Maxis 4G Films Malaysia follows up 2016 youtube ad of the year with ‘The 50-Year Promise’
Maxis 4G Films has released ‘The 50-Year Promise’, a deeply moving short film about long-lost siblings who search for each other with the help of technology. In an effort to bring you the most remarkable reunion story this year, Maxis teams up with the same award-winning team that scripted and produced ‘The Last Kite-Maker‘, which won YouTube’s Ad of The Year 2016 a few weeks ago.
Inspired by true stories, the ‘The 50-year Promise’ hopes to encourage Malaysians to reconnect, reunite and capture lost years with family and friends this Chinese New Year, no matter how far apart or how long they’ve not seen each other, using the Internet.
“At Maxis, we want to see new technology platforms like LIVE videos empower everyone, regardless of age. The Internet isn’t just a place for millennials, but can also offer create powerful experiences for everybody,” said Sulin Lau, Maxis’ Head of Marketing Services.
“Facebook tells us people spend 3x more time watching LIVE videos vs. non-live ones, making it a fantastic tool for anyone to spread a message. We hope this CNY film shows the power of LIVE video in a fresh and very human way, and also demonstrate the difference between an okayish 4G network and a great one like Maxis 4G,” she adds.
‘The 50-year Promise’ marks the third in the series of Maxis 4G films. Last year, Maxis released two films, ‘The Road Trip‘ and the award-winning Merdeka-themed ‘The Last Kite Maker’, which was awarded the three YouTube Ads Awards 2016 including YouTube Ad of the Year.