ALDI partners with Ogilvy & Mather Shanghai to manage its market entry into China

Chris Reitermann_2014.jpgALDI has appointed Ogilvy & Mather Shanghai to manage its market entry into China. Ogilvy will be charged with developing ALDI's brand strategy and integrated launch communications for the market, as the company opens its first-ever digital flagship store on Tmall Global.

Chris Reitermann, Co-CEO, Ogilvy & Mather APAC (pictured) said, "We are extremely proud to be partnering with ALDI in China for their market entry. ALDI is a household name in Europe and a leader and innovator in its category. We are excited to bring the brand to Chinese shoppers and believe ALDI will have a great future in China."
 
Commenting on the new partnership, Christoph Schwaiger, Country Managing Director of ALDI CHINA said, "We have ambitious plans for China, and are fully aware of the challenges ahead with introducing our products in this very crowded market. We are equally excited about the great potential of the Chinese market and consumers' desire for high quality products to support a more international lifestyle.

We were looking for an agency partner that understands China, has a strong track record in successfully bringing global brands into China, and is capable to support the launch of our online business. Ogilvy gave us confidence to undertake this journey together."

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.