April 2017 Archives

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Maurice-Levy-Publicis.jpgThe Cannes Lions International Festival of Creativity has invited Publicis Groupe Chairman and CEO Maurice Levy to become its first Honorary Chairman of the Cannes Lions School, the collective name of the Festival's extensive onsite learning and development programmes.

Cannes Lions has been training the industry since 1995, evolving from a one-off Young Lions Competition, to today offering varied learning opportunities and competitions. Catering to multiple disciplines and career stages, the programmes run exclusively during the Festival week each June. In his role as Honorary Chairman, Mr Levy will help the Festival focus on talent, developing its existing programme and exploring new opportunities at the Festival and throughout the year.

Cannes Contenders: J. Walter Thompson Manila

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Clean Start.jpgListerine: Clean Start
J. Walter Thompson Manila

The level of vitriol around last year's Philippine election inspired this on-going social media campaign, which urges people to rinse away their hateful words. Using lively illustrations of open mouths - crammed full of words - superimposed on smartphones, desktops and laptops, each message ends with: "Time for a Clean Start."
It's a reminder to let bygones be bygones, and look ahead. Bit by bit, the campaign is chipping away at hateful complaints on social media. Listerine continues to create mouth illustrations for myriad events - from International Women's Day to Christmas and Chinese New Year ("Time to bring back the good fortune, time for a clean start.") After all, a clean start can be good for any occasion.

Cannes Contender: Taproot Dentsu Gurgaon

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Lifesaving Wallpaper.jpgAirtel Lifesaving Wallpapers
Taproot Dentsu Gurgaon

In an accident its difficult to inform a victim's friends of family as the pass code on their phone becomes a big hurdle. Airtel found a simple way to overcome this challenge with The Lifesaving Wallpaper. A mobile wallpaper that shows emergency details on phone screens even when its locked.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year's festival. Include a link to the case study/TVC or supply jpegs if it is print.

Nicole Sue Tan and Cassie Ng.jpgY&R Malaysia's Art Director Nicole Sue Tan and Digital Art Director Cassie Ng were together crowned 2017's Young Kancils, Malaysia's top honour for young creatives, at the recent Kancil Awards. This marks the first time in the competition's history that a team from Y&R has clinched the award.

For this year's Young Kancils competition, teams from several of Malaysia's top creative agencies had just 24 hours to develop a Hari Raya social media campaign for Prudential BSN Takaful's Syariah-compliant PruBSN Warisan plan, which allows policyholders to leave a legacy in the form of hibah (gift) should the worst happen. As their prize for emerging as the top young creative team, Tan (pictured left) and Ng (right) will go on to represent Malaysia in AdFest 2018's Young Lotus competition.
Leo Burnett KL_Kancil.jpgLeo Burnett Malaysia nabbed the coveted "Agency of The Year" title at the 2017 Kancil Awards, held at the Majestic Hotel in Kuala Lumpur last Friday.

Leo Burnett dominated the award show with a total of 51 accolades including 1 Gold (Lazada "Blast Off"), 15 Silver and 35 Bronze awards.

Speaking about Leo Burnett's strong performance Tan Kien Eng, Chief Executive Officer, Publicis One Malaysia said: "What I have been most proud of is the fact that the winning campaigns were created for some of our largest clients at Leo Burnett. At Leo Burnett and across Publicis One, we are committed to use creativity to deliver future-facing, effective solutions for our clients' communications needs. On the back of the more stringent judging process at the revamped 2017 Kancil Awards, we are especially honoured by this recognition."
Mark Goh copy.jpgOMD Hong Kong has appointed two leaders in the areas of content and data to propel the agency's and its clients' future forward growth strategy.
Mark Goh, previously the Creative Innovation Director for OMD China, has been transferred to OMD Hong Kong to take up the role of Senior Content Innovation Director while Quentin Chow has been appointed to lead the agency's data solutions as Data Marketing Director. In his new role, Goh (pictured left) will help clients evaluate, create and strategize brand's content in sync with being 'media fit' while Chow will lead the agency's data marketing efforts powered by technology, tools, and data strategy to drive innovation and effectiveness.
With over 19 years of work experience in Singapore, Vietnam and China, Goh joined OMD China as their Creative Innovation Director in 2014 and has been instrumental in setting up the creative innovation team to provide holistic and awards winning solutions to OMD China's clients. Chow comes from a multimedia & entertainment technology background and has over 15 years of experience in the digital space in a variety of roles and functions from TFI Digital Media Limited, Next Digital Limited, Sizmek, TVB.com and Yahoo! Hong Kong Limited.

Cannes Contenders: Host, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2017-04-18 at 11.40.16 am.jpgAir New Zealand: Summer Wonderland
Host, Sydney

Christmas is a Northern Hemisphere-dominated event, synonymous with frosty snowmen and frightful weather. Problem is, for the Southern Hemisphere, those things don't represent Christmas at all. Down here, Christmas is in the middle of summer, not winter. But our warm and sunny festive identity is never represented. At a time of year where bigger brands with bigger budgets were perpetuating Christmas cliches, Air New Zealand wanted to build brand fame and foster pride amongst Kiwis, both at home and abroad. So we set out to give New Zealand a special gift - a chance to break with Northern traditions and embrace their very own Christmas identity - and put Air New Zealand at the heart of the holiday season in the process.
Sarah Hargreaves.jpgOMD International has appointed Sarah Hargreaves as Managing Partner. In this role, Hargreaves is leading the OMD International team which manages OMD's key global and regional client relationships.

An accomplished, international media and marketing communications professional with 20 years of experience, Hargreaves (pictured left) joins OMD International from Mindshare Singapore, where she was Managing Partner, Client Leadership, leading brand and performance marketing for multiple accounts including IBM, American Express and InterContinental Hotels Group. Prior to this, Hargreaves worked at UM, starting as a Media Manager at Universal McCann before rising to the ranks of Regional Managing Partner in the same agency.

Commenting on the appointment, Ranga Somanathan, CEO Omnicom Media Group, Singapore & Malaysia said, "Sarah is a fantastic addition to the OMD International team and brings with her a perfect mix of media knowledge across all platforms and expertise. Sarah's vast expertise in handling international accounts will enhance OMD International's service offering and add further momentum to this unit. I am delighted to welcome her on board."
Christina Lim sml.jpgDentsu Singapore has appointed Christina Lim as Managing Director effective 15 May. Rosalynn Tay, who has been double-hatting as the CEO of Dentsu Aegis Network Singapore and Dentsu Singapore since her appointment in 2015, will focus on continuing the strong growth momentum of Dentsu Aegis Network Singapore and its 10 network brands.

A seasoned practitioner and visionary of branding and marketing, Lim (pictured) brings with her close to 30 years of experience, where she joins the business from leading Singaporean retailer, NTUC FairPrice. In her 10 years as Director of Brand & Marketing, Lim transformed the homegrown grocery retailer into a progressive and innovative brand in its field; her works which often have a technological focus, are consistently lauded as game changers and have been recognized through many marketing industry awards. She was instrumental for building and strengthening the NTUC FairPrice brand to what it is today - a much loved icon with a strong affinity across the populations. This is evident in the recognition of the retailer in the Influential Brand Awards as well as the Campaign Asia Top 1,000 brands award.
8a0f1c0e3be6272f58fdabf1_560x372 (1).jpgIn addition to the 80 invites to Creative LIAisons that are fully funded by London International Awards a limited number of tickets have been made available for purchase.

Tickets are available to young creatives between the ages of 21 and 30 years of age on a first-come, first-served basis. The program will include three days of seminars, the extraordinary opportunity to observe a jury during statue discussions and an exclusive invite to a party featuring dinner and drinks with the LIA jury and speakers. Creative LIAisons, which is running for the sixth consecutive year, will be held at Encore, Las Vegas from 4th October through 7th October 2017.
Anne Ridwan.jpgFormer Publicis One Indonesia Chief Executive Officer Anne Ridwan is to join Ogilvy & Mather Indonesia as its new CEO, effective June 2017.
Ridwan (left) was named "1 of 20 Women to Watch in 2015" by Campaign Asia - the only Indonesian on the list of 20. She was also named as "2017 Indonesia's 1 of 100 Business Woman of the Year" by SWA magazine - a leading business magazine in the country.
Ridwan's departure from Publicis was announced earlier this week. In her role she will be working closely with Ogilvy Indonesia's executive committee to further accelerate the agency's growth. In particular, she will be leading the continued development of Ogilvy Indonesia's services and capabilities for a host of international and Indonesian clients. This already includes various social media, digital content, performance marketing, influence and production services, plus key creative and strategic brand development services.

Jonathan Kneebone's D&AD Wrap-up

Clemenger BBDO Melbourne were named the most awarded advertising agency of 2017, winning a Black Pencil for their 'Meet Graham' campaign (1).jpgJonathan Kneebone, director of The Glue Society, is representing Australia on the D&AD Outdoor jury, currently convened in London. Here is his wrap-up report, exclusive to Campaign Brief

Judging Creativity.

Is it as pointless as farting in a colander?

Does it have the smell of the absurdist behaviour that Martin Mull is said to have identified with his phrase...'writing about art is like dancing about architecture'.

Can anyone really say with any confidence that one idea is better than another? And what kind of confidence does it say you're that person?
5010061442510112 (1).jpgjessica_williams (1).jpgThe One Club for Creativity, the non-profit organization that produces The One Show and ADC Annual Awards, today announced the schedule for Creative Week (www.oneshow.org), a weeklong festival (May 8-12) showcasing the best creative minds in advertising and design. TOCC also revealed that Daveed Diggs of Hamilton (left) and Jessica Williams of The Daily Show (right) will host The One Show on Wednesday and Friday, respectively. Creative Week partners include Pandora, Pinterest and Shutterstock.
UnusualFootballField.jpgThe 55th D&AD Professional Awards ceremony has just wrapped up in London, revealing that Asia picked up a total of 5 Yellow Pencils, 17 Graphite Pencils and 67 Wood Pencils.

Asia's best performers were CJ Worx Thailand and Dentsu Tokyo who both were awarded two prestigious Yellow Pencils. BBDO India also scored a Yellow Pencil.

CJ Worx's "The Unusual Football Field" for AP Thailand scored both of their Yellow Pencils - one in the Brand Experience category and their second in Use of Outdoor. Dentsu Tokyo's two Yellow Pencils are in Graphic Design for Panasonic "Life is Electric" and Graphic Design for the Honda "Great Journey" book design. BBDO India scored Yellow for their already highly awarded #DadsShareTheLoad campaign for P&G.
ansible.pngIPG Mediabrands has launched mTraction TV Sync, a collaboration between Affle and the newly launched full-service mobile marketing and technology agency IPG Mediabrands Ansible in Indonesia.
With this launch, mTraction, the Mobile Audience Intelligence and Analytics platform, has touched a new milestone in cross screen marketing. mTraction TV Sync is used to track real-time TV commercials and sync digital advertising plans to it, helping brands to deliver impactful cross-screen communication plans over a unified platform. IPG Mediabrands and Affle will be expanding this proposition and partnership across the APAC region.

Mirum boosts data and tech teams in Hong Kong

SamsonPoon +Derek Lo.jpgMirum Hong Kong has strengthened its technical and data offerings with the additions of Derek Lo (pictured right) as Technical Lead and Samson Poon (pictured left) as Data Analyst.

Lo is a proven e-commerce expert who joins Mirum after spending five years with Desato Asia Limited as their Manager of Technology. Having previously worked with clients such as American Medical Association, Harman and Lane Crawford, Lo will provide additional technological expertise and guidance to Mirum's 40-strong technical team.

Steve Back's D&AD Wrap-up

BACK-wrapup1.jpgSteve Back, a former chief creative officer at Ogilvy Singapore, now director at Sydney-based Brilliant Films, is in London judging the Integrated and Collaboration category at D&AD. Here is his Wrap-up report, exclusive to Campaign Brief
All things Yellow...

I think we forget sometimes how much the creative process and its outcomes are such a fragile thing. It's so important that we celebrate and reward those who protect and nurture it. I think of all the shows D&AD is the true champion of this. I think D&AD celebrates that fragility in all its glory.

It's our last day and there's a real buzz in the air as we make our way over to The Truman Brewery this morning; we judge the yellows today. There's a bold call that we'll get done by lunch but it ends up taking all day. It's a short list of work that's managed to keep us all excited throughout the process and warrant discussion and consideration.

Cannes Contenders: Hakuhodo Indonesia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Hakuhodo Indonesia

We collected trash from the rivers, shot and turned them into eye-catching photographs. We then flooded thousands "Pintrash" photos on Pinterest, exactly how people did to our rivers. When users click on the images, a message leads them to Pintrash, a site where we expose where these trash came from. We urge users to register as a volunteer in our river cleaning projects. For each completed registration, a trash photo will disappear from the site, just like cleaning up the rivers. The more volunteers we got, the more trash will be removed.
ANTI ABUSE 2.jpgThailand statistics shows women as victims of domestic violence increases up to 3 persons per hour. One of the causes is from people in society that are careless about unusual circumstances around them. Foundation For Women would like to urge people to observe and report domestic violence. It this activity Dentsu One Bangkok invites people to participate in the game, but this time the participants will get something more than a prize.

Heist.jpgMullenLowe Singapore has unveiled a fresh campaign for streaming-video-on-demand service Catchplay on Demand. Designed to promote Catchplay as a home of quality blockbuster movies, the campaign brings the immersive magic of movies to life with the tagline, 'Love Movies, Live Movies'.


Helpmet 1.jpgThe winners of the global WARC Innovation Awards, recognising innovative thinking that delivers tangible results, have been revealed with BBDO Bangkok's "Helpmet" for Thai Health Promotion Foundation winning a Silver award for their injury detecting helmet.

Saatchi & Saatchi Australia took top honours by winning both the Grand Prix and the Product Innovation Special Award for Toyota LandCruiser. McCann Melbourne was also awarded Gold and a Special Award for Non-for-Profit for Vision Australia 'Free Puppies Forever'.

Saatchi & Saatchi's 'LandCruiser Emergency Network' campaign for car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.
Kate Bayona-Garcia.jpgPublicis One Vietnam has promoted Kate Bayona-Garcia, currently Head of Digital & Innovations, to General Manager of Leo Burnett Vietnam.
This appointment follows the launch of Publicis One in Vietnam last year which saw Lukasz Roszczyc, previously Managing Director, Leo Burnett Vietnam, appointed to CEO as part of the Publicis One Vietnam's country board. The board is headed by Chairwoman, Hoang Thi Mai Huong and also includes Francois Goddet as Chief Integration Officer and Hoang Dao Hiep as Advisor for Growth.
In her new role, Bayona-Garcia (pictured left) will continue to develop the growing Leo Burnett operation in Ho Chi Minh City. "Over the past five years, Kate has been a strong contributor to the remarkable growth of the agency and the advancement of its capabilities. As one of the top leaders in Vietnam's communications industry, Bayona-Garcia brings more than 12 years of international leadership to the role. I'm confident in her ability to foster further integration and collaboration of Leo Burnett with the greater Publicis One Vietnam team,' said Roszczyc.
CHEERS.jpgIn collaboration with Disney, Cheers has commissioned a series of 4 campaign videos for the launch of its Star Wars Rollinz figures promotion. The videos were produced by K3 Communications Singapore together with videographer Gan.

The first 3 videos were done in teaser style to draw interest to the promotion. Drawing on widely recognised Star Wars movie cues, the videos follow the humorous encounters of 2 Star Wars fans while in the Cheers stores. The video campaign has garnered over 80 thousand views so far.

Nycil.jpgNycil, one of the most trusted powder brands and leader in the prickly heat and cooling powders (PHC) category in India from the Kraft Heinz Company is back with a new campaign this year establishing its new proposition. Focusing on 5 summer problems of the skin such as sweat, body odor, rashes, itching and prickly heat, the brand advocates enjoying summers without any tension, with the protection of Nycil. With a heritage of more than 50 years, Nycil is popularly known for its anti-bacterial properties and its efficacy in curing and preventing prickly heat problems.

Belo iBambooi 2.jpgDentsu Jayme Syfu Philippines' print campaign dramatizes the long-lasting freshness of Belo Men deodorant.

Credits - Chief Creative Officer: Merlee Jayme. Executive Creative Director: Jerry Hizon. Art Director: Cesca Veneracion. Copywriter: Nikko Borromeo. Creative Director/Art Director: Miko Quiogue. Group Account Director: Lieza Punsalan. General Manager: Ronald Barreiro.
Anti hair fall shampoo.jpgThe Himalaya Drug Company and Soho Square Bangalore recently launched a new TVC for their Anti-Hair fall shampoo that promises to be an ideal solution for hair fall.

Women sometime, even after trying all sorts of home remedies and expensive treatments, are unable a find a right solution to their hair fall problem. They are confused about which product would work best on their hair type and are unsure about trying out different products as they fear that this may aggravate their hair fall. Himalaya's latest TVC captures this realistic struggle that the protagonist goes through before finding an ideal solution in Himalaya Anti-Hair Fall Shampoo. Enriched with the goodness of Bhringaraj, a time-tested herb for hair, the shampoo helps her to solve her hair fall concerns and achieve healthy and nourished hair.

VIEW THE SPOT (in Hindi)
Divorce Lawyer.jpgTo promote Vistaprint's non-tearable visiting cards in a quirky way Madison BMB India showcased three situations where a visiting card could go through very hostile conditions.

Credits - Chief Creative Officer: Raj Nair. Creative Director/Copywriter: Rohan Joseph. Creative Director/Art Director: Vallabh Yeolekar. Illustrator: Sunil Garud.
Hero Shot Avatars.jpgThis year's D&AD Judging Week has come to a close and 733 entries have made the cut with the colour of the Pencils to be announced at tomorrow night's awards Cceremony in London.  A Wood Pencil is the old "In-Book" level, Graphite is the old "Silver Nomination" level; A Yellow Pencil is judged to be the best in the world and Black Pencils are vary rare - the ultimate creative accolade from D&AD, reserved for work that is ground-breaking in its field.

Japan leads Asia's performance so far this year with 29 Pencils. Singapore has 21, India 16, Thailand 12, China 8 and South Korea, Hong Kong and The Philippines with 2 each. Asia has a total of 92 entries that made it through to to be Pencil winners.

Nick Worthington's D&AD Diary # One

Nick-Worthington-dandad.jpegNick Worthington, creative chairman of Colenso BBDO Auckland, is at D&AD in London as President of the Creativity for Good category. Here is his first report, exclusive to Campaign Brief

The festival opens its doors to the public today and the Truman Brewery in Shoreditch has a wonderful creative vibe.
It's a warren of a building and it's easy to get lost amongst the floors of post-industrial white paint and pillars.

Steve Back's D&AD Diary # One

BACK-judging1.jpgSteve Back, a former chief creative officer at Ogilvy Singapore, now director at Sydney-based Brilliant Films, is in London judging the Integrated and Collaboration category at D&AD. Here is his first report, exclusive to Campaign Brief
The exceptional to the sublime.

Is the idea original and inspiring? Is it exceptionally well executed? Is it relevant to its context?

The three things we're asked to consider when looking at the work to judge. Pretty simple really and it's the thing I love the most about D&AD; creativity at it's purest. I'd been looking forward to this exercise for a while. The total immersion into creativity for two days had gotten me a bit excited and for those of you who know me, I don't get excited about much.
Malcom Poynton_600x800.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Malcolm Poynton, global chief creative officer, Cheil Worldwide, based in London.

As the industry proudly displays it's peacock feathers in the hopes that jurors, clients and colleagues in Cannes will take note, the rest of the world continues with everyday life. So let's take a look at what ads everyday brands have running, well, every day.

Winner: McDonald's 'That place' - the $1 Coke deal is a brief McDonalds agencies the world over have done countless times. In other words, an everyday brand with and everyday brief. Nothing special there. Only this time, pitch-winning DDB off-shoot 'We Are Unlimited' have done it different. They've done it in a way that gets who they're talking to. READ MORE...
Brian Capel.jpgPublicis One has appointed Brian Capel as the new Chief Executive Officer in Indonesia. He will be taking over the reins from Anne Ridwan, who is leaving the company to pursue other opportunities, effective June 1st.

The appointment will see Capel (left) lead Publicis One in a dual capacity as CEO as well as his current role as Chief Creative Officer.
Capel has 26 years of experience in the communications industry working in leading creative agency networks including Ogilvy, Leo Burnett and DMB&B across Malaysia and Indonesia. An established, award winning creative leader, Capel's body of work spans global and local brands including McDonald's, Friesland Campina, Telkomsel, Indofood, Philip Morris International, Malaysia Airline, Nestle, Samsung, L'Oreal, CIMB Bank and Pizza Hut. In addition to that, Capel has also been a member of the executive committee (EXCO) leadership team of Leo Burnett and later, Publicis One Indonesia.
Share the Load.jpgGravity Cat.jpgBBDO India has won the prestigious Bravery Award at this years ANDY Awards. They collected the accolade for P&G India's "Dads #ShareTheLoad" campaign.

The Advertising Club of New York's 2017 International ANDY Awards announced this year's winners overnight. The Bravery Award is annually awarded to a marketer for supporting innovative and courageous work.

Other regional highlights at the ANDYs included Hakuhodo Tokyo's "Gravity Cat"  winning 2 Golds and FP7/CAI's "The Line Up Song" also winning Gold.

McCann Worldgroup swept this year's show, being named Agency Network of the Year with a total of 23 awards, and McCann New York being named Agency of the Year with nine ANDYs and the Best in Show GRANDY Award for "The Field Trip to Mars."
Phil Ranta Headshot(1) (1).jpgLIA has revealed a new category in the 2017 competition, 'Social Influencer' chaired by Phil Ranta, chief creative officer, Studio71, a leading media company focused on digital talent.

TV, Print and Radio are no longer the only platforms for advertising; it has gone beyond Ambient or Digital, it has gone viral via social media. Facebook, Instagram, YouTube and Twitter have become the platforms for brands, agencies and marketers.  The hours spent in front of the TV or reading the newspaper or magazines; are now hours spent in front of a computer, a tablet or a phone. There is a new generation of artists emerging from these platforms.  Ones who own there audience, analyze data and creates content that reaches all kinds of demographics around the world......the Social Influencer.
Screen Shot 2017-04-26 at 9.59.36 am.jpgSingapore Airlines and Singapore Tourism Board have unveiled a new campaign to promote the "Singapore Stopover Holiday" package, the first campaign from Australian agency United Yeah.

The new interactive online game, which highlights some of the great value offerings contained in the Singapore Stopover Holiday package, can be found at www.singaporestopoverholiday.com.

Jonathan Kneebone's D&AD Diary # Two

KNEEBONE-IMG_0968.jpgJonathan Kneebone, director of The Glue Society, is in London judging the Outdoor category at D&AD. Here is his second report, exclusive to Campaign Brief


Yet another modern disease. One's that every bit as infectious as over-entering (see previous diary), but this one is additionally capable of causing the uncontrollable onset of tiredness and yawning.

Yes, case studies are the new mood films. And they can be just as dangerous in the wrong hands - as they can feel oddly impressive, even if the idea is anything but.
Petronas_1.jpgDirectors Think Tank director Sling Ng has just completed the latest Petronas F1 'Back to Start' spot for McCann Erickson Malaysia, in what is seen as a bold and unconventional direction for the client. The spot launched last week.

The idea behind the film is about ordinary people with extraordinary dreams. They work hard to rise and meet challenges. Petronas are inspired by these people and created the best fuels and lubricants to not just excel in the F1 sports but to keep everyone moving forward. The story is told in a reverse way, following the career path of an architect.

Roads that honk_1.jpgHP Lubricants and Leo Burnett India have recently implemented a new innovation: the world's first anti-collision vehicle management system. Created by Leo Burnett India #RoadsThatHonk is aimed at safer highways across Indian roads.
The project was launched on NH1 in North India, along the Jammu-Srinagar Highway. The road is notorious for hairpin bends that makes it one of the most dangerous highways in the world (source: National Geographic). #RoadsThatHonk is named for the installed SmartLife poles that use radar technology across dangerous bends, alerting speeding drivers to avoid collisions. The poles are installed at key intersections, and use an advanced networked device to combine wireless technology, radar systems, and an anti-collision warning system, all powered by solar PV modules. 

Geometry Malaysia.jpgGeometry Global Malaysia has picked up the public relations and digital assignments for the large Malaysian Telco, Digi. 

Digi (Digi Telecommunications Sdn Bhd) is a mobile connectivity and internet services provider with 12.3 million Malaysian customers. As Digi transforms from a telco into a digital company, Geometry Global Malaysia will be responsible for helping shape Digi's communication, public reputation and perception management, as well as providing end-to-end digital marketing solutions and driving strategic thinking in the digital space for the brand.
Finding Home 1.jpgGrey Malaysia in partnership with UNHCR, the UN Refugee Agency, has launched "Finding Home" - smartphone application that allows users to experience a refugee's journey of survival through an interactive experience.

The application aims to increase awareness and empathy among the public on the refugee issue, through the story of a Rohingya refugee child as she is forced to flee her homeland.

"Finding Home" follows the life of a fictional 16 year-old Rohingya girl, Kathijah, and her struggle to survive as a refugee in exile in a new and foreign country.

When launched, the application effectively 'takes over' a user's phone, and recreates the OS of a smartphone belonging to Kathijah.

Users will find themselves immersed in the real time experience of being a refugee, through the medium of text messages, video calls, and picture gallery. 

Kancils_DTT.jpgLeading Malaysian Production company Directors Think Tank followed up their recent highly awarded time at AdFest with some good wins at Friday night's Kancil Awards.

Think Tank grabbed a total of 4 craft awards for work that they entered and commercial that they produced but were entered by the agency also picked up 10 awards.

Their spot Allianz 'Sisters' (via Ogilvy Malaysia) won Bronze for Film direction, Cinematography and Art direction. While U-Mobile 'Video Head' (TBWA) won for Art direction. 
Diesel1.jpgDiesel recently launched a short film "The Walls", a part of its global campaign "Make Love Not Walls", in partnership with Geometry Global Japan. In this new spot, the agency adopted a Japanese interpretation to visualize "walls" that need to be torn down.  

The film starts with a bird's view over Tokyo at night. The Tokyo Tower in the centre completes the city's look - glamorous, refined and urbane. And three "Love Soldiers" appear, aimed at breaking down mental and physical walls.

GroupM Thailand wins 5 gongs at DAAT Awards

GroupM Thailand.jpgGroupM Thailand won five awards at the DAAT (Digital Agency Association Thailand) Awards held in Bangkok last week. DAAT recognises and awards best talents in the digital marketing communication arena. GroupM Thailand won in total of five awards namely; one gold, two silver, and two bronze in the following categories;

Agency Head of the Year
Gold - Siwat Chawareewong (CEO, GroupM Thailand)
Silver - Pathamawan Sathaporn (Managing Director, Mindshare Thailand)

Jonathan Kneebone's D&AD Diary - Day One

JKJUDGING DAD.jpgJonathan Kneebone, director of The Glue Society, is in London judging the Outdoor category at D&AD. Here is his Day One report, exclusive to Campaign Brief


It's a modern disease. It can certainly cause irritation (mostly amongst those on the receiving end). And is highly likely to have side effects which result in depression or at the very least disappointment (mostly in the case of the entrant).

The cure? Hard as it is to do, resist the temptation.

Cannes Contenders: BWM Dentsu Australia

How will the Asia Pacific region perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

TheTailorMadeStore (1).jpgChadstone: The Tailor Made Store
BWM Dentsu, Melbourne

As Australia's largest shopping centre, Chadstone is uniquely qualified to cater to the one thing which makes a person unique - taste. We designed, created and built The Tailor Made Store. An intelligent kinetic structure which adapted and transformed to suit each and every individual. Chadstone shoppers used a bespoke Instagram mechanic to queue for their tailor made experience. On entry, the store asked a series of questions, gathering information from each person. A unique algorithm interpreted the data. And a team of stylists transformed the store within minutes. Tailor made products, lighting, music and mood meant a truly unique retail experience every single time.
mcdonaldsrest.jpgAustralia: After 12 years Leo Burnett Sydney has lost its slice of the McDonald's Australian business, with the fast food giant consolidating its creative account with DDB Sydney.

Says Leo Burnett Sydney CEO Pete Bosilkovski: "We are very proud of the exceptional partnership we've had with McDonald's. Over many years we've produced some amazing work and business results. We respect McDonald's decision to consolidate based on efficiencies and productivity, and we wish them continued success."

When contacted by CB, DDB declined to comment.
AFAA Raymond So1.jpgThe Asian Federation of Advertising Associations (AFAA) has partnered with the Korea-based AD STARS Organising Committee to begin a collaborative effort where AFAA Members will play a greater role to promote the annual creative festival held in Busan, Korea.

This collaborative partnership is a new milestone that will acknowledge the potential of advertising while delivering on one of AFAA's primary objectives to bring a more meaningful contribution from advertising to both regional and national socio-economic development.

"We are very excited to work with AD STARS to provide a forum for our members around Asia to meet, discover new creative innovations, and honor creative excellence in the beautiful city of Busan," says Raymond So, AFAA Chairman (pictured).

So says, "Although the purpose of AD STARS is to encourage and celebrate creativity it is also important for us to work together to support all creative agencies to stay relevant to today's expectations."
plug in3.jpgCreative Technology Ltd. has launched a campaign, created by J. Walter Thompson Shanghai, that illustrates how the company's Aurvana headphones deliver an immersive listening experience, with audio quality so true that you'll feel like you are directly plugged in to a live performance.

The campaign, which consists of three executions, "Rock", "Rap" and "Reggae", is designed to increase awareness of the Aurvana range, and drive both trial and purchase. The campaign will run in print and on Singapore's MRT stations throughout April and May.
Thumbnail image for GRAHAM-1.jpgSnickers_Hungerithm_3 copy.jpgClemenger BBDO, Melbourne was crowned Agency of the Year at the annual APAC Effie Awards held last night in Singapore, on the back of multi awarded work for TAC 'Meet Graham', Bonds 'The Boys', Snickers 'Hungerithm' and NAB 'Mini Legends'.

Clemenger BBDO scored four of the 15 Gold Effies awarded on the night, plus two Silvers and five Bronze. 

However, the Grand Effie eluded them, awarded to sister shop Colenso BBDO, Auckland for its DB Breweries 'Brewtroleum' campaign. The campaign also won three Gold Effies and a Silver.

Both offices contributed considerably to BBDO being named Network of the Year. The network took out an amazing 14 out of the 15 Gold Effies awarded on the night. Colenso BBDO won six of the Golds, while Clemenger BBDO Melbourne won four and BBDO India, I&S BBDO Japan, BBDO and Proximity China and Clemenger BBDO Sydney won one.

Graham Drew: Postcard from Malaysia

Graham Drew.jpgGraham Drew (pictured) is Executive Creative Director at Grey Group Malaysia, here's his take on Henry VIII meeting Melania Trump.

Melania, meet Henry
Everyone knows Henry VIII, the epic king who ate, drank and bedded a swathe across Sixteenth century England.

He snubbed his nose at the Vatican and even changed the law so that he could marry again and again. What a swordsman. Glory at his stout and mighty frame in Holbein's world famous portrait. Legs spread wide and the shoulders of a quarterback, the pose of a warrior or a wrestler, cower in envy at the mighty codpiece.

TIM LINDLEY.jpgBBH Singapore has expanded its content offering with the appointment of Tim Lindley as Managing Partner, Black Sheep Studios. Lindley will lead the growth and development of Black Sheep Studios, expanding it from an already successful production company into a best in class content and entertainment business.

Lindley (pictured) joins from Red Bull, where he was most recently Head of Owned Media and Communications for Asia, and previously headed the Digital, Communications and Red Bull Media House teams in the United Kingdom.

Black Sheep Studios also further strengthens its production capabilities with the appointment of Jonathan Gerard as Head of Production. Gerard is an experienced producer, bringing with him over 12 years of content production experience across the APAC region.
Lavang Khare.jpgGolinOpinion India has won the PR mandate for Magicbricks, India's No.1 property site. The agency was appointed after a multi-agency pitch.
The role of GolinOpinion will be to build a strategic framework for Magicbricks by establishing the brand's core values that define it across the country and strengthen the brand's positioning as a leader in the online real estate space.
Commenting on the appointment, Prasun Kumar, CMO, Magicbricks.com said, "The thinking and strategic framework recommended by Golinopinion team was well appreciated. The innovative ideas and a self-motivated team resonates with our ideology and we are assured that this partnership will bear fruits for us."
Commenting on the win, Lavang Khare, Executive Vice President, GolinOpinion (pictured) said, "This is a start of a great association between Magicbricks and GolinOpinion. We have found a partner who believes in our ability to create insight-driven innovative campaigns which influence customer behavior and drive change. We look forward to delivering robust campaigns and as a team will Go All In to achieve path-breaking results that the brand aspires for."

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he is concerned why Hong Kong loves its celebrities...

Famous for being famous

I was in the car the other day approaching the toll booths for the cross-harbour tunnel, subconsciously taking in the outdoor visual pollution that masquerades as advertising, when a big handsome smiling face caught my eye. No I wasn't looking in the mirror, it was a strategically placed billboard signage for Caltex, right above where the cars approach the tunnel. It featured the celebrity (sort of) called Grant Imahara. And two things struck me. One being, hey that's clever, placing a Caltex ad right above where all of the drivers pass by. How relevant. The other was - who the hell is Grant Imahara? Is he a Lewis Hamilton's number one rival?
Mizone.jpgMizone's brand message has evolved from restoration to propulsion in its latest TV campaign from Y&R Shanghai, as the isotonic drink's iconic 'tilt-man' device is replaced by hundreds of flying college students.

Having communicated Mizone's everyday restorative qualities for a few years, the brand is looking to build a deeper bond with younger people, encouraging them to be proactive. As the TVC's young characters try to find excuses to procrastinate, they are propelled forward, quite literally, by a giant Mizone.

Swati Bhattacharya.jpgThe Clio Awards, esteemed international advertising, design and communications competition has today announced the jury line-up in advance of the 2017 Clio Awards.

Swati Bhattacharya, Chief Creative Officer at FCB Ulka (pictured) will chair the Print, Print Technique & Out of Home Jury.

Joining her on the jury from Asia are Nisa Mujjalintrakool, Executive Director Dentsu Thailand, Norman Tan, North Asia Chief Creative Officer & China at J. Walter Thompson Asia Pacific and Roy Wisnu, Chief Creative Officer for Mullen Lowe Indonesia.
Woohyun Nam.jpgDentsu Aegis Network Korea has appointed Woohyun Nam as CEO of Dentsu Aegis Network Korea, effective 1 May. Nam, Chief Strategy Officer of Dentsu Aegis Network Korea, will succeed Yoshihiro Nagai as he moves back to Dentsu Inc. in Japan after building a strong organizational foundation during his tenure.

Nam (pictured) first joined the network in 2006 as Communications Planning Director, Carat Korea, and in just under two years, was recognised as one of the rising leaders. He was subsequently promoted to General Manager and doubled the agency growth in terms of staff strength and billings. During his career journey within the company, Nam was appointed CEO of various network brands including Carat, Vizeum and Isobar. Under his stewardship, Carat Korea won Agency of the Year for five consecutive years and Carat Korea was ranked number one in R3 new business league in 2012, 2013 and 2015.

In his current role as Chief Strategy Officer, Nam evolves and guides the strategic direction of the network in the capabilities of digital, content and productivity. As the new CEO of Dentsu Aegis Network Korea, Nam will be responsible for fostering the culture of collaboration and reinventing the way we work in the era of today's fourth industrial revolution, leading a strong team of over 190 specialists in the country.
Tour de Hill - Munnar Mini Game.jpgSeeing is believing, they say. But a new mobile app is sure to make you fall in love with God's own country even before you set foot in Kerala. Department of Tourism, Government of Kerala has recently launched the exciting mobile app called 'Visit Kerala Adventure', conceptualised and executed by FCB Ulka.
With the help of this unique yet simple app, one can explore many hotspots of Kerala through fun and interactive games. From unveiling a 'Red God' in Kannur to being the 'Sea Tamer' of Kovalam, each game's activity revolves around the speciality of a specific destination. Players can also win discount vouchers by winning games, and these vouchers can be redeemed upon their arrival in Kerala. Besides exploring destinations, exclusive tour and offer packages from prominent tour operators and hoteliers of Kerala can also be found on this app.
"We get thousands of tourists every year. Although they have great experiences in our state, some of them do wish that they could have known about the major tourist attractions and places of accommodation beforehand and planned their holidays accordingly. This app just fits the bill. It converts trip planning from a chore to a fun experience" - said, Shri P. Bala Kiran IAS, Director, Kerala Tourism.
LIA CHINA.jpgThe London International Awards Chinese Creativity Show will launch this year. This is the first global awards show that integrates creativity conceived, written and produced solely in the Chinese language as part of its global awards program. While it carries with it the coveted London International Awards name, as well as the same LIA Statue curated in a red color for the Chinese language market, this show only accepts work in Chinese from anywhere in the world. The Grand LIA and 'Of The Year' statues are the same exclusive LIA Black Statues. Finalists will be awarded certificates.
Live There_9.pngAirbnb has launched its latest marketing campaign in India, Live There, designed to encourage people to change the way they experience the world around them. Coupled with the company's recent Trips launch in the country, Airbnb urges travelers to experience a different side of a city, immersing themselves in communities through the eyes of locals.

Nike_I Got Next_1sml.jpg2017 marks the 20th year of Nike Basketball in China. This March, Nike China launched a new basketball spot "I Got Next" with Wieden+Kennedy Shanghai, to celebrate the fearlessness of young basketball players and encourage more kids to step onto the court to be the next.

SoupDaren.jpgSoupDaren Cup Noodles have an authentic home prepared taste as shown in this new print campaign from Mcgarrybowen Shanghai.

Credits - Chief Creative Officer: Jeffry Gamble. Group Creative Director: Danny Li. Copywriters: Sihan Jin, Sirene Zhou, Evan Zhao. Art Directors: Bingo Xu, Lucky Guo, Adam Yang, Roc Huang. Designer: Huangzong Duan. Photographer: Illusion Bangkok. Illustrator: Illusion Bangkok.
toby.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Toby Talbot, newly appointed CCO of Saatchi & Saatchi New Zealand.

As I pen this, it's nearly midnight on Tuesday 18th April in New Zealand (we're from the future, don't you know) and so therefore the absolute deadline of deadlines for the award show of award shows for us is only 48 hours away. Consequently, I'm eyeing this week's pick very much with Cannes in mind. Just as I suspect some of this work was written, produced and bought (in that order) with Cannes in mind. Yes, all condom, dog adoption, adult shop ad makers. I'm talking to you.

Let's start with Best TV. Winner: A real contender for metal in Film A16 will be Spectrum. Great insight and wonderfully produced by the incomparable David Shane. Speaking of which, this should clean up in Film Craft. My picks would be A01 Direction and A02 Script. What the heck, stick it in A03 Casting too, why don't you; the Grim Reaper is a crack up. David, if you're reading this, love to work with you again. There's no category for sycophancy unfortunately - I checked. READ MORE...
Upasana Dua.jpgY&R Group Indonesia has appointed Upasana Dua as Head of Planning, and announces the upcoming launch of 2017 BrandAssetValuator proprietary data for Indonesia.

A brand strategy specialist with some 16 years' experience across categories, Dua (pictured left) has headed up planning at both country and regional levels on iconic brands including Oreo, Horlicks, Kraft and NIVEA. Her extensive FMCG experience has revolved around the need to constantly reinvent and strengthen brand message.

Dua said, "It's an exciting time to be joining Y&R Indonesia, following the agency's considerable new business wins at the end of last year and ahead of the launch of BAV. With people creating their own identities and consumption patterns no longer defined by traditional demographic segmentation, brand marketers need strategic planning and insights now more than ever."
Matt Springate Image.jpgTBWA\Sydney has appointed Matt Springate as its new chief strategy officer. Springate is currently the managing planning partner at Grey London, and will join TBWA Sydney at the beginning of July.
Springate will partner Andy DiLallo, Nitsa Lotus and Paul Bradbury in the day-to-day running of the Sydney office across clients including Foxtel, David Jones, Virgin Mobile, ANZ, Airbnb, MasterCard, Tourism New Zealand, Gatorade, and apple.
Springate has a very strong reputation for developing culture-leading thinking that inspires effective creative work. He has worked in lead strategic roles in the most respected creative agencies in the UK and the US.
Bushfir Team.jpgFCB Ulka has launched their highly-hybridized service Bushfire, a one stop shop for start-ups in India.

With the emergence of start-ups, there cropped up the need of a specialized agency model to comply to their needs. Since these set- ups require select services, the need to break the conventional organization structures complimented with agility formed the premise of the prototype - Bushfire. epic shit. without bullshit.
Richard Bradley.jpgProject Worldwide, the independent, employee-owned agency network based in Detroit, MI, has appointed Richard Bradley as its first-ever APAC chief creative officer.

Bradley joins Project from Jack Morton Worldwide, where he was ECD of Sydney and Singapore and a member of the agency's global creative council. With more than 20 years of experience spanning advertising, design, brand experience, and digital, Bradley brings a strong integrated perspective to his craft that will help drive cross-disciplinary collaboration across the network.

Originally from London, Bradley has worked across three continents, won multiple creative awards, and worked with some of the top agencies in the industry. Clients he has helped include Nike, Coca-Cola, Porsche, Mastercard, Unilever, Rolls-Royce, Ray-Ban, and Google.

"I joined Project to champion great work and further foster a spirit of collaboration, inclusion, and excellence across the network for our agency brand and our clients," said Bradley.
Inorbit.jpgIn India, millions of women run small businesses out of their homes. However, these businesses are usually written off as just cottage industries, with no real scope for growth.
So as one of India's largest mall brands, Inorbit Mall along with DDB Mudra West came together to change this. By inspiring and empowering these women to get their businesses rub shoulders with India's biggest brands.

_04Z0770[1] (1).jpgCB Exclusive - After a successful three years establishing Special Group in Australia, Matty Burton (left) and Dave Bowman (right) are set to take a role at Google, leading the Google Zoo operation throughout the Asia Pacific region. Burton and Bowman will remain vested in the Special Group business, maintaining a shareholding in the company.

Prior to Special Group the award-winning team spent the last five years with TBWA Sydney as ECDs. Before that Burton was CD at Saatchi & Saatchi Sydney while Burton was a CD at Droga5 Sydney. Prior to that the pair worked at Saatchi & Saatchi New Zealand before heading to Droga5 New York.

Says Lindsey Evans, CEO and founding partner, Special Group: "Matty and Dave joined Special Group Australia just six months after launch and in less than three years have helped build a truly modern culture with killer talent, an enviable group of client partners and an offering that has seen our business gain five Agency of the Year awards. We are obviously absolutely gutted to see them go but very happy that they remain vested in our future success as shareholders."
young-lions-health-award.jpgLions Health has launched the 2017 Young Lions Health Award in partnership with UNICEF and "la Caixa" Foundation.

Now in its third year, the competition challenges young creative communications professionals to present a core idea, including a launch event/activation, digital activation and video idea, aimed to be launched on World Pneumonia Day, 12 November.
Pitch.jpgAn aspiring French filmmaker sits down with Hollywood's top producers of big budget blockbusters to pitch his seemingly eccentric movie ideas. It doesn't go well. Unbeknownst to them, the scripts he describes have already been created and released to critical acclaim, even winning The Palme d'Or, the highest prize awarded at the Cannes Film

This is the crux of new short films released by Alliance Française de Singapour, part of the leading global network promoting French language and culture, in support of their efforts to promote French cinema to audiences in Singapore and around the world and grow its popularity.

James KL.jpgHakuhodo Singapore Creative Director, James Keng Lim, heads this year's Crowbar Awards to lend his stewardship in recognising emerging talents.

A multi-awarded communications leader, Lim's forte lies in creating authentic and transformative storytelling that connects brands with their audiences.

With 18 years of driving the communications agenda, his work is regularly recognised by highly respected advertising, marketing effectiveness and digital award shows such as D&AD, Cannes, One Show, EFFIES, APPIES, Mob-Ex, and Asia Interactive Awards. In addition, he has also been on the panel of judges for numerous industry award shows such as New York Advertising Festival, Creative Circle Awards, Crowbar Challenge, and Google Creative Awards.
Chee Guan Yue.jpgOgilvy China has appointed Chee Guan Yue, previously Chief Creative Officer of Dentsu Shanghai, as group executive creative director for Ogilvy Shanghai. Yue will directly report to Graham Fink, Chief Creative Officer, Ogilvy China.
Yue (pictured) will be partnering with the current ECDs, Thomas Zhu and Darren Crawforth, to share client responsibility in Shanghai. As Ogilvy China is moving towards an integrated structure, the joining of Yue will strengthen its creative firepower in Shanghai while putting more senior creative leadership on clients in need.
Penny Chow sml.jpgIPG Mediabrands has announced the launch of specialist social media agency Mediabrands Society in Hong Kong. This move marks the growth and subsequent rebranding of their successful social media unit Rally Worldwide, into one of the largest full service social media agency teams in Hong Kong employing 25 dedicated specialists; a number which they expect to double within the next 12-18 months.
Judy-Cheong.jpgDigitasLBi Singapore has appointed Judy Cheong as Senior Account Director working predominantly on UOB.

Cheong's responsibilities will include the oversight and management of UOB Singapore as well as other key duties.

Prior to joining DigitasLBi, Cheong (pictured) worked four years at Ogilvy as Associate Digital & Social Strategy Director at Social@Ogilvy, Ogilvy & Mather Singapore, where she was responsible for leading social on 360 accounts such as the Ministry of Youth & Communications (MCCY), in Ogilvy Malaysia for MILO and Nescafé. Cheong also spearheaded operations and business growth for Nestlé Singapore, instrumental in winning and managing the Electrolux Regional social business based out of Singapore.

Final deadline for APAC Tambuli Awards today

Kentaro Kimura PHOTO.jpgThe Asia-Pacific Tambuli Awards will close entry submissions today, April 18, 2017. Additional fees apply for all late entries submitted between April 10 and April 18. Conference and Awards night will be held on June 6, 2017 in Manila. Entry forms may be downloaded here.

The APAC Tambuli Awards is the pioneer awards show globally on effective advertising for good. It honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase. The Creative Executive Jury will be led by Kentaro Kimura, Co-Chief Executive Officer and Executive Creative Director of Hakuhodo Kettle Tokyo, as Jury President (pictured).
RealRaskha.jpgSapientRazorfish India recently won an award for the Best construction online video at the 2017 Internet Advertising Competition Awards for their campaign for UltraTech Cement - #RealRaksha. Presented by The Web Marketing Association, the Awards were announced in March 29, 2017.
With the interpretation of 'Raksha' or protection becoming increasingly archaic, it was important to bring forth a perspective that was not thought of before.  The campaign communicated the concept in a unique way, drawing on UltraTech Cement's core belief that protection doesn't just involve strangers on the street, but begins at home. For the campaign, SapientRazorfish built on the narrative of protection with the theme of Raksha Bandhan as a platform.

TB.jpgIndia has been battling the air borne disease Tuberculosis for decades. The disease has been a taboo and paucity of open conversation and has led to high mortality and morbidity. 1 person dies every minute due to TB in India and the country has the highest global burden with every 1 in 4 TB patients being Indian. The government has made several attempts to create awareness about the symptoms, cure and eliminate the stigma around it. The two key issues faced are that a lot of people do not take the symptoms seriously or don't get early diagnosis for TB and once they avail the treatment, many patients drop out without completing the course. This results in drug resistant TB, which is complicated and often fatal.


J. Walter Thompson Pakistan wins Ufone account

Ufone.jpgJ. Walter Thompson Pakistan has won the Ufone creative and digital account after a competitive pitch.

Ufone, owned by Etisalat Group Company, is one of Pakistan's top mobile telecom providers, with a presence in all major cities in Pakistan and nationwide coverage.
Rabbit.jpgThere's always room for more. A pet adoption print message from McCann Worldgroup Mumbai for World For All Animal Care and Adoptions.

Credits - Art Director, Copywriter and Retoucher: Pranav Bhide. Photographer: Amol Jadhav. Finisher: Nitin Sawant, Nagesh Mithbawkar.
Himalaya.jpgThe Himalaya Drug Company, India's leading home grown Wellness brand, launched a new TVC for its flagship brand Himalaya Purifying Neem Facewash that promises to tackle a teenager's first pimple.

Based on the insight that when a young girl gets her first pimple and seeks a solution, her go-to person is always her elder sister. She trusts her and knows that she will have the right solution. The TVC captures this bond between two sisters and how an elder sister cares for the younger one when she gets her first pimple, by not preaching a solution but by playfully talking about her own experience.

Kentaro_Yang Yeo.jpgIn a major creative development Yang Yeo (right) and Kentaro Kimura (left) have been named APAC Co-Chief Creative Officers at Hakuhodo. 

Masayuki Mizushima, Hakuhodo Inc's President & CEO said the duo's talent, fame, diverse management experience and track records were part of the network's ambition and commitment to raise its creative firepower beyond the Japan market, where Hakuhodo is Japan's second largest operator.

"These two mega talents are fearless! Internally, they are better known as "The Creative Kaijus (monsters)!" laughs Masaru Kitakaze, Worldwide CCO and Senior Corporate Officer of Hakuhodo Inc. "Their bravery and audacity is exactly what I needed to break down barriers, explore uncharted territories, and innovate without the traditional baggage. Yang and Kentaro are the kind of "Kaijus" we want and need in Hakuhodo. Moreover, two brains are stronger than one, and this newly formed dual-leadership will provide our business partners the best of both worlds--delivering truly global creative standards and point-of-view, without losing our heritage and DNA.
GLR 01.jpgadidas Japan created The Green Light Run Tokyo in March 2017 to celebrate the opening of the Brand Core Store Harajuku - the brand's first store focusing specifically on city running. The Green Light Run offered an opportunity to complete a 42.195km route through the world's most populous city.

Tokyo has a staggering 15,772 signals - compared to NYC's 12,460 and London's 6,252 - making it near impossible to complete an uninterrupted urban run.

SK Biswas sml.jpgDentsu Aegis Network Indonesia has appointed SK Biswas, Chief Operating Officer of Dentsu Aegis Network Indonesia, to succeed industry veteran Harris Thajeb as CEO of Dentsu Aegis Network Indonesia. Harris Thajeb will move into the role of non-executive Chairman and continue to work closely with Biswas focusing on local stakeholder relationships.

Biswas (pictured), who was appointed Chief Operating Officer of Dentsu Aegis Network Indonesia in September 2016, has over 25 years' experience in the communications industry, more than half of which are in senior leadership positions in emerging markets, managing creative, media and digital agencies. He will report directly to Dick van Motman, CEO of Dentsu Aegis Network Southeast Asia.

"Whilst we were plotting acceleration of growth in Indonesia especially with the recent addition of Dwi Sapta group, both Pak Harris and I agreed that one of the key imperatives is to have this 900-strong team spearheaded by the next generation of leadership. We both identified Biswas as the perfect candidate for this task given his convergent experience, energy level and deep knowledge of the local market. I could not ask for a better transition and leadership evolution having the old and the new guards partner so maturely and closely," said Dick van Motman, CEO of Dentsu Aegis Network Southeast Asia.
Anselmo Ramos sml.jpgAd Stars has announced that Anselmo Ramos, Co-founder and Chief Creative Officer of DAVID Miami, will be an Executive Judge for Ad Stars 2017, which runs from 24th to 26th August in Busan, South Korea.

DAVID is a WPP hot shop born in the legacy of David Ogilvy, which Ramos  (pictured) co-founded in 2011 with Gaston Bigio and Fernando Musa. In 2014, Ramos relocated to Miami to launch DAVID's first North American agency.

"I have heard incredible things about Ad Stars, and my friend Eugene Cheong [CCO of Ogilvy & Mather, Asia Pacific & Singapore] has always told me I should judge it one day. As a global awards show with a unique mandate to support the creative industries by inviting everyone to enter their work for free, I think it is going to be an interesting show to judge. Plus, I have never been to South Korea and I only hear great things," said Ramos.

Naveen Gaur promoted to COO Lowe Lintas India

Naveen Gaur sml.jpgMullenLowe Lintas Group India has elevated Naveen Gaur to Chief Operating Officer, Lowe Lintas. He was until now, President, Lowe Lintas in charge of the New Delhi (NCR) operations.
Effective immediately, Gaur (pictured) will oversee Lowe Lintas' offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be based in New Delhi and will report to Raj Gupta, whose elevation to CEO, Lowe Lintas was announced a few days back.

Commenting on the appointment, Joseph George, Group Chairman & CEO, MullenLowe Lintas Group said, "Naveen has played a significant role in strengthening Lowe Lintas' operations of New Delhi (NCR) and has had an incredibly successful run the past 5 years. His proven track record of driving growth and creative excellence makes him a very strong support for the Lowe Lintas leadership of Arun Iyer and Raj Gupta as we put in place an ambitious and futuristic roadmap for the agency."
Aerial3.jpgBindi.jpgThe Good Report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. It is created in collaboration between ACT Responsible, the international non-profit association and largest global source of the world's best ads on social and environmental issues, and The Gunn Report, the global index of creative excellence in advertising.

Reaching the top 40 campaigns from Asia are BBDO India's "Dads Share The Load" at #9 for Procter & Gamble (who also reached #10 status in the Top Ten Advertisers), Publicis Indonesia comes in at #17 for "The More Paper You Waste, The Less Space They Have" for WWF Indonesia, Grey Group Singapore ranked #28 for Talwar Bindi Singapore's "Life Saving Dot" and at #37 is "45 Kg" for Dentsu Plus Bangkok and Honda Motor Co.

In the top 25 ranking agencies Ogilvy & Mather GK Tokyo is ranked #6, Grey Group Asia Pacific #9, BBDO India #19 and MullenLowe Singapore at #20.

TicTac Fruity-Mango.jpgIn Thailand, Tic Tac is mostly known for its mint variants. GreynJ United were tasked to create awareness of its new fruity flavors through a series of point-of-sale posters.

Credits - Creative Chairman: Per Pedersen. Chief Creative Officer: Jureeporn Thaidumrong. Executive Creative Director: Andrew Chu. Creatives: Arnon Kantawang, Supakit Yindeeanant, Ratanaparn Songsermsawad. Print Producer: Warangkana Naksakul. Account Service Team: Subbaraju Alluri, Kanaporn Hutcheson, Gaurav Arora, Konthamas Ratanasuvan, Marie Tan, Suchapa Chamrasromran, Kornnida Vichayapai, Kodchakorn Walaphon. Client: Enrico Sabatini.
Michael_O'Rourke (1).jpgThe One Club for Creativity, the world's foremost non-profit organization devoted to elevating creative work in all aspects of advertising and design, today announced the appointment of Michael O'Rourke (left) as executive director in charge of the ADC Awards and programming.

He will oversee all ADC Awards programming and growth on a global level as the prestigious 96-year old organization expands its progressive remit in its first year under recently formed The One Club for Creativity (TOCC) umbrella organization.  

O'Rourke joins TOCC from the International Awards Group/New York Festivals, where he served as president and spent the past 10 years managing New York Festivals Advertising Awards, AME Awards, Midas Awards and Global Awards.  He was responsible for all facets of award show programming and marketing, exhibitions and screenings of winning work, and educational and civic partnerships.
Screen Shot 2017-04-13 at 8.15.12 am.jpgThe Cannes Lions International Festival of Creativity has announced new initiatives in 2017 to support young creatives to thrive in the industry.

To share and promote the voices of young creatives, Cannes Lions launches 'The Future of Creativity: The Cannes Lions Young Creative Poll'. This short questionnaire, open to those aged 30 and under, takes less than two minutes to complete and will gauge how young creatives globally feel about the industry and their future within it. The results will be published in May.
Carol Lam 2017.jpgIn a major creative coup Leo Burnett Greater China has hired acclaimed creative leader Carol Lam to the newly created role of President and Chief Creative Officer, effective mid of May. She joins Leo Burnett from DDB Hong Kong, where she is Chief Creative Officer and Managing Director.
Lam (pictured) is not new to Leo Burnett. It is where she created McDonald's first Cannes-winning work from Hong Kong in 1997: "I am very happy to have the opportunity to return to Leo Burnett after 20 years and thrilled to be able to work alongside Michael again. It's my mission moving forward to carry on the incredible culture and brand capital built up by Leo Burnett over the past 81 years. This includes continuing to promote philosophies like 'Reach for the Stars' and 'Human Kind' that have touched the hearts and minds of so many over the years," said Lam.
McDonalds Anthem3.jpgMcDonald's India, the iconic international food brand, has always been about celebrating life's joyous moments over delicious food. Keeping true to its brand values, the food giant has introduced 'Happy Price Combos', a completely customisable menu that lets individual consumers choose their favourite burger with their choice of beverage at a starting price of Rs. 60 only!

Created by Leo Burnett India, the TV-led integrated campaign showcases relationships that are polar opposites, yet together. Even the anthem, sung by kids, echoes the unity in diversity philosophy. The commercial also urges people to enjoy different experiences, much like Happy Price Combos.

Gulshan Singh sml.jpgFCB Interface has appointed Gulshan Singh as Executive Planning Director. In his role, Singh (pictured) will be based out of Mumbai and will be responsible for upping the planning ante at Interface.

In his career spanning 15 years, he has worked across research, consulting and account planning at companies' like TNS Middle East and Africa, DHL Europe, Lowe Lintas and JWT.

He has won multiple Effies' and worked with some of the most reputable brands such as Tata Tea, Tanishq, P&G, GSK, Nestle, GM, Makemytrip, Spicejet, Britannia, Marico and many more.

Most recently he has been in senior planning roles in Lowe Lintas in Bangalore and JWT and Publicis in Delhi.

Commenting on the appointment, Joe Thaliath, Chief Executive Officer, FCB Interface said, "Gulshan's acumen to couple consumer insights with hardcore data & analytics makes him the perfect fit for the role. We are delighted to have him on board! His drive, insight and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story and we look forward to it."
AIG.jpgAIG Asia Pacific Insurance has launched AIG On the Go, a new intelligent driving mobile application. AIG On the Go scores a driver's performance every time they get behind the wheel, using telematics to measure driving performance against a range of factors including acceleration, braking, cornering and speed. Safe drivers with high scores will be rewarded with discounts of up to 15 per cent off their annual AIG Singapore car insurance premiums.
Beverly Ho & Kelvin Leung.jpgY&R Hong Kong has launched 1-to-1, Y&R's in-house first-party data analytics and activation capabilities, headed up by newly-appointed Head of Digital Commerce Kelvin Leung.

In just a few years, Leung is already well-known for his work building new digital services. His strong technical knowledge, plus understanding of the digital realm and the value of consumer engagement, enables Kelvin to uncover different business opportunities in the digital environment.

Before joining Y&R, Leung (pictured right) was Head of Partnership Marketing at Compare Asia Group, where he built the Asia affiliate program and delivered measurable values to brands. Prior to this he spent almost a decade in marketing and advertising at top notch agencies and in-house companies in both Hong Kong and Canada.
Second hand toys.jpgThe One Show has announced the third round of finalists in Design, Intellectual Property, Public Relations and Responsive Environments with Asia picking up a total of 127 finalists.

In the Design category Asia scored an impressive 103 finalists, led by Japan with 72. Dentsu lead the way with 19 followed by Hakuhodo with 8.

In the Intellectual Property category Asia scored 8 finalists with Cheil Hong Kong, J. Walter Thompson Bangkok, Leo Burnett India, Ogilvy & Mather Mumbai, TBWA\Hakuhodo Tokyo, Leo Burnett / Tokyo + Beacon, Ogilvy & Mather Singapore and Serviceplan Korea picking up one each.

The PR category saw Asia pick up 10 finalists and 6 in the Responsive Environments category.
Friso.jpgOut There Media (OTM) together with Mindshare Vietnam and their "Spread the Love" campaign for Friso by Friesland Campina has been recognised as one of the Most Awarded Projects of 2016 in the recently released Lovely Mobile Report and Rankings. The campaign also won Gold at the MMA's Smarties Vietnam 2016 and was honoured in the 'Relationship Building / CRM' category.

anu.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Anupama Ramaswamy, executive creative director, Dentsu Impact, India.

Winner: Samsung Ostrich. The simplicity of the idea makes it a winner hands down. The craft is so visible and the emotional value proposition is just so right for the product. But hey then, you put a cute animal like an ostrich and then on top of that you make it fly? You had me at hello.

Runner-up: Anchor Inside-Out. Well I actually liked all the spots, I liked this particular spot for coming up with something so innovative. To use Harry Baker and his unique rhyming prose to talk about benefits of milk, mix it with stills, 3D and film definitely gave it an executional edge. Had to be runner up. I can watch it as many number of times and still wouldn't get bored. READ MORE...
NewStars.jpgAd Stars is inviting junior creatives with less than three years' experience (or those aged under 30) to register for this year's New Stars competition. Registration deadline is Friday, June 9.

The New Stars program encourages young, talented creatives to represent their country and compete in a 30-hour creative challenge for the chance to be "discovered".

During the competition, each team will have 30 hours to respond to a client brief, racing to come up with solutions that are both creative and strategic.

The five best teams will have the chance to collect Gold, Silver or Bronze trophies at the end of the week as voted by Ad Stars 2017 judges.

To be eligible, you must currently work for an advertising agency and have less than three years experience, or be under 30 years old.

Little Hearts.jpgThousands of children with heart diseases in Sri Lanka do not have timely access to treatment due to the limited capacity at the Lady Ridgeway Hospital (LRH).

Little Hearts is a nationwide campaign launched to raise Rs 2 billion for the expansion of LRH's capacity to treat all critically ill children in need of its services. Given the number of lives this project is expected to save, Little Hearts has become one of the largest fundraisers in the country.

Anlene.jpgBBDO Malaysia has helped Anlene roll out a new campaign to launch the new Anlene Heart-Plus, by turning "growing old together" on its head and setting a new standard for love and commitment between couples.

The 'Grow Young Together' campaign seeks to trigger conversations about ageing, debunking the myth that it should restrict mobility and lifestyle choices. Anlene proposes that with the right nutrition, people can continue to live as young as they feel inside.

Heat Tech Window.jpgCheil Worldwide South Korea has created an advertisement for Uniqlo that not only promotes its heat-generating thermal wear, HeatTech, but actually keeps people warm. Last winter, Cheil launched the Heat Tech Window campaign to offer real warmth to consumers in severely cold weather.

Justin Bonnett & Jamal Hamidi.jpgDDB Group Hong Kong has bolstered its international business team to offer global brands a full suite of digital, mobile and integrated marketing services as a launch pad into the Asia Pacific region, out of Hong Kong.

They have appointed integrated creative specialist Jamal Hamidi as Executive Creative Director for Global Business (pictured right), and international brand expert Justin Bonnett (left) in a dual role as Head of DDB Live, the agency's brand activation and experiential marketing arm, and Business Director for International Business.
Haier.jpgHaier, the global leader in Home Appliances & Consumer Electronics has a released a mega pan-India campaign to launch its flagship product, the Smart Eye air conditioner with inverter technology. The campaign has been conceptualized by Scarecrow Communications, Delhi and directed by Pradeep Sarkar of Apocalypso Films.

Symphony sun.jpgSymphony is the leading air cooler brand in the world with the largest range of products across domestic and industrial applications. It has been in the forefront of design and innovation with an array of global firsts in the category. In fact, one of its subsidiaries invented air coolers in 1930s. Symphony has single handedly created the "branded air cooler" segment in India and commands more 50% market share there.

FUTUREHUB_HERO.jpgArtificial Intelligence has the ability to do 360,000 hours of manual work in the matter of seconds. Technology is eradicating jobs and shifting every economic market, worldwide. To prepare for the change ahead, Melbourne, Australian based Future Hub is a futurist + innovation company transforming people and businesses to make critical shifts necessary to survive in a new world.

As part of a fierce global 'Future Ready Strategy', Future Hub will launch its Digital Trend Mags to the US market on 16th April 2017, followed by the UK and Asia Pacific markets this year. Covering trend topics from Artificial Intelligence, Automotive, Dark Web, Fintech, Future Health, GeneTechs, Generation Z plus an additional 25 trending categories. Future Hub has formed a high level expert team of researchers and futurists dotted around the globe that provide Trending Insights and Future Predictions that can't be Googled.
Taproot.jpgAt the recent Goafest Advertising Awards in India, which happened during 7-9th of April in Goa, Taproot Dentsu immersed as the top winning agency with maximum number of metals and most Gold awarded agency over the weekend

Goafest 2017 concluded Saturday evening after three days of celebrating the Indian media and entertainment industry, honoring the best talent at the ABBYs and with some of the most respected names from the media industry marking their presence at the annual event.
Gudang Garam.jpgFollowing a multi-agency pitch conducted 3 months ago, Phibious Indonesia was awarded the digital mandate for Gudang Garam International.

Intersport.id is the first automotive sports platform in Indonesia, that's aimed at inculcating a passion for motor sports in the country. The new website is launched with a mobile-first experience in mind, where the gyroscope of a smartphone comes into play. An immersive experience that helps you browse content by simply tilting your phone. In a way, it's like "steering" through the content. The intersport.id mobile application and an exciting mobile game will be launched within the next two months.

The platform, owned by Gudang Garam International, is the new avatar of ggintersport.com, which was earlier a soccer content platform. Going forward, 90% of the website's content will be focused on automotive sports, and the remaining around soccer.

Commenting on the development, Mr. Kent, Brand Manager, Gudang Garam International, said, "We are constantly seeking to upgrade experiences of our consumers and fans. Given the world we live in, content marketing is key to build our relevance with the consumer. We are keen to find new passion points that our audience can relate with, and create immersive experiences for them. Going forward, we have plans to lift the standard of automotive sports in Indonesia, and we will work towards developing and discovering new local talent in this sphere. The platform also resonates with the brand values and personality of Gudang Garam International - appealing to everyday heroes who are risk takers and seeking thrill and excitement in every sphere of life. However, the site is completely brand neutral and offers great entertainment for our fans and followers.
L-R Ethel D, Angelica L, Karen G, Cristina B, John U.jpgBBDO Guerrero has announced several senior promotions in the Strategic Planning and Account Management departments.

Cristina Buenaventura moves up to Head of Planning at BBDO. She is behind some of the agency's most notable work, including the country's multi-awarded "It's More Fun in The Philippines" tourism campaign. She was also named one of Campaign Asia Pacific's "40 under 40" in 2015, which recognises some of the region's best strategic thinkers, creators, digital stars and planners.
Catriona.jpgLions Innovation, the specialist two-day event taking place as part of the Cannes Lions International Festival of Creativity, has today announced the 2017 juries for the Innovation and Creative Data Lions.

Drawn from some of the biggest names in the technology, innovation and creative sectors, the Lions Innovation juries will view and award pioneering technological creativity.

Representing Asia are: Amrit Ahuja, Managing Director, 20:20 MSL India, Kotaro Sasamoto, Managing Partner, Dentsu Ventures Japan, Tara McKenty, Creative Director, Google APAC, Catriona Muspratt-Williams, Head of APAC, Edelman Intelligence and Sue Lee, Executive Digital Planning Director, TBWA South Korea.

Led by Jury President, Susan Lyne, President and Managing Partner at BBG Ventures, the jury for the Innovation Lions will set new benchmarks for ground-breaking technology and problem solving. Together, the jury will analyse standalone technological solutions including tools, products, models, platforms, and look at creative campaigns using new tech.
Tambuli Final Deadline.jpgThe Asia-Pacific Tambuli Awards has announced a final deadline extension to April 18, 2017. Additional fees apply for all late entries submitted between April 10 and April 18. Conference and Awards night will be held on June 6, 2017 in Manila. Entry forms may be downloaded here.

The APAC Tambuli Awards is the pioneer awards show globally on effective advertising for good. It honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
Himanshu Saxena.jpgEdelman has appointed Himanshu Saxena as the Brand Lead for India, effective immediately. Saxena (pictured left) will lead the firm's brand and consumer marketing business in the country with immediate responsibility for vision, strategy and operations.

Saxena's announcement follows a string of senior hires across Edelman's global network in the integrated brand communications space, including Mark Renshaw, global chair of the Brand practice, and Rupen Desai, vice chairman, APACMEA. Based in Mumbai, Saxena reports to Rakesh Thukral, managing director of Edelman India, as well as Desai.
Craig Harvey sml.jpgIPG Mediabrands has promoted Craig Harvey to the newly created role of Regional Head of Research Asia-Pacific.
Harvey (pictured left) was formerly Head of Business Science for IPG Mediabrands Hong Kong, and will retain his client facing position, in addition to driving the IPG Mediabrands research agenda and advancing insight and tools capabilities across the APAC region.
In his new capacity Harvey will report to Matt Scotton, Chief Strategy Officer Asia-Pacific. Scotton commented, "Craig's intimate knowledge of the business and aptitude for insights and innovation make him the perfect choice to unite and connect our global tools and systems, while championing invention across the region."

Bestads passes the 170,000 members mark

Screen Shot 2017-04-08 at 6.55.35 am.pngBestadsontv.com - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 170,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

Bestads_iPhone_2.jpgIn April 2010 we also launched the Bestads App, which gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives. The App ranks highly on iTunes Top Business Apps charts in many markets.

Screen shot 2012-04-03 at 9.36.12 AM.jpgIf you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

Screen shot 2012-04-03 at 10.08.08 AM.jpg• Access every archive ad, back to 2003
• Download any video or image of ads from the site
  (compiling a reel of great automotive or beer
  commercials for example, is now a breeze)
• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
  advertising community
• Access and contact other Bestads members
• Be a part of the global creative advertising community


All for only US$30 per year
(1/3 the cost of other creative ad sites).

McWhopper-billboard.jpgBrewtroleum.jpgFollowing numerous requests the entry deadline to Campaign Brief's The Work 2017 has been extended again.

Agencies and Production Companies in Asia, Australia and New Zealand are invited to enter.

The final deadline is Friday April 7th.

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances in The Work 2017 count in the upcoming 2017 Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Judging will take place mid April and notifications of acceptances will be sent out at the end of April 2017. Accepted work will be featured on The Work 2017 website.
IPC1.jpgThe One Show has announced the second wave of finalists in Interactive, Mobile, Social Media and UX/UI with Asia picking up a total of 31 finalists headed by Japan with 13.

Following yesterday's announcements this makes a total of 101 Asian entries to make the cut at the One Show shortlist stage so far.

In the Interactive category Asia scored nine finalists with BBH Singapore and TBWA Hakuhodo Tokyo picking up two each.

Mobile saw Asia score 13 finalists led by Dentsu Tokyo with 4.

In Social Media Asia picked up three finalists with two going to BBDO India for P&G's "Dads #ShareTheLoad" and one to Dentsu Indonesia for "Safe News".

In the UX/UI category Asia picked up six finalists.
CRM copy.jpgOgilvy Beijing has helped AIA China in creating a new edition of its Customer Relationship Management (CRM) platform. Launched on March 23, the CRM app, Wellness Program, was designed especially for mainland Chinese users. The app is based on Ogilvy Beijing's insights on AIA's brand equity and services, as well as an extensive analysis of the company's target customer behavior, and aims to help every user cultivate a healthy lifestyle.
The strategy in creating the app drew heavily on Ogilvy's proprietary tool DAVETM (Data-driven Always-on Valuable Experience) to map customer engagement opportunities for AIA. The process discovered a major opportunity for the company to interact and connect with customers based on their health management needs. This insight paved the way for the development of Wellness Program, which provides personalized health consultation services based on the monitoring of factors such as sleep condition and the number of steps walked per day. Ogilvy also designed a variety of "tasks" for customers to complete, providing rewards to incentivize the building of a healthy lifestyle. The customer journey provided by the app enables a greater amount of interaction between AIA and its customers, allowing the company to better manage customer relationships.
Vicks.jpgFor generations, Vicks has been trusted to touch lives and provide care for families around the world. Publicis Singapore and Vicks believe that everyone deserves the #TouchOfCare. They believe that everyone deserves to feel what it means to be cared for and to care for someone. To experience the difference it makes in your life, to have someone that will unconditionally love you and care for you. In the hope that you, at your turn, can do the same and transform someone's life with the #TouchOfCare.

Titan.jpgThe Titan Edge watch was first launched in 2002 and has come a long way since. Today, it is the world's slimmest watch. This time when Titan decided to launch its first slimmest ceramic watch via Ogilvy & Mather Bangalore, the idea to play the famous signature Titan tune on Jaltarang felt natural. Jaltarang is an Indian melodic percussion instrument. It consists of a set of ceramic bowls tuned with water. The bowls are played by striking the edge with beaters, one in each hand.

Kia Mexico.jpgDirector iClaudius has enjoyed a gripping ride recently getting behind the driver's seat on a new energetic spot for Kia Mexico.

The commercial takes the viewer on a fast paced journey through mountainside forest terrain as the Kia Rio snakes around bends and turns. Cleverly shot and sharply edited, the commercial merges the enjoyment of freestyle driving with the power of auto technology.

Ryan McGuire.jpgA year has passed since Dictionary Films Tokyo, the production arm of creative shop Cutters Studios Tokyo, launched at AdFest 2016. Dictionary's incredible risk-taking efforts have massively paid off, illustrated best by the team's latest achievement in leading the production of Japan's first ever LGBT commercial.

"Dictionary's latest spot takes its cues from Stanley Kubrick's A Clockwork Orange and converts its now contemporaneous dystopian energy into ultra-necessary, Ultra Love," Executive Producer Peter Grasse explains. It comes as no surprise, then, that Japan and Dictionary Films Tokyo led the pack in Adfest's Film Craft finalists in 2017. Representing the Cutters Studios Tokyo team at AdFest this year was Managing Director Ryan McGuire (pictured above).
Pollutoys.jpgEvery year, one million marine animals die from plastic ingestion. Yes, we could fight plastic pollution with shocking images. But we chose another option, to educate.

That is why Sea Shepherd launched a project created by Fred & Farid Shanghai, thereby creating a brand for children, and proposing an innovative new vision of engagement, as well as a new tool to educate kids.

MRF.jpgAs an active proponent of cricket, MRF Tyres has always rallied behind the team and its players in pushing the cause of the sport in India. Whether the ICC Cricket World Cup 2015 where it was the Global Partner or other such top-rated cricketing properties, MRF has always essayed a supportive role by putting out communication that is strikingly unique.
Partnering MRF in achieving its communication goal over the years is Lowe Lintas Chennai that has been instrumental in managing the communication objective for the tyre brand in India. In its latest initiative, Lowe Lintas Chennai has announced the launch of an integrated marketing campaign that promotes the attributes of SUV brand, MRF Wanderer in India.

Behind the leather.jpgThe One Show has announced the first wave of finalists in Cross-Platform, Film, Direct Marketing and Print & Outdoor with Asia picking up a total of 70 finalists led by Japan with 17, followed by Singapore with 13, Thailand 12 and India 10.

Leading networks are TBWA with 15 and Dentsu with 11.

In the Cross-Platform category Asia scored 7 finalists led by Ogilvy Group Thailand with two and Grey Malaysia, Leo Burnett India,Taproot Dentsu Mumbai, BBDO India and Dentsu Tokyo with one finalist each.

The Film category saw Asia pick up just two finalists with BBDO India and Grey Group Singapore with one each.
Charles Cadell McCann_2016.jpgThe Asia Pacific Tambuli Awards is the pioneer award show globally on effective advertising for good. It is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome to enter. The award focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results. It honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

Last year's APAC Tambuli jury chairman Charles Cadell, APAC CEO McCann World group (pictured above), has been in the Tambuli jury since 5 years ago. Speaking about the Tambuli awards he said, "this was long before other shows and even before those in the profession itself really understood its significance to the networked generation. As a not for profit organisation, with its roots firmly entrenched in Filipino culture and seeking to promote Asian values, it's purpose is a noble one and deserves everyone's support."

Cadell added, "judging creativity and business effectiveness is a challenge. Adding a third leg of social effectiveness makes judging that much harder - especially since one must seek to retain a subjectivity around what are usually highly emotive subjects."
Lucy Aitken.jpgWARC, the global marketing intelligence service, has today launched the Warc Prize for Asian Strategy, a search for the best strategic ideas that have driven results in Asia.

Now in its seventh year, the case study competition, which focuses on strategic thinking, showcases Asia's smartest marketing campaigns, highlighting breakthrough ideas from across the region.

Lucy Aitken, WARC's Case Study Editor (pictured left) said: "We want to reward strategic thinking that helps clients solve real-life problems and provides a base for future growth. Although the Prize is not primarily an effectiveness competition, entrants need to show a link between their strategies and the results of the marketing activity."

The Prize is free to enter and is open to clients and agencies in any marketing discipline.

The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000 and five Special Awards, awarded at the judges' discretion, will each be presented with $1,000 in recognition of specific areas of excellence:

The Market Pioneer Award: for the best example of a brand creating a category or targeting a new market - for example, lower-tier or low-income consumers, or an otherwise underserved market.
Cadillac.jpgShanghai General Motors' luxury auto brand Cadillac has just launched an integrated marketing campaign for its CT6 sedan in China. Led by Leo Burnett Shanghai, the campaign leverages on New American innovative technology to enhance luxury brand positioning for the CT6 among  Chinese consumers. The first 30-second commercial aired on CCTV and other national TV channels starting from early April.


Pulse Candy.jpgPass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its first TV commercial. Pulse Candy, has a tangy twist to it, that makes it standout! It offers an experience that starts with a fruity taste and peaks with a tangy surprise. A mouth full of fun and peculiarity, the consumers love. This irresistible fervor for Pulse candy is extended to the brand communication, with a tag line of 'Pran jaaye par Pulse na jaaye', with quirky and humorous examples of how far people can go to save their favourite Pulse Candy. After all, one does not like to part with precious belongings.

The first TVC, conceptualized by J. Walter Thompson Company, is the master commercial that outlines the length to which people will go to hide their Pulse Candy and also the extent people will go to get their hands on a Pulse Candy.


J. Walter Thompson Jakarta wins XL Axiata

xlaxiata logo.jpgJ. Walter Thompson Jakarta has won a multi-agency pitch to be Agency of Record for XL Axiata, one of Indonesia's biggest cellular network operators.

"In a pitch against six multinational agencies, we won one of the biggest prizes in Jakarta. XL is not only a dynamic brand, but Asia's best performing telco this year," said Johan Shabudin, Managing Director of J. Walter Thompson Jakarta. "It will be a transformative account for us as we continue our growth in 2017, and one that underscores what this agency stands for - big ideas, for brave clients."
Yannick_Bollore.jpgThe Havas Group strengthened its operations in China by signing a joint-venture with Guangdong Advertising Group Co., China's leading advertising company and largest local marketing & communications group. It has expertise in all communications disciplines and is the fastest growing integrated group in the Chinese communications industry. The Havas Group will own 51% of the resulting Havas GIMC Advertising Co Ltd. which will operate as an integrated media and creative agency headquartered in Shanghai.
Founded in 1979 and headquartered in Guangzhou, GIMC has over 110 member companies and the largest footprint in Greater China with 4500 employees in the main 11 cities (Tier 1 and Tier 2 ). Its service network covers the whole country and provides communication services to over 300 clients including Dongfeng Nissan, GAC Group, China Mobile, China Telecom, Midea Group and Haitian Seasoning. 85% GIMC's clients are brands that they have been serving for more than 5 years.
Toby&Paul_Portrait-webCB.jpgCB Exclusive - Campaign Brief can reveal that, after nearly a decade, Toby Talbot is returning to Saatchi & Saatchi to partner Paul Wilson across the Auckland and Wellington offices in the newly created role of Chief Creative Officer.

Talbot is a highly regarded creative leader with over 20 years in the industry in New Zealand, Australia and the UK. He has held senior creative roles at Colenso BBDO, DDB (New Zealand and Australia), Rainey Kelly Campbell Roalfe/Y&R in London, and Whybin/TBWA and Assignment in New Zealand.

Talbot (above right) is currently the No. 1 ECD in the world on the global Bestadsontv Creative Rankings over the last ten years. He has won numerous local and international awards including Campaign Asia's Creative of the Year for Australia and New Zealand. He was also behind the most awarded mobile campaign in the world this year, #comeonin for Sydney Opera House, and led the creative and digital renaissance of DDB Sydney, Australia's most awarded agency at Cannes last year with 12 Lions.
Thank you for sharing.jpgThe final wave of finalists for the 38th Australia-based regional AWARD Awards has been announced across six categories: Film & Video, Radio, Digital, Craft in Advertising Digital, Branded Entertainment & Content, Craft in Advertising Branded Entertainment & Content.

Finalists from Asia include:

. Film & Video - Leo Burnett Taiwan for "There is only one Big Mac" for McDonald's Taiwan and ADK Taiwan for Uni President's "House of Little Moments Season 2"
. Radio - Cheil Hong Kong for "Crash Radio" for the Hong Kong Automobile Association 
. Digital - Cheil Hong Kong  for 'Missing Child' Lock Screens for Save The Children
. Branded Entertainment & Content - The Leo Burnett Group Thailand for "Thank you for Sharing" for Total Access Communication Public Company Limited.
Roam with Rendezvous.jpgCase Study: Children Little Museum, The Cat Museum and Hear Records and even the century-old façade of the Rendezvous Hotel Singapore are some of the quaint, hidden gems that you can find in the Bras Basah.Bugis precinct - but how many more do you know?

In uncovering the to-go's and must-see's spots in Singapore's arts and cultural district, Rendezvous Hotel Singapore brought Australian travel influencer, Sophee Southall, and the wider social media community together in a storytelling adventure called 'Roam with Rendezvous'. As the hotel's first foray into video content marketing, 'Roam with Rendezvous' rides on the wave of storytelling in appealing to the millennials, which constitutes a large portion of the hotel's social media fan base, and to reinforce its position as an art-inspired hotel.

ANDYS 1.jpgJeff Kling is the Chief Creative Officer at Fallon (pictured) and recently took part in the International ANDY Awards judging, held last month at the Mandarin Oriental Hotel in Bangkok. Here is his overview:

Sketches of Bangkok: Impressions, Observations of an irrepressible flanuer.....

Bangkok is a case study viewing room where there's never enough coffee. Please don't misunderstand me. I'm not saying our Thai and ANDY hosts weren't perfectly hospitable. Of course they were. Legendarily so. I'm just saying there's no such thing as enough coffee. Generally. And specifically, there isn't enough coffee to surmount 11 time zones and 11 quadrillion case studies bent on transforming viewer brains into oatmeal.
Bepe.jpgIn their journey to connect with young Indonesian men, Nivea men has launched a campaign which builds on the football campaign with Indonesia's iconic footballer Bambang Pamungkas, aka BePe. The digital campaign conceptualized by FCB Jakarta captures the inspiring journey of BePe who went the extra mile and was a catalyst for change for Indonesian football.

Tribal WW HK_CSS Desktop sml.jpgLeading jewellery retailer Chow Sang Sang (CSS) has joined forces with Tribal Worldwide Hong Kong to launch an innovative new ecommerce experience at Chowsangsang.com.

Tribal is tasked with integrating the existing CSS brand and ecommerce websites into a holistic online presence, which perfectly balances brand content with the product catalogue. The digital agency's scope includes creative development, UX design, front-end production and system integration with Hybris.

ComZone Cambodia wins Hitachi media business

Comzone Logo.jpgHitachi Cambodia, through its regional agency, Y&R, recently appointed ComZone Cambodia to be its creative, media planning and buying agency. The appointment was happily accepted by ComZone Group CEO, Lundy So, who is championing the local agency business in the country.
hello (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jens Waernes, creative director, Goodby Silverstein & Partners, San Francisco.

Winner: National Canadian Film Day: The Man Who Was Always Late. A fun spot that makes you smile and long for catching the worm. If the worm was a film festival, that is.

Runner Up: Jemena: Owning a Dragon. Heating up your house with a pet dragon seems perfectly natural to me. Truth is that I was rather surprised by the (very short) end card. Kudos to a brave client. READ MORE...
Bennett.jpgAfter opening its office in Singapore in May 2016 Kalido continues to grow its presence in the Asia Pacific market by securing two client wins, AXA and Johnson & Johnson, and doubling its team.

As the leading Salesforce Marketing Cloud Partner in the Asia Pacific region, Kalido will be executing Salesforce Marketing Cloud projects in the South East Asia region for both Johnson & Johnson and AXA.

Kalido has also appointed three new staff members, including Adam Must as Head of Operations and Service delivery for South East Asia. Must joins Kalido following senior roles with xpointo, Hootsuite Media and CBS Interactive.

Kalido's Chief Experience Officer, James Bennett (pictured) said, "South East Asia is an important part of Kalido's overall growth strategy. These new hires have increased our local account management and production resources with people who understand the nuances of the local market. We'll be more able to interact with clients face-to-face, an important element when doing business in South East Asia."
Suthisak Sucharittanonta.jpgIt's a busy year for Suthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok. Two weeks ago, he was anointed as a 'Lotus Legend' at AdFest and in August he will join Ad Stars as an Executive Judge.

In this interview, Sucharittanonta (pictured) explains why Thais love things that are 'zab', and how this impacts Thailand's creative culture.

You made history by receiving Thailand's first Cannes Film Gold Lion award in 2003. How did it feel to win this award for Thailand for the first time?
It was awesome to win a Cannes film gold lion for Thailand. It was for a TV spot titled "Bellybutton Face" for our local client, Giffarine. I never thought that a very Thai and hilarious TV spot could win at a global advertising awards show.

In 2003, Thai advertising officially "arrived" on the global stage, famous for being funny, quirky and irreverent. How has Thai advertising evolved or changed more recently?

Actually Thai people like something "Zab!" (spicy) like their food! So we like drama to the max, regardless of whether they're funny or tear-jerking ads. We still make funny commercials but less than a decade ago, when all our best work was humour based.

Sean O'Brien and Kevin Walsh sml.jpgDentsu Aegis Network has announced that Sean O'Brien CEO Carat Asia Pacific will become CEO for the group's lifestyle and experiential marketing agency MKTG and out of home specialist Posterscope in Asia Pacific to accelerate Dentsu Aegis Network's capabilities in marketing to consumers whilst out of the home.

Kevin Walsh will be promoted from Managing Director to CEO of Carat Asia Pacific.
Aerial 2.jpgWarc has announced the 2017 results of the Warc 100, an annual ranking of the world's best marketing campaigns and companies according to their business impact. Procter & Gamble, Vodafone, BBDO Worldwide, adam&eveDDB and WPP are among the organisations at the top of this year's rankings, which are based on performance in effectiveness and strategy competitions around the world.

In a major achievement the top-ranked campaign was the highly awarded 'Share the Load', developed by BBDO Mumbai and Mediacom Mumbai for Procter & Gamble's Ariel detergent brand in India. The campaign film, in which men were encouraged to share the weight of household chores, was supported by campaign-specific packaging, and was spread across online, cinema and TVCs. As 1.57 million men pledged to 'share the load', Ariel more than doubled value and volume sales, which grew 106% and 105% respectively.
Stephen Curry.jpgFor the launch of the new Vivo Xplay 6 smartphone, Vivo will air a new TV and print campaign for Mainland China and the Philippines. The campaign created by Fred & Farid Shanghai features Vivo's new brand ambassador, the globally renowned NBA superstar Stephen Curry, American professional basketball player for the Golden State Warriors. The campaign, developed in collaboration between photographer Terry Richardson and director Jeffrey Darling, highlights the "blur" and "focus" functions of the Xplay6.


Noble thoughts from AdFest 2017

James Noble.jpgJames Noble is one of Australia's most successful digital exponents. He is the founder of Carter Digital, which was recognised as one of Australia and New Zealand's Most Innovative Digital Agency in 2016. Campaign Brief's Ron Samuel caught up with Noble at AdFest to discuss his judging experience.

James Noble was on the Digital Craft jury at Cannes Lions in 2016, and the Interactive and Mobile jury at AdFest this year. He has sat on juries and won awards for digital all over the place, so he really knows his stuff. He's also a good bloke and was happy to answer a few questions about what he saw at AdFest, the standard of work and what to expect next.
Helen Pak_Grey Group copy sml.jpgHelen Pak, Chief Creative Officer at Grey Group Canada, will join Ad Stars' line-up of Executive Judges overseeing this year's Ad Stars Awards in August.

Pak (pictured) will join Suthisak Sucharittanonta, BBDO Bangkok Chairman and Chief Creative Officer, as the first Executive Judge to be announced for Ad Stars 2017, which runs from 24th to 26th August in Busan, South Korea.

Pak is a multi-talented creative leader, who was part of the original global team behind the highly recognized Dove Campaign for Real Beauty.

Before embarking on a career in advertising, she was an award-winning architect, and her holistic approach to creativity has helped transform some of the most loved and trusted brands. She joined Grey Group in March 2017 from Havas Canada, where she was CEO and Chief Creative Officer.
NAKED-sign.jpegCampaign UK reports that Naked Communications is closing its London office, 17 years after the agency was created.

According to Campaign, the move comes shortly after Naked, owned by Australian network Enero Group, closed its New York office after more than ten years.

Naked's remaining offices are in Sydney, Melbourne and Tokyo.
Slow down daddy.jpgThe Yangon to Nay Pyi Taw Highway is the most dangerous stretch of road in Myanmar, nicknamed Death Highway. Shell, in conjunction with the Red Cross Society and Today Ogilvy & Mather, created a campaign to curb speeding and reduce the death toll by using images of children to drive home the message to their fathers, as they are driving. "Slow down Daddy"

Billboards along a stretch of the highway featured different messages but all addressed to "Daddy" (Today Ogilvy & Mather even had to construct the billboards!)

They researched transport companies and bus companies to source a group of men, married with young children, who regularly drive on this dangerous stretch of road.

AIG_TackleTheRisk1.jpgFollowing the launch of their 'Active Care' insurance last year, AIG Japan has created an online film to promote the new concept that sideswipes all of the old conventions of the local insurance industry. Within three days of the launch, the film exceeded 10 million organic views online across Facebook, YouTube and Twitter.

As part of all standard AIG Japan insurance coverage, the company actively cares for customers before, during and after all of life's major milestones. Active Care is as much about trying to prevent bad things from happening as it is about dealing with the consequences of adverse events.

Armybehindthearmy.jpgZEE Entertainment Enterprises Ltd., is a global content company which has always focused on Women Empowerment, either through its content offerings or social initiatives.
In this journey of empowering women, ZEE has launched a special initiative called ArmybehindtheArmy, which aims at recognizing the selfless women behind our brave soldiers and who are the true source of their inspiration.
VIEW THE SPOT (in Hindi)
Sylvia Lee.jpgRecognized by advertising agencies, marketers and brand owners to be the international effectiveness awards, the 14th Effie Hong Kong Awards is being organized by the HK4As (Association of Accredited Advertising Agencies of Hong Kong to honor campaigns for best marketing communications strategies.

Into this 14th year of the HK Effie, a new Product & Service Category and 5 new Industry and Specialty Categories are introduced -  Retail, Branded Content, Single Impact Engagement, Seasonal, Business-to-Business and Engaged Community,  to keep the awards relevant to the development of the local marketing communication landscape.

Damon Stapleton: The postcard is never the place

attachment-12 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Experience is simply the name we give our mistakes." - Oscar Wilde

"Maybe that's what life is....a wink of the eye and winking stars." - Jack Kerouac

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head.
Glenfiddich.jpgGlenfiddich, the world's most awarded single malt Scotch whisky, has launched a new global TV ad campaign in Asia, starting with Taiwan, to support the Glenfiddich Experimental Series.
The brand's latest range combines Glenfiddich's passion for pushing Scotch whisky boundaries and collaborating with trailblazers beyond the world of whisky to unlock new drinking experiences.

VIEW SPOT ONE (Taiwanese)

Shirley Tay appointed CEO at Y&R Singapore

ShirleyTayJanelleGoh sml.jpgY&R Singapore has appointed Shirley Tay as Chief Executive Officer (pictured left) and and Janelle Goh as Senior Account Director (right).

Tay was most recently managing director at the first Asian outpost of Australia-based creative agency ZOO group, starting their Singapore office from scratch, building the team and acquiring new clients across diverse categories.

Prior to ZOO, Tay was Managing Director of Ogilvy & Mather Singapore, having risen through the ranks during 15 years defined by low staff turnover and genuine warmth for colleagues and clients. Key account wins included the Ministry of Culture, Community and Youths for SG50 and BMW Asia. Notably, she led Health Promotion Board's much-acclaimed 'I Quit' integrated campaign which took home Singapore's first-ever Gold at the IPA Effectiveness Awards in 2012.
Facebook_Instagram CTA.jpgHakuhodo Singapore broke new grounds when it helped Kao reinvigorate its Bioré Cotton Sheets with its own digital influencer - Bioré Belle.

With her own Instagram page, Belle not only expounded on the benefits of Bioré Cotton Sheets, she also offered fans unorthodox beauty tips as she engaged them with her daily adventures. Told through vignettes via an unfolding Panorama, Belle's quirky and adorable personality quickly became the darling of Bioré Cotton Sheets.

In the span of 2 months since its launch, Bioré achieved more than 532,000 impressions and almost 40,000 engagements, whilst cost per clicks was reduced by more than half.
Visit Sweden3.jpgCome to Sweden. Take in the sights and enjoy the sounds. But, do you qualify? That's right, Visit Sweden, the official tourism board has given an open invitation to all Indians via a contest to come and visit Sweden. But, interested travellers would need to first enter the contest by taking a picture of themselves with an authentic Indian gift that would be considered as a gift presented to Sweden. If the gift is liked, then the winner, along with a companion, gets to visit Sweden for free.

Manasi Scott's Tweet.jpgOgilvyOne Worldwide, Mumbai has created a campaign - #NotMusicToMyEars in partnership with Love Matters to battle offensive lyrics in Bollywood songs.

The Impact so far In just 2 days, the campaign has received 39.8 million impressions. #NotMusicToMyEars has trended nationally. As a result, Farhan Akhtar, Bollywood Superstar and Musician, made a commitment on twitter promising not to include lewd and offensive lyrics in the movies he makes.

Ravi Karkara, Sr Strategic Partnership Adviser to Assistant Secretary General/Deputy ED at United Nations Women has also called out to Bollywood and the music industry to say no to the objectification of women and girls in songs and lyrics.
Indiabulls.jpgIndiabulls Home Loans has just launched a brand campaign that directly connects with the migrant population in the city. The core thought has been conceived and executed by J. Walter Thompson Mumbai, with a TVC directed by Shimit Amin of Chak De India fame.
The Indiabulls Home Loans advertisement has been derived from a unique insight that a city starts to feel like your own after you have bought your own home in it.

VIEW THE SPOT (in Hindi)
Rajesh Ghatge sml.jpgIndigo Consulting has picked up the digital mandate of French food giant, Danone, in India. The account was won post a multi-agency pitch, and will be handled out of the agency's Mumbai office.
As part of the mandate, Indigo Consulting will handle the digital advertising, consolidation of digital assets, engagement, creation of communities, initiating relevant conversations, optimizing reach and effectiveness of the brand's digital marketing budgets. With Danone, unlike other FMCG brands who are steeped in traditional media, Indigo plans to leverage digital channels to shape the brand narrative and not merely amplify it. Danone's mission of 'health through food' will be a key aspect of the digital and social approach for the brand.
Speaking about bringing Indigo Consulting on board, Himanshu Bakshi, Marketing Director, Danone India said, "Given our aspirations for our brands, we saw an ideal fit with what Indigo brought to the table. We needed disruption in terms of leveraging powerful consumer insights into seamless digital execution, and hence we invited a multi agency pitch. Their approach to integration with the overall creative campaign is simple and compelling, and we believe our brands will benefit immensely in the near future with this association."
Durex.jpgDurex has launched a youth focused condom product, Durex Jeans, with a campaign featuring Bollywood actor and youth icon Ranveer Singh. The campaign created by Havas Worldwide India is targeted at youngsters and first timers in the age group of 18-25 years. It aims to remove the awkwardness attached to the purchase of condom products by highlighting the world's slimmest pocket pack of Durex Jeans, making it almost invisible in the pocket of the owner.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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