Publicis Communications Hong Kong wins Café de Coral’s integrated creative business

A team effort combining the forces of Leo Burnett Hong Kong, MSL and Luminous has won a competitive four-way pitch for Café De Coral’s integrated creative business.

With a history of nearly 50 years, Café de Coral is one of the most iconic local fast food restaurant brands in the world. To further strengthen its bond with Hong Kong consumers and regain their recognition as the canteen for Hong Kong people, they called for a pitch in January.

The awarded agency will be responsible for developing the marketing communications strategy for CdC, and building up integrated creative solutions accordingly.

General Manager, Marketing & Branding (QSR), Agnes Lung, explains, “Café de Coral is a place of true neighbourhood, connectedness and friendships. We have been here to inspire the laughter, joys and memories of Hong Kong people for decades. During the pitch the winning agency demonstrated a rich understanding of CdC and our forward vision for the brand, which was showcased through their impressive and visual stunning work.”

Chief Executive Officer of Publicis Communications Greater China, Michael Lee, believes that the business win was a clear testament to the collective power of Publicis Communications. He describes, “Café de Coral is a household name in Hong Kong, and has played a big part in the lives of several generations. It is an honor to work with the brand and we are very excited to have this opportunity, to create an even deeper emotional bond between CdC and Hong Kong people.”