CJ Worx Thailand creates cool film for Axe You

Axe You.jpgUnilever brand, AXE, believes only you can define your cool.

CJ Worx in Bangkok has released new campaign for AXE YOU.

It follows the strategy that everybody knows that being yourself and not conforming is not easy.  Sometimes things that nobody normally does, label a person as an outcast. However, when men choose to do what they believe in it is the coolest moment of their lives. Being brave and confident in what you do makes you truly YOU.



Ratna Puspita said:

This campaign was presented by MullenLowe Jakarta team for Axe Indonesia but suddenly got produced by Bangkok without us knowing it. So I don't know how this happened but it's such a shame to know this from campaignbrief instead.

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