift to a green economy. HSBC goes beyond understanding the potential opportunities which could result from the Belt-and-Road Initiative, while also embracing the idea of sustainable development for a greener future.

Health Assure.jpgDepression poses a prominent mental health problem in the present day. A major cause of depression is also the easiest to fix: Vitamin D deficiency. Health Assure, India's leading primary healthcare aggregator brand, wanted to address the problem and educate people. Vitamin D is generated by our skin in sunlight. A simple solution, that required our audience to do one simple action: step into the sunlight!
Graham and Atiwat.jpgiris is expanding its presence in South East Asia and opening an office in Bangkok, Thailand, its 7th office in the APAC region.
iris Bangkok will be working with existing global iris clients such as Philips and Shell, as well as regional clients including Chang Beer, collaborating with the network's creative teams in Sydney and Singapore.
The ambition for iris Bangkok is to help clients deliver more meaningful products, services and communications against a diverse cultural backdrop - and give on-the-ground support, quality market insight, creative strategy, and regional implementation for brands looking to grow in Thailand.
The team already reflects a varied mix of disciplines, with both global and local expertise in a set-up that will deliver value for Thai-based and international clients alike.
After working across Australia, Singapore and Thailand over the last three years at iris, Graham van der Westhuizen (pictured left) takes the position of Managing Director. He will be focused on bringing new clients into the fold, developing key client partnerships and expanding the agency's capabilities by attracting the best talent in Thailand.
Elide Fire.jpgBBDO Bangkok has created new print work for the Elide Fire fire extinguishing ball. Invented in Thailand the Fire Extinguishing Ball is a ball shaped fire extinguisher. Simply thrown into a fire, it will activate within 3 seconds and effectively disperse-extinguishing chemicals. When a fire occurs and no one is present, the Fire Extinguishing Ball will self-activate when it comes into contact with fire and gives a loud noise as a fire alarm. BBDO's campaign illustrates how effective the ball is.
Mumbai-Outdoor-01.jpgIt's possibly the only team at the moment that's having a magnificent run at the Vivo IPL T20. And much of that could be a result of the faith & support being reposed by the fans in the team. This gesture of the unconditional love for the team by the fans is captured appropriately in the latest communication initiative that has been rolled out by Mumbai Indians.
Conceptualized and executed by Lowe Lintas Mumbai, #CricketMeriJaan is the credo that the team is moving ahead with as it reaches out to its fans spread far and wide. Led largely by Outdoor, Print and Digital, #CricketMeriJaan seeks to make the Mumbai Indians franchise a winning, successful sporting brand beyond just IPL. The insight behind the campaign was that while in all the other cities the people are fans of their respective teams, when it comes to Mumbai, the people are fans of the game first and then the team. Thus for team MI and its fans - cricket comes first.
JonSugihara sml.jpgY&R has launched a new e-commerce strategy consultancy in partnership with Jon Sugihara, serial entrepreneur and founder of a number of companies in the US and Asia.

Most recently Sugihara (pictured left) co-founded mobile loyalty and re-marketing platform Perx. Prior to that, he started PlayHawaii (acquired by CrowdSavings), SavvyCircle (acquired by Eyeona) and Kwiry (acquired in 2007). Sugihara was also Chief Product Office at online-grocery store RedMart and KODAKIT, a Kodak subsidiary. He is currently managing partner at Elev8tion Group an innovation and product strategy consultancy. Jon earned a B.S. in Computer Science from Johns Hopkins University.
paul_nagy_landscape_30012.jpgAustralia: Paul Nagy, ex ECD of Clemenger BBDO Sydney, has been appointed CCO of Y&R Australia, a role previously held by Ben Coulsen, who joined Clemenger BBDO, Sydney in early December last year in the role of CCO. Nagy will lead the creative vision for Y&R clients in the three Y&R Australia offices. He will report to Josh Moore, regional CCO of Y&R ANZ  and will be based in Sydney.

Nagy spent 10 years at Clemenger BBDO Sydney until his departure in late November last year, including a stint as CD of Clemenger Wellington, stepping down last September. Under Nagy's creative leadership, Clemenger Sydney enjoyed unprecedented new business success winning high profile clients; Virgin, Tourism Australia, TAB and Campbells/Arnotts. He also engineered a creative turnaround, lifting the agency to no. 6 on the Campaign Brief Australia Hot List in 2016 and winning the Adnews Campaign of the Year for Masterfoods 'Make Dinnertime Matter'.
Bring them back.jpgOver 50,000 children go missing every year across India. The agony of a missing child is a never-healing wound; hurting more as time passes and search agencies move on to fresher cases.
Along with the West Bengal Police and Star Jalsa, The Social Street set out to make a difference.

Merit Bin.jpgCase Study: Sri Pada - or the mountain of Buddha - is uniquely sacred to a deeply spiritual Buddhist majority in Sri Lanka. However this stirring ceremony of nearly 500,000 pilgrims who visit the holy site everyday, during the season, brings with it the unholiest of sights - Garbage. The Rathnapura Provincial Council, the body responsible for maintaining the sacred site, wanted to find a solution that is sustainable and effective.
The creative idea
Turning garbage disposal into a meritorious act in the pilgrim's journey towards enlightenment.
Shaddy.jpgDentsu Tokyo has created a heart-warming story for Japanese gift and lifestyle retailer, Shaddy, about a young couple's quest to show their love through gifts. Shot in Hungary, the campaign is adapted from O.Henry's short story, The Gift of the Magi.

Coel smrt bangle.jpgBengali women have worn bangles for centuries. But can this work of beauty save lives? Coel created a smart bangle, the first of its kind. It is jewellery that turns into a life saving companion whenever needed. Filmy Features Bangladesh has produced a spot for Coel to promote the smart bangle for maternal wellness.


Wildlife Conservation Trust - Paint Brush - Squirrel.jpgShould Art Kill?

Artists, one of the major proponents of positive balance in nature, have become killers without even thinking about it. The bristles of the brushes have become weapons of mass killing for multiple species like the mongoose, Indian Weasel and squirrels.

These animals are poached for their fur, which is used to make paintbrushes. While synthetic bristled brushes are available, artists generally prefer to use the more 'natural feeling', fur brushes, unaware of the illegal poaching that goes into delivering the same. Thousands of animals were paying the price for our species' creative expression!
British Airways.jpgAfter tugging at your heartstrings last year with 'Fuelled by Love', British Airways brings you its latest brand campaign 'Discover the London You Don't Know'. In the form of a digital film created by OgilvyOne Worldwide New Delhi the campaign showcases a versatile London, which, while being immersed in legacy, provides young millennials with its contemporary delights.


Johnny-Tan-Chief-Creative-Office.jpegAdding to its existing offices in Amsterdam, Los Angeles and New York, 72andSunny has today announced a new global office structure with the launch of two new offices in Singapore and Sydney. The newly created Asia-Pacific (APAC) offering will be led by partner and managing director Chris Kay, and newly hired executive creative director Johnny Tan (left).   

Kay, who previously ran 72andSunny's Los Angeles office, came to the company more than four years ago from BMF Sydney where he was a managing partner. Prior to his first move back to Australia, Kay was head of marketing at Manchester City Football Club, where he helped the team expand its footprint in Asia.
Sajan Raj Kurup.jpgSajan Raj Kurup, Founder & Creative Chairman of independent advertising agency Creativeland Asia in India, is launching Ventureland Asia.

The firm has already invested 40% stake in New York based kids clothing company Masala Baby Inc which is one of Hollywood's new emerging favourites after celebrity kids have been spotted in their Masala clothing.
Kurup (left) says, "There's been a huge churn in the business of funding in the last few years. Most PEs, VCs follow a herd mentality. Most businesses that seem to get a good valuation are the ones which have mastered the art of fabricating a good story on paper. There are a whole lot of entrepreneurs who get sacrificed at the altar of this cultural gap between the investors and the investees. The issue is everyone involved seems to be playing a game, existing from round to round basis and not looking at value creation."

"10 years back I saw a business gap in the marketing communications business and out of nowhere created the buzziest advertising agency in the country which today is still one of the most sought after name in advertising. Now, I am ready to enter the next level of brand building with a legacy of successful brand launches, brand refreshes and path breaking creative solutions."
BenTollett_Headshot_2017 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ben Tollett, group executive creative director at adam&eveDDB, London.

Winner: David Lynch Foundation - Sounds of Trauma. A cracking piece of film with a neat little audio idea that grabs you and really makes you empathise with someone who's had to live through this stuff. I can't even begin to imagine the horror of experiencing modern warfare. But when I watch this film, I kind of can. READ MORE...

MullenLowe Singapore reverses roles for PETA

PETA_milk.jpgIf it was the other way around, they would never do it. A PETA (People for the Ethical Treatment of Animals) message via MullenLowe Singapore, that highlights if roles were reversed you would have a different reaction to it. Two examples are used to explain the message in the campaign - Cow's Milk and Foie Gras.


The power and pitfalls of schmaltz marketing

Ash (1).jpgBy Ash Hall (left), media director, Atomic 212

Nothing brings out the emotion in us quite like our mums. Be it getting a bit teary, telling them that they're the best, or being 14 and threatening to, like, totally smash that bloke if he makes one more 'yo mamma' joke - "MY MAMMA'S NOT FAT!"

And for marketers, there's nothing quite like emotion to get people to notice your ads.

However, there's generally two ways to get noticed: by being spectacular or being spectacularly bad. And when it comes to marketing using emotion, you generally fall into one category or the other. I'm yet to see an ad that tries to pull at the heartstrings and just leaves you feeling nonplussed - you're always left in tears, but ensuring they're not tears of mocking laughter is the challenge.

With Mother's Day just around the corner, I thought I'd have a bit of a look at how do you do it? First, let's have a squiz at an ad that absolutely nails the brief when it comes to schmaltz marketing.

P&G's Thank You, Mom - Strong

Cannes Contenders: Marcel, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Air-Ink-KV-Cannes (1).jpgTiger: Air Ink
Marcel, Sydney

Air pollution's is major issue in Asia, where extreme levels of C02 are driving people indoors. So, Tiger a proud supported of street culture and sustainability, created Air-Ink. The first ink made from air pollution.  Devices were developed to capture soot from vehicle exhaust. This was purified and turned into ink. A range of markers were created and given to street artists around the world. A film was made of the journey and shared online.  Over 2,500 hours of CO2 emissions were harvested in total.
Tambuli Conference 2017.jpgThe Asia Pacific Tambuli Awards, in partnership with adobo magazine, will hold its annual one-day adobo-Tambuli conference on June 6, 2017 at the Axon Green Sun in Makati City, Manila.

In the evening of the same day, the Tambuli awards ceremony will take place at 6:30pm onwards, at the Fairmont Hotel Makati.

Centering on the theme 'Creative Effectiveness for Good' OD, the adobo-Tambuli conference underscores the effectiveness of creative human good campaigns and their contribution to business results.

The Initial list of confirmed speakers include Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson; Kentaro Kimura, Co-CEO & ECD Hakuhodo Kettle, Tokyo; Joakim Borgstrom, Chief Creative Officer, BBH Singapore; Thierry Halbroth, Managing Partner & ECD, Publicis Hong Kong; Valerie Cheng-Madon, Head of Creative Shop Southeast Asia, Facebook; Merlee Jayme, "Chairmom" and Chief Creative Officer, Dentsu Jayme Syfu; Rupen Desai, Executive Vice Chairman, Edelman Asia-Pacific, Middle East and Africa (APACMEA); Celevel Butler, Managing Director - Integrated Brand, SEA, Edelman Singapore; as well as from CEO Panel: Cheuk Chiang, CEO Asia-Pacific, Omnicom Media Group; Charles Cadell, President and CEO, McCann Worldgroup Japan/ President, McCann Worldgroup Asia Pacific; Nicolas Menat, Chief Executive Officer, Asia, Publicis One; and Gonzalo Fuentes, Global CEO Media & Digital Practice, Kantar Insights.
Zaim, Kelvin T, Stephen Douglas, Carol Chon.jpgMalaysia and Singapore based production house Directors Think Tank has made three major new appointments. Director Kelvin T will be joined by new directors Carol Chon and Zaim.

DTT Regional GM Stephen Douglas (pictured inner right) said, "These three new appointments signal our continued growth and strategic expansion in the market. DTT's recruitment policy is strictly the best talent combined with expertise and the right attitude. I am delighted to say all three appointments fit these criteria.
Abijit Dube.jpgAbhijit Dube joins TBWA\Mumbai with immediate effect as general manager. Reporting to Govind Pandey CEO TBWA\India, Dube will be responsible for driving growth for the agency and its clients.

Pandey said, "Abhijit's appointment is key to the TBWA\Mumbai operation, which shifts to a more focused, less traditional, Digital First model. His appointment adds further depth to a strong team of extremely talented individuals who are agents for change and will lead our agency to success using Disruption Live."

Dube (pictured) joins TBWA\India with more than 15 years of experience in the advertising and digital space, having worked in some of India's most reputable networks. Most recently Dube was senior vice president at Lowe Lintas and Partners where he was responsible for managing the global portfolio of Lifebuoy Soap, where he lead the global roll out for the brand's most recognised communications. Dube also lead Saffola, Pepsi, Horlicks, Nourischo and MTS.

"We welcome Abhijit to the collective and know he'll play an instrumental role in our growth while facilitating the Disruption offering to our clients," concluded Pandey.
Rohan Lightfoot.jpgIsobar Singapore has promoted Rohan Lightfoot to Regional Managing Director of Isobar Asia Pacific.
In his new role, Lightfoot (pictured) will be responsible for developing regional clients, further developing Singapore's position as one of eight Isobar hubs globally, and growing the agency footprint in Southeast Asia. He will relocate from Shanghai to Singapore and will report to Jane Lin-Baden, Isobar APAC CEO.
Lightfoot will continue in his current role as Global Client Partner for Coca-Cola at Isobar. Since taking up this role in November 2016, Lightfoot has significantly grown Isobar's relationship with the global drinks brand, helping Dentsu Aegis Network win Coca-Cola's integrated media planning and buying business, spanning 13 brands in China, at the start of 2017.
Lin-Baden said, "Rohan's energy, abundant creativity, and his natural ability to manage complex client problems, will make him a great asset for our teams and clients in APAC. He has been instrumental in driving impressive growth for Isobar Shanghai - during his leadership the office has grown by 70%, winning new portfolio clients including Unilever and Huawei. I'm confident that he will capably drive digital transformation for our clients across Asia Pacific."
Preganews.jpgPreganews Pregnancy Detection Card, marketed by Mankind Pharmaceuticals is the leading brand in its category. For years, it has been bringing 'good news' to the mom-to-be.
To take the relationship with its user further, Preganews has just launched a new campaign #YourSecondHome specifically targeted at corporate India. More and more women in India continue with their careers very late into their pregnancy. Most of their waking hours, they spend in office. It's is an extremely demanding phase in their life both physically and emotionally. Little things like uncomfortable furniture, nauseating food smells, inaccessibility to a loo, etc. can really make her life difficult. Are our workplaces geared up for her new life? Is our work-culture sensitive to her needs?

VIEW THE SPOT (in Hindi)
IAF3.jpgGrey Group India has created a spot for the Indian Air Force which has taken a historic step by depicting India's first batch of women fighter pilots. The film seeks to change our perception of what women are capable of. To break gender stereotypes, the IAF champions equality in the skies.

KEI Wires.jpgKEI Industries, India's leading cable manufacturing company, has unveiled a new TV-led integrated campaign. The brand, that addresses the cabling requirements of a wide spectrum of sectors such as Power, Railways, Automobiles, Cement, Steel and Real Estate, has recently brought on board eminent Bollywood actor Irrfan Khan as its brand ambassador. This is the first time that the brand has collaborated with a celebrity to take its vision forward, in a campaign conceptualised by Leo Burnett India.
VIEW THE SPOT (in Hindi)
KFCamphibious 1.jpgKFC in The Philippines has braved the flood waters for a special birthday surprise.

This Ogilvy Philippines concept sees KFC travel to the "Venice of the Philippines" in Artex Malabon, where floodwaters have not receded in decades. 

The environment has prevented lifelong resident, Nanay Cora, from celebrating her birthday in over 60 years because it is difficult and costly to leave the compound. While she manages to go through her day-to-day life with a smile, KFC thought she deserved much more on her special day.

TD Ameritrade.jpgTD Ameritrade Singapore, a securities brokerage and online trading platform, has rolled out a new integrated campaign based around the tagline, "When you're ready to go big, you're ready to go TD Ameritrade".

This is the first piece of locally generated creative for the brand, developed by Havas Singapore. The key objective was to position TD Ameritrade as the default platform for elite local traders who want to trade on the U.S. markets.

Nick Marrett.jpgArcade has grown its relationship with Suntory Beverage & Food Singapore. The work, which is across four major consumer beverage brands, includes conceptualization and execution of advertising campaigns through all channels for Ribena, Lucozade, MYTEA and a yet to be launched beverage brand.

The brand campaigns which will include TVC, print and digital, will run across North and Southeast Asia in 2017. Arcade Singapore will handle the regional work with Arcade's Jakarta office offering consumer insights and creativity in Indonesia, Southeast Asia's biggest market.

Cannes Contenders: Havas Worldwide Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

f3b7e.jpgAustralian Defence Force: Category 5 VR Experience
Havas Worldwide, Sydney

The Australian Defence Force (ADF) is one of the most progressive militaries in the world. It's full of rewarding career opportunities for the next generation of smart thinkers. The problem is, that's not how they see us. To change their minds, we have to engage their minds. Category 5 is a true VR experience that puts potential candidates' problem solving skills and misperceptions to the test. And as players learn about us we learn about them, through real time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and gives specialist recruiters the ability to single out higher value candidates sooner. More than a VR experience, Category 5 is a next generation recruitment platform that doesn't just reach the new generation, it changes their perceptions.
Elan__Get it right_Food Menu.jpgThere are Chinese-English mistranslations everywhere in China - on tourist signs, menus, signs and printed on T-shirts. This can be amusing to native English speakers, but also confusing.

In this series of print ads for ElaN Languages, a business translation service, J. Walter Thompson Shanghai collected snapshots of some of the most mistranslated "Chinglish" from across China, to hilarious effect.
SLG.HEADSHOT.jpgThe Cannes Lions International Festival of Creativity has announced that Sir Lucian Grainge, chairman and chief executive officer of Universal Music Group (UMG), will be honoured at the annual Festival as the 2017 Media Person of the Year. Grainge is the first music executive to be recognised since the award was launched in 1999.
The award will be presented to Grainge at a ceremony on Wednesday, 21 June 2017, during the Festival. The Media Person of the Year award recognises innovators who have shaped the future of media.

During a career spanning nearly four decades in the music business, Grainge signed and worked with many worldwide stars, including ABBA, Justin Bieber, Elton John, Jay Z, Katy Perry, Queen, Rihanna, The Rolling Stones, Sam Smith, U2 and Amy Winehouse.
Appu.jpgThe Great Rann of Kutch in India is one of the largest salt deserts in the world. In this spot Publicis India and one stop travel shop Goomo take blind boy Appu and his mother to a place of absolute freedom.

Kao Biore.jpgHakuhodo Singapore takes an innovative approach to launch the new Bioré UV Body Care Serum - a body moisturiser with SPF properties and anti-pollution benefits.

Unlike conventional methods, Hakuhodo Singapore created an interactive educational content piece on mobile that involved the viewers to actively participate in the storytelling.


Cannes Contenders: Dentsu Beijing

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Re-pizza.jpgXintiandi Shanghai 'Re_Pizza'
Dentsu Beijing
The Re_PIZZA project, a gastronomic experience that turned potential food waste into great tastes. Dentsu Beijing gathered unused ingredients like tofu, noodles, ice-cream, fruits, candies and more to create over 200 types of Re_PIZZAs.
DOTWatch sml.jpgDOT, the first Braille Smartwatch, created by Serviceplan South Korea was one of the stars of last week's D&AD Awards in London. DOT was conceived by Serviceplan's South Korean agency in collaboration with Serviceplan's head office in Germany.

Overall Serviceplan were awarded 4 Pencils; Black (Grand Prix) Digital Design - Technological Innovation); Graphite (Creativity for Good - Product Design); and Yellow Pencil (Product Design - Inclusive Product Design), for their multi-award winning DOT. They were also awarded a Wooden Pencil for 'The Book Tape - Random House' in Graphic Design - Direct Mail.

Only 5 Black Pencils were awarded worldwide at D&AD this year.

DOT. is the world's first Braille smartwatch, and since it's conception has utilised the benefits of the networked digital age for the benefit of blind and visually impaired people. The invention has a global impact by connecting millions of blind and visually impaired people to mobile internet for the first time.

Retiree Rescue.jpgEvery year in Singapore, at least 1,800 cases of cardiac arrest take place outside of hospital settings. Currently, only 13.8% survive. Philips, in collaboration with the Singapore Heart Foundation, has launched 'Retiree Rescue', as part of a mission to change those stats for the better. 

New Office Space Conference Roomsml.jpgTop visual effects company VHQ held an industry party last week to celebrate the opening of their new Singapore office. This is another milestone as VHQ continues to expand its well established operations to meet the booming demand for visual effects in Asia across all forms of media.

The new office space has been designed to meet the needs of both its clients and artists. The open and modern design of the new office provides a highly creative and inspirational environment that encourages interactivity and collaboration. It also includes significant capacity for future growth. When combined with the group, the Singapore facilities and team make VHQ one of the largest visual effects and post companies in Asia.
Navratna Oil.jpgNavratna Oil, Emami India's one answer to all things sleeplessness, headaches, bodyaches and exhaustion, has a brand new integrated campaign. The film stars Navratna Oil's brand ambassador Amitabh Bachchan as the inimitable #RaahatRaja, his never-seen-before avatar. Always known for its humorous and tongue-in-cheek advertising, the campaign has been created by Leo Burnett Orchard, and directed by Nitesh Tiwari (of Dangal fame). Big B is seen not just starring in the film, but also displaying his dancing and rapping chops in typical 'Nautanki' style setting!


Glucon D.jpgGlucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign 'Sirf Paan Nahi, Glucon-D wala Paani.' The new campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water. The film created by McCann Worldgroup India shows a group of kids playing Kabaddi in the scorching heat. After winning the match, the protagonist of the film, a school kid, returns home after the game and approaches the refrigerator to fetch a bottle of water. His mother stops him saying "Don't just drink water, add Glucon-D to the water" to get instant energy. The film ends with a refreshing reminder "Sirf Paani Nahi, Glucon-D wala Paani" to reinforce the importance of consuming Glucon-D with water to beat exhaustion caused by a harsh summer.

Himani Kapadia.jpgSapientRazorfish has announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary propositions and offerings of the brands, to help clients reimagine their business through radical customer-centricity.
Kapadia (pictured) brings 22 years of diverse experience across business, finance, strategy, technology and media. She was instrumental in setting up DLBi in India, and served as its MD before moving on to other global roles within DLBi.
"India is a strategic market for us with immense potential. The combined capabilities of SapientRazorfish and DigitasLBi across consumer, digital, experience, data and technology, offer a unique advantage to our clients as they partner with us on their digital transformation journey. With Himani at the helm of both brands in the market, I am excited at the opportunity we have to help clients in the region truly reimagine their propositions for a rapidly changing consumer set", said Rajdeep Endow, Managing Director, SapientRazorfish, Asia Pacific.

Cannes Contenders: The Monkeys, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

OOO_1_Website (1).jpgQantas - Out of Office Travelogue
The Monkeys

By linking to your Instagram account, the Qantas Out Of Office Travelogue will mean your boring out of office emails will never be the same again.
Diesel.jpgDiesel and Geometry Global Japan have created this story about love in Japan. About reaching for a society where love is for everyone. And it begins with a small change within ourselves.

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