Tribal Worldwide Singapore appointed to manage mySamsung mobile platform duties

Tribal Worldwide Singapore has been appointed to lead the planning, development and rollout of mySamsung, a large-scale mobile customer care program that runs across 11 markets. It won the business in a competitive pitch. mySamsung is a first-of-its-kind service innovation that helps customers better optimise, manage and earn rewards from their Samsung products.

Irene Ng, Vice-President of Marketing at Samsung Electronics for SEA and Oceania, said, “We have great chemistry with the team at Tribal, and have been thoroughly impressed with their thinking and capabilities. They demonstrated a vision and commitment that made it easy to say yes. We look forward to growing the partnership over the years ahead as we jointly strive to deliver a better product experience for our consumers.”

Leslie Goh, Managing Partner of Tribal Worldwide Singapore added, “Working with Samsung is an excellent challenge to create great brand experiences, and a good test for the sophistication of our tech capabilities. We are delighted to have passed the test and done something great for mySamsung. This will be the first of many partnerships with like-minded companies looking to harness technology, products and processes to deliver superior customer experience.”

This win is significant as it follows the landmark launch of Singapore-based technology hub Equator. Supported by the Economic Development Board (EDB), Equator is a global centre of excellence for creative technology and innovation servicing the DDB Worldwide network and its clients. As an extension of Tribal Worldwide Singapore’s newly forged partnership with Samsung, Equator has created an innovation lab to support the design of mobile products and marketing solutions.