Little hearts Foundation and TBWA's fundraising short film and emotional song helps save the precious hearts of Sri Lankan children

Little Hearts.jpgThousands of children with heart diseases in Sri Lanka do not have timely access to treatment due to the limited capacity at the Lady Ridgeway Hospital (LRH).

Little Hearts is a nationwide campaign launched to raise Rs 2 billion for the expansion of LRH's capacity to treat all critically ill children in need of its services. Given the number of lives this project is expected to save, Little Hearts has become one of the largest fundraisers in the country.

Little Hearts2.jpgWorking with TBWA\Sri Lanka, Little hearts Foundation wanted to steer away from the conventional donation pleas that deemed the heart as a mere organ. A child's heart is said to be pure and beautiful, so TBWA adapted this thought in the creation of a short film. With an emotional song, the film depicts the unbearable wait these children must endure when their beautiful heart has a hole.

Thousands of Sri Lankans have advocated and donated to Little Hearts Foundation, creating much-needed conversations and awareness around the lack of treatment for these critically ill children.

Credits -
Chief Creative Officer: Subhash Pinnapola
Copy Writers: Manoj Dharmawardhane, Sohan Ratnaike, Shakira Riyaz
Art Directors: Sachithra Gunarathna, Onila Yasas
Graphic Designer: Thilini Abeysiri
Agency Producers: Mohamed Ikram, Nimesha Alvitigala
Special Thanks: Juneston Mathana
Production House: XTEN Productions
Casting: Chathu Brandstetter
Director: Subhash Pinnapola
DOP: Dhammika Rathnayake
Producer: Prasanna Kithalagama
Editor: Rangana Sinharage
Color Grader: Roshan Edward
CG: Nadeera Gunasekara
Music: Pasan Liyanage
Lyrics: Subhash Pinnapola
Vocals: Chathu Brandstetter

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