Flying Cursor India and Axis Bank create a buzz with the launch of their new shopping credit card

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Axis.jpgThe online shopping industry is booming at an exponential rate as people are making a shift from trial rooms to browsers and apps. These shoppers know every discount, deal and offer like the back of their hand. When Axis Bank decided to talk to these evolved audience for their Buzz Credit Cards, their digital agency, Flying Cursor Interactive devised a multi-platform campaign that built on insights that spoke specifically to this audience.

AXIS 2.jpgThe campaign talks to the people whose life revolves around shopping portals and advocates Axis Buzz Credit Card with its additional discounts and 3X eDGE reward points as the answer to all their prayers. 

Flying Cursor decided to launch with two films that reflect the behaviour of the target audience and exaggerate them for a humorous effect. From being the Delivery Boy’s BFF to knowing the catalogues of every portal by heart, the films tell people if you are anything like this, then this is the card for you.

AXIS 3.jpgRohit Gite, Creative Director, Flying Cursor, says, “Online shoppers are an evolved but elusive lot. They are already drowning in a barrage of discount and offer based ads. So to stand out from the crowd we needed to tap the right insight and run with it. And considering the ever-shrinking tune off time, the communication also needs to be engaging. So we took basic characteristics and exaggerated them to give our films a fun element while also telling the target audience that this is the card for you.”

The films were also supported by a Twitter contest where they crowned the #UltimateOnlineShopper. Through a series of questions and challenges the best online shoppers were pitted against each other till the best emerged victorious.