BBDO Bangkok, PHD Taiwan, DDB Mudra Group India and PHD India make it into the top 20 shortlists of the 2017 Warc Innovation Awards
Twenty brands from around the world have been shortlisted for the Warc Innovation Awards, a global search for effective marketing innovation. Five shortlists are from Asia with BBDO Bangkok receiving two, and PHD Taiwan, DDB Mudra Group India and PHD India all receiving one shortlist each.
BBDO Bangkok’s shortlists are for Thai Health Promotion Foundation’s “AbsorbPlate” and “Helpmet“. PHD Taiwan have received a shortlist for Unilever’s “Axe”, DDB Mudra Group India for “Inorbit Malls” and PHD India for Lifebuoy’s “Chamki – story of an unborn child”.
The 25-strong judging panel, chaired by Dana Anderson, SVP and Chief Marketing Officer of global snacks company Mondelēz International, have shortlisted a diverse selection of campaigns from a wide range of territories including Australia, Egypt, India, Lebanon, Slovenia, Taiwan, Thailand, United Arab Emirates, United Kingdom and USA.
The brands and organisations shortlisted this year are AbsorbPlate, Axe, Baheya Cancer Hospital, Bodyform, Bou Khalil Supermarché, BT Sport, CNCO, Currys PC World, Dyson, Emirates NBD, HELPMET, Inorbit Malls, Lifebuoy, MasterCard, NHI – Daman, Penguin Random House, Vision Australia, Spar Interspar, Toyota and Whirlpool.
The aim of the Warc Innovation Awards, now in their fifth year, is to recognise innovative thinking that delivers tangible results. The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000 and five $1,000 Special Awards recognising specific areas of excellence will be awarded at the judges’ discretion for: innovation in a product or service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.
The winners will be announced at the end of April.