Havas Group’s Ecselis wins digital marketing and analytics duties for CMC Markets SIngapore

Havas Group’s Ecselis has been appointed the performance marketing agency of CMC Markets Singapore, one of the world’s leading providers of CFD Trading.

As part of this appointment, Ecselis will manage the brand’s digital media performance marketing and analytics. The agency was appointed after a multi- agency pitch that involved four agencies.

Commenting on this appointment, Derek McGuire, Marketing Manager, CMC Markets Singapore, said, “Ecselis impressed us initially with their technical expertise, then also with their commitment to understanding our business goals, open communication and common-sense thinking. We look forward to working together to improve CMC Markets’ digital marketing activity, a critical and competitive area for FX and CFD businesses in Singapore.”

Hari Shankar, Managing Director of Ecselis, Asia, said, “CMC markets is yet another pure performance marketing win that comes after a series of successes since 2016. In today’s competitive market, the appreciation and acknowledgement from client partners of our aggressive stance on accountability powered by data & technology and rooted in hard KPIs is very clear through the recent successes we have had.”