AdFest 2017: Bangkok leads at the shortlist stage of the Direct and Branded Content & Entertainment categories with 15 and 8

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Behind the leather.jpgAsia has scored 38 finalists in the Direct category with Bangkok netting 15 finalists, BBDO have 7 finalists, Tokyo Grey 3, Leo Burnett 2 and CJ Worx, Ogilvy and J. Walter Thompson one each.

Tokyo, Mumbai and Hong Kong all have 6 finalists in the Direct category, Jakarta and Shanghai have two each and Manila one.

In the Branded Content & Entertainment

category Asia scored 21 finalists.

Bangkok leads with 8 finalists followed very closely by Tokyo with 7. Seoul, Taipei and Mumbai have 3, 2 and 1 respectively.