Narong Chokpiboonkarn joins TBWA\Group Thailand’s DAN as managing director

TBWA\Group Thailand has appointed Narong Chokpiboonkarn as managing director of their Digital Arts Network (DAN).

Chokpiboonkarn (pictured) is a highly respected communications specialist with over 25 years of

experience, having worked at Batey, McCann Erickson, SC Matchbox, Lowe Lintas and Y&R.

Prior to his appointment, Chokpiboonkarn was managing director at Y&R Thailand, where he spent the past 15 years driving double-digit growth, and led the agency to win Thailand’s Creative Agency of the Year title in 2014.

“Due to the last year’s economic slowdown, Thailand actually experienced an enhanced surge into digital advertising as marketers shifted their ad budgets to more cost effective online media,” said Tuomas Peltoniemi, president and innovation director of DAN Asia. “I’m delighted to welcome Narong, who will lead us in a market with one of the world’s fastest growing number of Internet users and huge rise in e-commerce.”

“In a market renowned for craft-driven TV commercials, brands are beginning to embrace technology and focus more on solving problems for consumers instead of just creating viral content.” said Chaipranin Visudhipol, chairman of TBWA\Group Thailand. “We’re excited to welcome Narong to the TBWA family, whose experience and expertise will be a huge asset as we strive to meet our ambition of making DAN the best digital agency in Thailand, and core to our integrated offering.”