Tui the buffalo encourages farmers to return home in a film via GREYnJ United for Tesco Lotus

Tui.jpgDuring the dry season in Thailand, many farmers leave their hometown to find a job in Bangkok in order to provide financial support to their family. While they manage to raise money, happiness is in decline as families are separated.

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Tui 2.jpgTesco Lotus, with the collaboration of various government sectors, initiated a project called 'Tesco Lotus Pracharat' (Plantation Project). Inspired by the wisdom of his Majesty King Bhumibol, the project helps farmers develop self-reliance by educating and training rural communities to grow other crops instead of rice during the dry season. Tesco Lotus would then buy all their vegetables and sell them in their supermarkets around the country. Thus, helping local farmers generate extra income, but most importantly, keeping families together.

To raise awareness of the project and encourage farmers to return to their hometown and their families, Tesco Lotus launched an internet film starring 'Tui', a buffalo with unique skill sets. The campaign is supported with in-store collateral and on social media.

Credits
Client: Tesco Lotus
Corporate Affairs Director: Salinla Seehaphan
Head of Communication and Sustainability: Charkrit Direkwattanachai
Sr. Corporate Communication Manager: Puntarika Susuntitapong
Media Planning and Even Manager: Netsai Lakkananuwat
Chief Creative Officer: Jureeporn Thaidumrong
Executive Creative Director: Andrew Chu
Creative Director: Thaweesak Nummariarattana
Creative Team: Chatchawan Moonpradub, Vipas Koomsa-ard, Taywin Navakunsuntorn
Account Service: Kanaporn Hutcheson, Nichanan Tunduan, Pattrawan Muangsaisan                  
Agency Producers: Kanoksak Kanchanachutha, Kidthunsamur Thongdang, Thanyaporn Damprasert
Traffic Manager: Warangkana Naksakul
Production: Vanilla Film
Director: Apiruk Pangseepirom
Producer: Pavaranan Kanpairoh
Cinematographer: Akkarapong usakul
Production Designer: Kanung Damkaew
Editor: Songsak Visittipackdeekun
Post Producer: Pawinee Ekwinai
Sound Production: Cinedigital
Sound Designer: Wuthichai Kanchankan
Music Composer: Terdsak Janpan

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