FCB Jakarta takes Mini Oreo on a video road trip promoting their snack anywhere concept

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Mini Oreo 2.jpgMini Oreo was seen as a little Oreo and was eating into its shares thereby limiting the growth for both brands. Hence it was important to create a separate identity for Mini Oreo. Due to its bite-sized format and portable packaging, Mini Oreo could easily pass off as a snack that could be consumed while on the go. For the first time ever, a real time response through a video campaign via FCB Jakarta captured the attention of the right audience, conveying the message and helped the brand grow in the right direction.