OMD Worldwide named most creative media agency network for the eleventh successive year

For the 11th consecutive time, Omnicom Media Group (OMG) agency OMD Worldwide has been named the world’s most creative media agency network by the Gunn Report for Media, maintaining its leadership position in the industry. OMD is still the only agency in the world to have ever held this accolade since the report was launched.

The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today’s highly competitive and fragmented communications landscape. The rankings reflect a point system based on awards won in more than 50 annual award competitions worldwide.

OMD’s 11th consecutive top ranking (632 points) reflects the quality and consistency of work across the network combined with an exceptional Cannes Lions performance. In APAC, OMD has won over 245 awards including the Grand Prix at Effective Mobile Marketing Awards, Gold at Festival of Media Asia and a prestigious Wood Pencil at the D&AD Awards in 2016.

Stephen Li, CEO OMD APAC (pictured above) said, “The fact that OMD’s winning streak remains unbroken for the 11th time in succession is a testament to the fearless creativity and innovation that makes us who we are as an agency. Consistently high levels of insightful strategic thought leadership are a priority for us and we fully intend to keep the momentum going. The Gunn Report for Media is the industry standard for evaluating media creativity and it is not only a critical measure of our performance but a reflection of our relentless pursuit for excellence to better our work year over year. It’s an incredible achievement and we are proud of how strongly our teams have performed across the globe.”

“Even as media and marketing continue to evolve at the speed of digital and tech innovation, we can never forget that creativity and innovation must always remain a core part of our DNA and a given for all our 11,000 people working at OMD. This is the foundation that gives credibility to our promise to our clients and always a huge point of differentiation for OMD agencies around the world, said Mainardo de Nardis, CEO of OMD Worldwide. “We are both proud and gratified to have that promise recognized for the 11th time in a row.”