BBDO easily wins Network of the Year at APAC Effie Awards; Clemenger BBDO Melbourne named Agency of the Year; Colenso BBDO Auckland’s ‘Brewtroleum’ takes out Grand Effie

Clemenger BBDO, Melbourne was crowned Agency of the Year at the annual APAC Effie Awards held last night in Singapore, on the back of multi awarded work for TAC ‘Meet Graham’, Bonds ‘The Boys’, Snickers ‘Hungerithm‘ and NAB ‘Mini Legends‘.

Clemenger BBDO scored four of the 15 Gold Effies awarded on the night, plus two Silvers and five Bronze. 

However, the Grand Effie eluded them, awarded to sister shop Colenso BBDO, Auckland for its DB Breweries ‘Brewtroleum‘ campaign. The campaign also won three Gold Effies and a Silver.

Both offices contributed considerably to BBDO being named Network of the Year. The network took out an amazing 14 out of the 15 Gold Effies awarded on the night. Colenso BBDO won six of the Golds, while Clemenger BBDO Melbourne won four and BBDO India, I&S BBDO Japan, BBDO and Proximity China and Clemenger BBDO Sydney won one.

The only non BBDO family Gold winner was Publicis Communications India.

DB Breweries was awarded the Brand of the Year title while Unilever took out Marketer of the Year.

Australia was the most awarded country by far, followed by India and New Zealand.

The Awards Gala, attended by some 200 industry professionals, presented a total 71 Effies – 1 Grand Effie, 15 Golds, 21 Silvers and 34 Bronzes.

Awards Chairman, Anthony Wong says, “At the Effies, we recognise in particular great ideas that work in tomorrow’s world. Work that has achieved exceptional results by having effective media strategies that augment the brilliant ideas. Work that leads the transformation of business and communication. Work that shines the light on the next chapter of how content and technology collide to make brands matter more than ever. With the bar raised higher year on year, it is a lot more competitive and harder to bring home an Effie now than before. The winners tonight showcase the best work to represent the whole of Asia Pacific. Congratulations to all the winners!”

Organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, APAC Effie Awards is recognised by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work. Held in conjunction with the 4th Awards was the inaugural APAC Effie Forum 2017, a collaboration with the Singapore Advertisers Association.

The full list of winners can be viewed on the APAC Effie website.