CJ Worx Thailand, Dentsu Tokyo and BBDO India win prestigious Yellow Pencils at D&AD Awards: 5 Black Pencils awarded with Clemenger BBDO Melbourne most awarded agency in the world

The 55th D&AD Professional Awards ceremony has just wrapped up in London, revealing that Asia picked up a total of 5 Yellow Pencils, 17 Graphite Pencils and 67 Wood Pencils.

Asia’s best performers were CJ Worx Thailand and Dentsu Tokyo who both were awarded two prestigious Yellow Pencils. BBDO India also scored a Yellow Pencil.

CJ Worx’s “The Unusual Football Field” for AP Thailand scored both of their Yellow Pencils – one in the Brand Experience category and their second in Use of Outdoor. Dentsu Tokyo’s two Yellow Pencils are in Graphic Design for Panasonic “Life is Electric” and Graphic Design for the Honda “Great Journey” book design. BBDO India scored Yellow for their already highly awarded #DadsShareTheLoad campaign for P&G.

Last night there were 5 Black Pencils awarded. This is the very top award that D&AD hand out.

Channel 4’s “We’re the Superhumans” claimed two Black Pencils on the night, one each for 4Creative and Blink – the creative team and production team (respectively) who created the film to promote Channel 4’s coverage of the 2016 Paralympics.

As well as being named the most awarded advertising agency at the Ceremony, Clemenger BBDO Melbourne also took home a Black Pencil for their “Meet Graham” campaign, which aims to promote better road safety by imagining how the human body would need to evolve to better survive on the roads.  

Black Pencils were also awarded to INGO Stockholm for their “Swedish Number” campaign for The Swedish Tourist Association – which gave people the chance to talk to a Swedish person on the phone about the country – and to Serviceplan Germany for their work with Dot Incorporation creating the world’s first Braille smartwatch.

Black Pencil awarded work:

‘We’re the Superhumans’ by 4Creative for Channel 4/Paralympics (Film Advertising) – United Kingdom

‘We’re the Superhumans’ by Blink for Channel 4/Paralympics (Film Advertising Craft) – United Kingdom

‘Meet Graham’ by Clemenger BBDO Melbourne for Transport Accident Commission Victoria (PR) – Australia

‘The Swedish Number’ by INGO Stockholm for The Swedish Tourist Association (Direct) – Sweden

‘DOT. The first Braille Smartwatch’ by Serviceplan/Serviceplan Korea for Dot Incorporation (Digital Design) – Germany

In total, 733 Pencils were awarded during D&AD Judging 2017. The number of Pencils awarded by level were:

Black Pencil – 5 Pencils

Yellow Pencil – 62 Pencils

Graphite Pencil – 180 Pencils

Wood Pencil – 485 Pencils

D&AD CEO Tim Lindsay commented: “What an outstanding year for creativity. Five Black Pencils, all hugely deserving of the Award. What unites them is a clear desire to create a better world, whether it’s promoting diversity, safety or inclusivity but what is really fantastic is that they win this coveted award for their craft. Proof that creativity as a force for good lives outside of a single category but has become an all-encompassing theme.

“For the first time ever, the United States is the country taking home the most number of Pencils. In fact, the top of the country rankings is comprised of countries from across Europe, the Americas, Asia and Africa, reminding us that D&AD is a truly global organisation, encouraging and awarding talent from around the world.”

Clemenger BBDO Melbourne was crowned the Most Awarded Advertising Agency of 2017, winning 16 Pencils overall, including 10 Pencils for its “Meet Graham” campaign – one of which was Black.

For the first time ever, the United States has topped the country rankings – with the United Kingdom coming in second and Australia third.

DOWNLOAD THE WINNERS LIST: D&AD 2017 – Final Pencil Winners.xlsx