Merlee Jayme to lead Humanity and Culture Executive Jury at Asia Pacific Tambuli Awards

Merlee Jayme.jpgThe Asia Pacific Tambuli Awards has announced the members of its Humanity and Culture Executive Jury for 2017, led by Merlee Jayme, Chairmom and Chief Creative Officer, Dentsu JaymeSyfu, as Jury President. The jury members are as follows:

Merlee Jayme, Chairmom and Chief Creative Officer, Dentsu JaymeSyfu
Tay Guan Hin, Global Executive Creative Director, J. Walter Thompson
Raoul Panes, Chief Creative Officer, Leo Burnett Philippines
Vikas Metha, Group CMO & President, Marketing Services, MullenLowe India
Celevel Butler, Managing Director, Integrated Brand, Edelman Southeast Asia
Lawin Bulatao, Executive Creative Director, Havas Creative

The Humanity and Culture Executive jury evaluates entries under the following categories: advocacy, arts, culture and heritage, care for the environment, education and lifelong learning, entrepreneurship, family centered brand, fashion brand, health and wellness, poverty alleviation, responsible citizenship, and youth brand.
Jayme said, "We live in a crazy world today. There's a lot of hate around us. As responsible influencers in our industry, it is our duty to help inspire love for humanity with our ideas. That's why I'm happy that Tambuli Awards push this with their purpose of celebrating goodness in our brands. Our everyday communications should create powerful, meaningful stories that inspire diversity, equality and peace. After all, we're not here just to solve brand problems. We're here to change the world."

Commenting on his appointment, Tay Guan Hin also affirms, "We are living in constant change and as our work evolve in an environment that demands the best, it's good to know that there's an award show that keeps up with the change in our industry. Recognizing work that not only does good but it's also good for business. And in today's ever changing world, it's a good thing to do."

The pioneer in award shows globally to celebrate effective advertising for good, the APAC Tambuli Awards honors brands that do good and do well - showing the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.

The APAC Tambuli Awards is not an award on charity, advocacy, pro bono, or CSR advertising, even if those campaigns are welcome and encouraged to enter. The award, however, focuses on mainstream brand campaigns that celebrate humanity, inspire purpose, and deliver results.

Deadline for entries is on March 30. Visit here for details and entry kit. For inquiries contact

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