ComZone wins creative business for smartphone brand Samsung Galaxy S8 and S8+ in Cambodia

Samsung has appointed ComZone to the creative account for its latest editions of Galaxy, one of the biggest selling brands in Cambodia.

The agency won the work after a rigorous pitch participated in by seven of the country’s top local, regional and international ad agencies. Agencies were selected based on their experience and success in handling previous smartphone campaigns and included Cambodia’s top two international agencies.

“The ComZone team were very remarkable during the process and the exciting concepts they presented clearly prove that they know the creative strategy and tactics necessary to work on Cambodia’s leading smartphone brand.”

ComZone Group Managing Director Jessica Lim expressed the agency’s pride in the opportunity to manage Samsung’s newest Galaxy products and said, “The smartphone market is growing and so is the competition. Buyers are getting more and more sophisticated in their tastes and requirements. We believe that the Galaxy S8 and its bigger S8+ with their never-before seen features will be instant favorites among the young and hip buyers.”

“After all, the S8 series touches all the user’s senses like no other phone can! We just need to reach them with an integrated approach across all areas of creative, PR, marketing, and social,” she added.