BRCKTS Singapore picks up i.Dental and Jing Hua Xiao Chi Restaurant accounts

Independent social media and content marketing agency, BRCKTS, has been appointed by Singapore-based brands, i.Dental and Jing Hua Xiao Chi, with immediate effect.

i.Dental is a leading dental clinic with over 30 years of dental excellence and the sole Invisalign Dedicated Clinic in Singapore. BRCKTS’ appointment includes content strategy and creation and development of yoursmile.sg, a content hub dedicated to educating people on orthodontic treatments.

A renowned F&B player known for its Chinese delicacies with a local twist, Jing Hua Xiao Chi appoints BRCKTS as its social media agency on record. The agency’s tenure will include management of the restaurant’s social media properties, Facebook, Instagram and TripAdvisor, and digital strategies to help Jing Hua consolidate its foothold in Singapore.

“We recognise the fast-evolving marketing landscape and found through insights how social media can help bring us closer to existing and prospective customers. With 30 solid years of establishment in Singapore, it is an opportune moment to strengthen our brand and further showcase our accredited practices. We are happy to have BRCKTS on this journey with us,” said Dr. Cheng Eng Wah, principal surgeon and founder of i.Dental.

“Jing Hua is a brand unlike other players in Singapore that are providing similar dishes like Xiao Long Bao. There is authenticity in our approach to food and this has been a reason why we remain a favourite for Singaporeans and tourists alike. With BRCKTS, we seek to push the brand

ahead in Singapore and beyond,” said Ho Soo Kian, COO at Jing Hua Xiao Chi.