AIG Asia Pacific Insurance launches its AIG on the go driving app via Mill Stirling Singapore

AIG.jpgAIG Asia Pacific Insurance has launched AIG On the Go, a new intelligent driving mobile application. AIG On the Go scores a driver's performance every time they get behind the wheel, using telematics to measure driving performance against a range of factors including acceleration, braking, cornering and speed. Safe drivers with high scores will be rewarded with discounts of up to 15 per cent off their annual AIG Singapore car insurance premiums.
AIG2.jpg AIG On the Go has been brought to life for Singaporeans through the integrated communications platform of the 'Everyone can be a safer driver' campaign. Singaporeans can now learn about the AIG On the Go app and how it can help everyone be a safer driver through a wide array of creative executions across print, radio, out-of-home and digital.

Daniel Wee, founder of Mill Stirling commented, "We are honoured to be able to work alongside AIG for the launch of AIG On the Go. This brief not only allowed us to communicate key messages but also influence and bring about a positive change in the driving behaviour of Singaporeans on the roads."

AIG On the Go is available for download on Apple's App Store and Google's Play Store. Racking up points on a digital scoreboard, drivers will be able to benchmark their driving skills against other drivers. AIG has also factored in incentives for all drivers, with unique in-app challenges where app users can pit themselves against one another for a chance to win up to S$10,000 worth of prizes.

AIG Singapore's Head of Auto Insurance, Manik Bucha shared, "We have seen Mill Stirling's work and like how they have managed to pair creativity with a well thought-out strategy in their communication work. We are excited to work with them on this launch and hope that with the increased downloads and usage of AIG On the Go, Singaporeans will feel more empowered to become better and safer drivers."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.