SapientRazorfish enters into new enterprise business transformation offering

SapientRazorfish logo.jpgPublicis Groupe and Publicis.Sapient have unveiled a new set of integrated offerings from SapientRazorfish designed to help clients transform their businesses in the connected world. As changing consumer expectations and disruptive competitors have given rise to a digital-first transformation imperative, companies increasingly need a hybrid partner that combines the strengths of consultancies and agencies with expertise in all areas, from management consulting and innovation incubators to dynamic creativity, technology and implementation services.

The integration of SapientRazorfish, part of Publicis.Sapient, now culminates with the launch of a new brand identity and six best-of-breed offerings, which clients from across all industries will benefit from:

• Digital Business Strategy & Innovation
• Customer Experience
• Data & Artificial Intelligence
• Marketing Modernization
• IT Modernization
• Commerce
Rajdeep Endow.jpgRajdeep Endow, Managing Director APAC SapientRazorfish (pictured left) said, "SapientRazorfish's unique set of digital transformation services combine our deep understanding of the consumer with industry leading expertise in digital technologies. The ability to reimagine the future and help realize it is unmatched by any consultancy or agency in the region. APAC consumers are tenacious about technology, and are ahead of businesses in their expectations. This places a lot of pressure on the region's business leaders to embrace a customer-centric digital transformation, one that will give them increased relevance and drive their future growth."

"The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer," said Maurice Lévy, Chairman & CEO of Publicis Groupe. "Today's business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting partners to transform business processes no longer works - it's too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the complexity."

The customer is central to how business evolves.

"Our clients want skills and capabilities across the entire spectrum, from customer experience to deep technical implementation and strategy and consulting expertise for transforming in the connected age," said SapientRazorfish CEO Alan Wexler. "The new economic era requires putting digital at the core of business, including new operating processes and new ways of deploying technology. Innovation is increasingly important as clients look to evolve business models and leverage the bundling opportunity of platform effect."

"SapientRazorfish represents a new breed of business transformation partner that combines the broadest set of capabilities with the ability to configure easily and effectively to serve all types of transformations, from marketing to enterprise, using a client-centric, experience-led approach," said Michael Versace, Global Research Director, IDC WW Services, Digital Strategy and Agency Services.

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