Mullen Lintas India urges Bajaj Avenger riders to explore the nation’s great outdoors and wildlife

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Bajaj.jpgRepublic Day celebrates the glory of this nation and the parade at Rajpath is symbolic of this day in the minds of all Indians. The parade showcases the various armed forces, the states and our cultures. One other important aspect of this country is the nature and outdoors. Bajaj Avenger as a brand used this opportunity to interestingly showcase and honour India’s great outdoors and the wildlife that is found in the country, thus urging riders to celebrate this day by exploring this great republic.

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Bajaj.2.jpgBajaj.3.jpgBajaj Avenger as a brand stands for liberation. As in previous campaigns Mullen Lintas Mumbai, the objective of this campaign was to reinforce this brand message, and they saw Republic Day as an interesting opportunity to communicate this.

 

Republic Day celebrates the glory of the nation and the parade at Rajpath is symbolic of this day in the minds of many Indians. The parade showcases the strength, might, culture and the many different aspects of this great republic.

Stemming from the above insight and given that Avenger is all about riding out and exploring newer worlds. The idea was to celebrate this day by showcasing the great outdoors and wildlife, thus urging riders to head out and find their own parade.

 

Credits –

Creative Team: Amer Jaleel, Shriram Iyer, Satish Sethumadhavan, Garima Khandelwal

Account Management: Ayyappan Raj, Ahsan Khan and Anchal Shah

Production House:  PH, Crazy Few Films

Director- Sharat Kumar

Client – Sumeet Narang, Shardul Mujumdar, Mohit Handa