2017 HK4As Effie Awards announces new categories and judging panel plus call for entries

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Sylvia Lee.jpgRecognized by advertising agencies, marketers and brand owners to be the international effectiveness awards, the 14th Effie Hong Kong Awards is being organized by the HK4As (Association of Accredited Advertising Agencies of Hong Kong to honor campaigns for best marketing communications strategies.

Into this 14th year of the HK Effie, a new Product & Service Category and 5 new Industry and Specialty Categories are introduced –  Retail, Branded Content, Single Impact Engagement, Seasonal, Business-to-Business and Engaged Community,  to keep the awards relevant to the development of the local marketing communication landscape.

This year, a cross-sectional representatives from the industry, ranging from creative, digital, research, media, and marketing sectors, will join the 2017 HK Effie judging panel.  They are :

Sylvia Lee, Head of Central Marketing, Hang Lung Properties (Jury Chairman) – pictured above

Cindy Yan Chan, Chief Strategy Officer, Focus Media Group

Rita Chan, Head of Media, Asia, GfK

Lyndon Hale, Executive Creative Director, APAC, DigitasLBi

Jennifer Lam, Head of Marketing and Communications, Hongkong Land Limited

Nick Lim, Film Director, Hellonick

Connie Lo, Executive Creative Director/One of the Founders, Partners Ltd.

Scott McBride, Chief Digital Officer, APAC, IPG Mediabrands

Judy Sun, Executive Manager, Branding & Programme Services, The Hong Kong Jockey Club

Karen Tam, Assistant General Manager, Promotions and Marketing, Harbour City Estates Limited

William Tsing, Marketing Director, Birdland (Hong Kong) Limited, KFC Hong Kong

Peter Vogel, CEO, MEC Asia Pacific

Ivan Wong, Managing Director, UA Cinema Circuit Limited

Michael Woo, General Manager – Distribution & Marketing – Jaguar Land Rover Hong Kong (British Motors Limited)

 

Finalists will be known on 26 May at HK4As website, and Winners will be awarded at a luncheon presentation on 16 June.