ComZone Cambodia wins Hitachi media business

Hitachi Cambodia, through its regional agency, Y&R, recently appointed ComZone Cambodia to be its creative, media planning and buying agency. The appointment was happily accepted by ComZone Group CEO, Lundy So, who is championing the local agency business in the country.

The business includes adaptation into Khmer language of materials for Hitachi’s home appliance products, media planning and buying for both print and out-of-home.

In pitching for the business, ComZone negotiated for the best rates for client’s budget, leveraging the agency’s long history of doing business with media entities in the Kingdom. “Doing business the Khmer way is still the best way to do it,” So said.