Mullen Lowe Indonesia and Bango encourage people to discover authentic food locally

Bango is a soy sauce brand from Unilever with its mission to preserve and promote Indonesia’s rich and authentic dishes. Its mobile app allows users to discover authentic food around their whereabouts, at the closest restaurants as well as street hawkers.

Each print ad in Mullen Lowe’s “Eat Locally” campaign depicts a local landmark, shaped by its local culinary: East Java’s Mount Bromo that is formed by ingredients of the region’s signature beef stew called Rawon Nguling, rice terraces in Ubud Bali formed by ingredients of the region’s signature spicy salad called Plecing Kangkung, and Kelayang Beach with its rock formations formed by the region’s signature soup called Suto Belitong.

Credits – Project Managers: Yenny Ernawati, Farida Listiani. Chief Creative Officer: Roy Wisnu

Executive Creative Director: Firman Halim. Art Director: Lucianne Putri. Associate CD/Copywriter: Fanny Pardiansyah. Senior Copywriter: Ratri Ninditya. Account Director: Fanny Meilana. Post Production: Apix10. Photographer: Gerrard Adi. Production Manager: Fien Juharyati. Print Producer: Daesyi Hayon. Account Executive: Audia Primanti.