2017 HK4As Effie Awards announces new categories and judging panel plus call for entries
Recognized by advertising agencies, marketers and brand owners to be the international effectiveness awards, the 14th Effie Hong Kong Awards is being organized by the HK4As (Association of Accredited Advertising Agencies of Hong Kong to honor campaigns for best marketing communications strategies.
Into this 14th year of the HK Effie, a new Product & Service Category and 5 new Industry and Specialty Categories are introduced – Retail, Branded Content, Single Impact Engagement, Seasonal, Business-to-Business and Engaged Community, to keep the awards relevant to the development of the local marketing communication landscape.
This year, a cross-sectional representatives from the industry, ranging from creative, digital, research, media, and marketing sectors, will join the 2017 HK Effie judging panel. They are :
Sylvia Lee, Head of Central Marketing, Hang Lung Properties (Jury Chairman) – pictured above
Cindy Yan Chan, Chief Strategy Officer, Focus Media Group
Rita Chan, Head of Media, Asia, GfK
Lyndon Hale, Executive Creative Director, APAC, DigitasLBi
Jennifer Lam, Head of Marketing and Communications, Hongkong Land Limited
Nick Lim, Film Director, Hellonick
Connie Lo, Executive Creative Director/One of the Founders, Partners Ltd.
Scott McBride, Chief Digital Officer, APAC, IPG Mediabrands
Judy Sun, Executive Manager, Branding & Programme Services, The Hong Kong Jockey Club
Karen Tam, Assistant General Manager, Promotions and Marketing, Harbour City Estates Limited
William Tsing, Marketing Director, Birdland (Hong Kong) Limited, KFC Hong Kong
Peter Vogel, CEO, MEC Asia Pacific
Ivan Wong, Managing Director, UA Cinema Circuit Limited
Michael Woo, General Manager – Distribution & Marketing – Jaguar Land Rover Hong Kong (British Motors Limited)
Finalists will be known on 26 May at HK4As website, and Winners will be awarded at a luncheon presentation on 16 June.