Saatchi & Saatchi introduces new creative leadership team for Greater China

Saatchi & Saatchi has announced a new creative leadership team. Headed by Greater China Chief Creative Officer Fan Ng, the creative leadership team will further enhance the agency’s creative excellence across their Greater China network.

Kenny Choo is now Chief Creative Officer for P&G Healthcare & Skincare brands. Kevin Chiu has been promoted to Executive Creative Director of Saatchi & Saatchi Shanghai. Elaine Young will be the new Executive Creative Director in Guangzhou. Paul Ho will fill the role of Executive Creative Director in Hong Kong. Troy Sullivan will be Executive Creative Director of P&G Haircare brands. Paul Copeland will be Regional Creative Director on P&G Pampers. And Ran Yin has been appointed Head of TV Saatchi & Saatchi Greater China and General Manager of Prodigious.

Choo has over 20 years’ experience in advertising and communications. His career started in Singapore and he entered the China market in 2003. Choo won China’s first One Show Gold pencil for print and was named by Campaign Brief as one of the top creatives in China. He joined Saatchi & Saatchi in 2013 and has created several classic campaigns since then, including the heart-warming ‘Wash hands and have dinner.’  In his new role, Choo will manage the creative business for P&G Healthcare and Skincare brands.

Chiu is truly a pioneer in interactive marketing. He started his career in the then newly founded digital department at DDB Hong Kong in 1999. Since then he’s witnessed the evolution of digital and has played a key role in using technology to change marketing communications at a number of agencies, including Isobar and Agenda. Having honed his digital skills in the industry for over 16 years, Chiu has not only a flair for digital creative, but is also adept at providing clients with fully integrated creative solutions. He was also listed in the 2016 Campaign Asia Digital A-List. In his new role, he will work with a number of clients including Porsche, HSBC, Mondelez, General Mills, Haagen-Dazs, and Pampers.

With an astounding record in top fashion media, including Vogue Magazine, and 4A agencies, Young is incredibly proficient in integrated marketing. She has helped to build the brand image of multiple premium, international companies, successfully helping them to grow market share. Young returned to Saatchi & Saatchi in 2013, applying her sharp creative acumen to the agency’s clients. She has garnered a slew of awards, including Cannes and One Show. Young will work with Mead Johnson, Geely, WeChat, Haday and StarRiver, amongst others.

Ho specializes in integrated marketing communications. That is to say, finding creative ways of including digital marketing, social marketing, event marketing and shopper marketing to influence and change shopper behaviours, making brand experiences truly come alive for consumers, and eventually triggering a purchase. After working with both Ogilvy Action and Geometry Global, Ho returned to Saatchi & Saatchi Hong Kong in 2014. Through a series of remarkable works, Ho has helped transform Saatchi & Saatchi into a true Hong Kong creative heavyweight. His creative awards include Cannes, Clio, One Show, D&AD and LIA. Paul will oversee Swire Properties, Vivo, FWD, GNC, HSBC, and Emirates Airlines.

Sullivan loves “doing difficult.” For over two decades, he’s spent his career solving complex marketing problems with sound, simple, and concise advertising solutions. He takes pride in having executed powerful solutions that have built measurable value throughout Asia for a wide variety of brands including BMW, Maserati, Volkswagen, Colgate, Coca Cola, Shangri-La, and Northwest Airlines. As Regional Creative Partner, he helped double Asian business for the Dove shampoo and body wash brands in just four years. He’s created brand and corporate communication for mega-conglomerate Hutchison Hong Kong. And his work has won numerous creative awards, including D&AD, Cannes, Clio and One Show recognition for his Economist print campaigns. Sullivan will be the Executive Creative Director on P&G Haircare brands, including Head & Shoulders, Rejoice and Vidal Sassoon.

Copeland started his career by winning a Creative Circle Gold award for his first ever published work, for McDonalds. Since then, Paul has amassed 20+ years’ experience working on integrated campaigns in 4A agencies in London. He has worked on accounts from airlines and automobiles to banking, baby care and everything in between. In the process, he has accumulated skills in advertising, digital, PR, and e-commerce… and has won awards at Cannes, D&AD, One Show, British Arrows, Eurobest and Creative Circle. He also has the entrepreneurial experience of running his own business. In his new role, Copeland will focus on regional creative business for Pampers.

Yin has almost 15 years of experience in TV production, and has the distinction of being one of a select handful of locally-raised producers in China’s 4A advertising industry. Endowed with an international perspective and a relentless spirit to pursue creativity and technological innovation, Yin has produced countless commercials over the past 10+ years that are immediately recognizable to any household.  Amongst that body of work are winners of international and domestic awards from Cannes, LIA, One Show, Clio, Effie, Longxi, the Great Wall Awards and 4A China Golden Seal Award.

Fan Ng commented on the new team, “They are undoubtedly the best creative leaders to carry our agency to new heights. And all of us will work closely together and with teams to provide our clients with the most cutting-edge creative services.”