TBWA\Sydney snares Grey, London's Matt Springate for chief strategy officer role

Matt Springate Image.jpgTBWA\Sydney has appointed Matt Springate as its new chief strategy officer. Springate is currently the managing planning partner at Grey London, and will join TBWA Sydney at the beginning of July.
Springate will partner Andy DiLallo, Nitsa Lotus and Paul Bradbury in the day-to-day running of the Sydney office across clients including Foxtel, David Jones, Virgin Mobile, ANZ, Airbnb, MasterCard, Tourism New Zealand, Gatorade, and apple.
Springate has a very strong reputation for developing culture-leading thinking that inspires effective creative work. He has worked in lead strategic roles in the most respected creative agencies in the UK and the US.
Prior to Grey London, Springate was group strategy director at Droga5 New York where he led strategy on American Express, Diet Coke, Quilted Northern and Mondel─ôz (Honey Maid and belVita). He helped the iconic American brand Honey Maid connect with a new generation of families and won a Gold Effie and a Gold Cannes Effectiveness Lion for his thinking.
Before his move stateside, Matt helped build start-up agency The Brooklyn Brothers, where he was strategy director. He also worked at Fallon London on campaigns for Sony, BBC, Skoda and Tate.
Springate has also been a client at Carlsberg-Tetley and Virgin Drinks.
Springate is replacing Hristos Varouhas, who after eight years with TBWA Sydney has been promoted to global planning director for apple at Media Arts Lab\TBWA Los Angeles.
Says Paul Bradbury, CEO, TBWA Australasia: "Hristos and I have been close partners at TBWA for the last eight years. I am really happy for him as this is an incredible opportunity. Lucky for us we will still see a lot of H in his new role.
"We are very excited about the arrival of Matt Springate. Matt is a world-class strategic thinker and we are very pleased he has decided to join us. The new partnership between Andy DiLallo and Matt with Disruption and Disruption Live at their disposal will be a very exciting time for TBWA."

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