DigitasLBi expands client service team with the hire of Judy Cheong to work on UOB

DigitasLBi Singapore has appointed Judy Cheong as Senior Account Director working predominantly on UOB.

Cheong’s responsibilities will include the oversight and management of UOB Singapore as well as other key duties.

Prior to joining DigitasLBi, Cheong (pictured) worked four years at Ogilvy as Associate Digital & Social Strategy Director at Social@Ogilvy, Ogilvy & Mather Singapore, where she was responsible for leading social on 360 accounts such as the Ministry of Youth & Communications (MCCY), in Ogilvy Malaysia for MILO and Nescafé. Cheong also spearheaded operations and business growth for Nestlé Singapore, instrumental in winning and managing the Electrolux Regional social business based out of Singapore.

Cheong will report into Lauren Ahearn, Business Director DigitasLBi Singapore.

Cheong commented on her appointment: I’m excited to help DigitasLBi clients navigate through a complex digital landscape by making use of our data expertise, creating great content and ultimately achieving business success”.

Annette Male, CEO APAC said, “Judy has a fantastic track-record of accomplishments. I have no doubt, having her expertise on the team will be a great asset to UOB and other clients across Singapore and the region”.