Jason Cao joins The Hoffman Agency as head of China operations in Beijing and Shanghai
The Hoffman Agency has announced that technology and communications veteran Jason Cao will lead its China operations as general manager. Cao (pictured) will be responsible for overseeing the operations of Beijing and Shanghai, cultivating a breeding ground for many of tomorrow’s communications leaders, and providing strategic counsel to key clients, with a strong focus on Chinese brands expanding their operations globally.
Cao joins The Hoffman Agency from WE Communications China where he was the general manager of the Beijing operations, tech practice head and business development lead. With 18 years of experience in the communications industry, Cao has exercised extensive strategic, creative and operating capabilities. He has also been instrumental in the development and growth of key global and regional clients in a wide array of industries, including information technology, consumer electronics, automation, manufacturing, chemical and energy.
“We are confident that Jason’s professional reputation and rich leadership experience in China will have a profound impact on our clients and on driving the business,” said Cassandra Cheong, managing director, Asia Pacific, The Hoffman Agency. “His valuable and extensive experience in leadership positions across China’s business consulting and technology industries are indicative of his expertise in managing a diverse and complex set of clients and employee needs in this dynamic market. With broad insight into market transformation and management innovation, Jason will play a critical role in ensuring that The Hoffman Agency China surpasses its goals in 2017 and beyond.”
“It’s an honor to be joining the team,” said Cao. “2017 will be a tipping point as we experience technological shifts in Artificial Intelligence (AI), Virtual and Augmented Reality (VR/AR), Internet of Things (IoT), robotics, Blockchain and Big Data. With enterprises jumping onto the ‘big tech’ bandwagon, I hope to leverage our collaborative approach across geographies and cultures to build on our powerful brand and strong business foundation, while hammering home our ‘big tech’ proposition to navigate this fast-moving ecosystem.”