Who says Print is dead? Dove’s #AlternativeFacts campaign created by Ogilvy & Mather London
Two full page ads for Dove that shows statements, accompanied by the #AlternativeFacts and #RealFacts hashtags.
This topical campaign plays on Donald Trump advisor Kellyanne Conway’s much ridiculed “alternative facts” statement.
Ogilvy London created the campaign that ran over the weekend in The Guardian and The Times.
In a press statement Kathryn Swallow, global brand vice president Dove Deo at Unilever, said: “Dove Deo is a brand all about bringing superior care to underarms, and our ambition has always been to remain relevant, insightful and bold throughout all of our communication. Connecting our brand and product message with our consumers in a meaningful way has remained at the forefront of our messaging. #RealFacts is a nod to achieving this ambition in a topical and light-hearted way”.
1 Comment
Focuses more attention on the trump shenanigans than the product.
#giveitanawardanyway