January 2017 Archives

Pann-Lim.jpgPann Lim has been named as Jury President of the Design Lotus and Print Craft Lotus categories at this year's AdFest.

Lim, one of Singapore's most celebrated designers, is the Co-Founder and Creative Director of Kinetic Singapore, K+, Holycrap.sg and Rubbish Famzine.

"As a self-confessed design addict, it's an honour to be overseeing these categories. Designers and art directors in Asia are well known for creating campaigns that are beautifully executed. But even more important than aesthetics is the fact that the region's best work marries execution with ideas. I can't wait to see who has been creating the best work over the past 12 months," says Lim.
Mark Hendy.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Hendy, executive creative director, Grey Germany.

BEST TV
Always feels wrong as a creative director to not feedback on all ideas presented. And in film all deserved credit in some way this week. But for me the winner has to be Expedia for its heroic sense of timing. A message America needs this week even more than ever. Second place is a tough call but the beautifully shot Centrepoint film edges it. The writing might get a little Alanis Morissette at times but I know how tough that region is. So well done. Screw it, Hilux gets joint second. READ MORE...
MOUNTAIN.jpgBango is a soy sauce brand from Unilever with its mission to preserve and promote Indonesia's rich and authentic dishes. Its mobile app allows users to discover authentic food around their whereabouts, at the closest restaurants as well as street hawkers.

Each print ad in Mullen Lowe's "Eat Locally" campaign depicts a local landmark, shaped by its local culinary: East Java's Mount Bromo that is formed by ingredients of the region's signature beef stew called Rawon Nguling, rice terraces in Ubud Bali formed by ingredients of the region's signature spicy salad called Plecing Kangkung, and Kelayang Beach with its rock formations formed by the region's signature soup called Suto Belitong.
Dove Alternative Facts_SML.jpgTwo full page ads for Dove that shows statements, accompanied by the #AlternativeFacts and #RealFacts hashtags.

This topical campaign plays on Donald Trump advisor Kellyanne Conway's much ridiculed "alternative facts" statement.

Ogilvy London created the campaign that ran over the weekend in The Guardian and The Times.

VIEW THE HIGH RES FIRST AD
VIEW THE HIGH RES SECOND AD


In a press statement Kathryn Swallow, global brand vice president Dove Deo at Unilever, said: "Dove Deo is a brand all about bringing superior care to underarms, and our ambition has always been to remain relevant, insightful and bold throughout all of our communication. Connecting our brand and product message with our consumers in a meaningful way has remained at the forefront of our messaging. #RealFacts is a nod to achieving this ambition in a topical and light-hearted way".
SBI Pay.jpgIn 2016, Indian Government's landmark decision to demonetize notes of larger sum changed the face of Indian economy. To avoid facing cash crunch due to this resolution, the common Indian man has been pushed to accept digitization of currency as a way of daily transactions. Online transactions still remain to be an unknown terrain for majority of population whose sole faith lies in traditional banking with well-established financial institutions like State Bank of India.

VIEW SPOT ONE (In Hindi, no subtitles)
VIEW SPOT TWO (In Hindi, no subtitles)
VIEW SPOT THREE (In Hindi, no subtitles)
Dove.jpgFor 60 years, Dove has been working to hero the idea of Real Beauty to the world.  As stereotypes have arisen from different channels, Dove seeks to actively communicate that beauty can and should be inclusive.
 
With its #RealBeauty Is Universal campaign, and in time for one of the biggest pageants of the year, the brand powerfully uses its voice to celebrate diversity and challenge perceived notions on women's beauty.

VIEW THE SPOT
Pei-Pei-Ng.jpgThe One Club for Creativity, producer of The One Show and the ADC Annual Awards, has announced the jury for the Young Ones College Competition, which now includes 10 new juries for the newly introduced portfolio competition.  

There are 178 judges across 12 juries from 27 countries, including Ng Pei Pei, Chief Creative Officer at Possible in Singapore.

Several others from from Australasia include Jason Williams, ECD, Leo Burnett Melbourne, Iggy Rodriguez, creative group head at Leo Burnett, Sydney, Steve Back, creative partner, Joy Sydney, Takeshi Takada, executive producer, Alt.vfx, and Damon Stapleton, CCO, DDB New Zealand.

DOWNLOAD PORTFOLIO COMPETITION DETAILS 
Sampson Todd NEW.JPGAustralia: After a stellar 20-year career in advertising, Todd Sampson, non-executive chairman of Leo Burnett Australia, has quit the business.

Sampson stepped down as CEO in August 2015, replaced by Peter Bosilkovski in Sydney and Melinda Geertz in Melbourne.

To the public, Sampson is best known in Australia for his TV appearances - hosting ABC's Redesign My Brain, Network Ten's Body Hack and of course as co-star of ABC's The Gruen Transfer.

Says Sampson: "After nearly 10 years and over eight of them as a CEO, it's time for me to finally say goodbye to Leo Burnett. I have always believed your job as a leader is not complete until your succession is in place and thriving and that is the reason I stayed on over the last year as a non-executive Chair. I can confidently now say - my job is done.

"Peter Bosilkovski in Sydney and Melinda Geertz (below) in Melbourne are doing outstanding jobs and Leo Burnett, a company I will always love, has gotten stronger and stronger.
DTDC5.jpgDTDC Express Limited, India's leading logistics solutions provider has launched its new integrated brand campaign featuring its Brand Ambassador, former skipper of the Indian cricket team, Sourav Ganguly. The new brand campaign with Ganguly at its helm brings out the credentials of DTDC's vast network, its extensive service offerings with a commitment to go that extra mile to ensure that every customer's parcel reaches its desired destination on time with utmost safety and security. Therefore, DTDC is not just in the business of 'Delivering value' but a business that 'Goes Beyond the Parcel'.

VIEW THE SPOT
Keegan Pinto, FCB Ulka.jpgA joint initiative of two of India's premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.
 
Raj Nayak, President TAC said, "We prepared a creative brief in consultation with two women's rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention."

SoS Ideas promotes painless tattoo removal

tattoo 1.jpgSoS Ideas Kolkata has produced a series of posters for Purnam Medicare promoting painless tattoo removal.

Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Director: Sourya Deb. Copywriter: Sourya Deb. Art Director: Soubhik Payra.

Koi.jpgBullet Inc., Tokyo has won Best of Show in Package Design for its "KOI" sake bottle. The advertisers were Imayotsukasa Sake Brewery Co. Ltd., Niigata, Japan. The handmade design is named after Japan's most famous ornamental fish, a carp with admirable figure, markings and colors. Art direction and design was by Aya Codama. Calligrapher was Kasetsu; Project Director was Masayuki Habuki and Project Manager was Yosuke Tanaka.

SapientNitro Bengaluru India was a Best of Show Nominee in Tourism, Leisure & Travel for British Airways' "Fuelled by Love".

The 46th Mobius Awards attracted entries from 22 countries. Sixty-nine awards were given, including 29 First Place Mobius Award Golden Statuettes, 35 Second Place Certificates for Outstanding Creativity and five Student Awards.

Stapleton: Are rules more important than ideas?

img_0296.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors." - Bill Bernbach

This isn't scientific. Just a hunch. A feeling. Remember those?

It is a new year, so I decided to do a new little experiment. In a single day, I would observe what all the articles and blogs on my various feeds where about with regards to advertising. Was there an overall narrative? What are we talking about as an industry and more importantly what are we not talking about?

I had done this because I had begun to have an uneasy feeling that had begun to grow.
Capri.jpgJ. Walter Thompson Beijing's Lunar New Year campaign for Capri-Sun reminds us how easy it to lose touch with our children, and how important it is to reach out to them as they grow up.
 
The film tells the story of the complex and tender feelings between parents and a child in today's busy world. The fingers and hands of the parents, and their daughter, speak volumes, building a visual narrative that needs little dialogue to drive a powerful message home.

VIEW THE SPOT
Adam O'Connor, Katryna Mojica.jpgOgilvy & Mather has announced the appointment of Katryna Mojica as Chief Executive Officer for O&M Hong Kong from March 2017. Mojica (pictured right) takes the reigns from Adam O'Conor (right), who will focus full-time on his Global Brand Management role - announced in January 2016 - for O&M in Asia Pacific.
 
Starting her career with O&M Philippines in 1996, Mojica has held country leadership positions for the network since 2006. She has driven expansion in fast-growing markets such as Vietnam, and more recently as CEO for O&M Indonesia.
Coca Cola Tet.jpgKi Saigon's story is about a unique effort by Coca-Cola for their Lunar New Year 2017 (Tet) campaign. It all began by identifying on social media a wish that Thao, a regular teenage girl in Vietnam, had made. The wish was simple she hoped that her dad and uncle would see the Tet fireworks together, like they always had, since they were kids. But for the past 2 years, that was not to be. Her dad and her uncle had a fallout and this ritual of seeing the fireworks together was lost.

VIEW THE SPOT
Bajaj.jpgRepublic Day celebrates the glory of this nation and the parade at Rajpath is symbolic of this day in the minds of all Indians. The parade showcases the various armed forces, the states and our cultures. One other important aspect of this country is the nature and outdoors. Bajaj Avenger as a brand used this opportunity to interestingly showcase and honour India's great outdoors and the wildlife that is found in the country, thus urging riders to celebrate this day by exploring this great republic.

VIEW THE SPOT (in Hindi)
Pepperfry.jpgPepperfry.com India's No.1 Furniture & Home Products marketplace has launched a new Republic Day marketing campaign. For the last 5 years Pepperfry has played the role of a catalyst bringing more than 10000 small and medium furniture manufacturers online and connecting them with 4 million plus Pepperfry consumers. Pepperfry is celebrating Indian craftsmanship on the national occasion by extending the revelry to consumers via the Big Republic Day Sale.

VIEW THE SPOT
Sadoun-Publicis.jpgAs expected, the Publicis Groupe Supervisory Board has chosen Arthur Sadoun, currently CEO of Publicis Communications, to succeed Maurice Lévy as Chairman & CEO of Publicis Groupe.

Beginning June 1, 2017, Arthur Sadoun will become Chairman & CEO, presiding over the Management Board (Directoire), which will also be strengthened with the arrival of Steve King, currently CEO of Publicis Media. Steve King will join current Management Board members Jean-Michel Etienne, Executive Vice President-CFO, and Anne-Gabrielle Heilbronner, Secretary General.
Ted Lim _ Dentsu.jpgTed Lim, the Chief Creative Officer of Dentsu Brand Agencies, APAC has been named by the Cannes Lions International Festival of Creativity as the jury president of the Direct Lions category.

Lim (left) joins a select group of industry leaders, including Colleen DeCourcy, Global Chief Creative Officer, Wieden + Kennedy and Tham Khai Meng, Co-Chairman & Worldwide Chief Creative Officer, Ogilvy & Mather, Global, that are tasked with leading Cannes juries this year.

Ted Lim, commented, "This is not rocket science. So I won't make it sound like it is. We'll be looking for innovative business solutions: is it different? Will it make a difference? Will it move people? Will it move business? We are not here to save mankind. But we won't overlook something that reaffirms our faith in humanity."

The first line-up is named below and will be followed by an announcement of the Creative Effectiveness, Entertainment, Innovation and Health Jury Presidents next month.
Rob Galluzzo - Finch.jpgThe Cannes Lions International Festival of Creativity has named Rob Galluzzo (left), founder/executive producer of Australasian production company Finch, as president of the Cannes Film Craft jury.

Galluzzo, commented, "True film craft is not found in the broad strokes but in its minutiae. I'm looking forward to leading a vigilant jury who are not just blinded by the glitziness of the big stuff."

Other jury heads were also announced and include: Ted Lim, the Chief Creative Officer of Dentsu Brand Agencies, APAC; Khai Meng Tham, Co-Chairman & Worldwide Chief Creative Officer, Ogilvy & Mather, Global; Colleen DeCourcy, Global Chief Creative Officer, Wieden + Kennedy, Global; and Pete Favat, Chief Creative Officer, Deutsch North America, USA.

Screen Shot 2017-01-27 at 6.48.54 am.jpgThe Clio Awards, esteemed international advertising, design and communications competition, has today announced the 2017 jury for Clio Fashion & Beauty, honoring creative excellence in the business of style, and renamed from Clio Image. The 2017 Clio Fashion & Beauty jury features leading executives representing all parts of the industry. These expert names, including Hearst's Joanna Coles and Sephora's Deborah Yeh, will gather to identify the best work from the world's top fashion and beauty brands.

This year's Clio Fashion & Beauty program also includes an exclusive partnership, first announced during the Clio Awards in September 2016, with the Council of Fashion Designers of America, Inc. (CFDA). CFDA is a not-for-profit trade organization, founded in 1962, whose membership consists of more than 500 of America's foremost womenswear, menswear, jewelry and accessory designers. Clio and CFDA will work together to raise the visibility of the awards program and highlight the creative minds behind the advertising that is moving the fashion and beauty industries forward.

Directors Think Tank host high-flying party in KL

ThinkTank_CMP3337.jpgLeading Malaysian production house Directors Think Tank, Production support company Tankers and Power Tank hosted a big party last week at the Heli rooftop and lounge bar on the 36th floor of Menara KH in Bukit Bintang, Kuala Lumpur.  The 'cream' of local Industry turned out in force to party until the wee small hours.

DTT  & Tankers GM Stephen Douglas said: "With Christmas finishing and CNY looming, we just thought why don't we throw a party.  Why not, the industry loves to party.  Also, good to see the KL industry all together in one place. In true DTT fashion, we also only just realized that DTT had been making TVC's since 2007! So, another great reason to celebrate!"

ThinkTank_CMP2676.jpgThinkTank_CMP2647.jpg


McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgThe Call for Entries to The Work 2017 is out and it's FREE to enter.
The deadline is Tuesday 28th February, 2017
.

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

Acceptances count in the upcoming 2017 Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2017. Accepted work will be featured on The Work 2017 website.
 
ENTER THE WORK
Chicken Rice Stall.jpgTo celebrate the coming of the Lunar New Year, GOVT Kuala Lumpur has devised a new way to engage with its clients. Rather than commit to the typical and expected hampers that seem to crowd the client's reception area, GOVT went with something more Malaysian - a Chicken Rice takeaway box.

Within the box however is not the delicious lunchtime favourite. Instead, it's a card that shows the promise of a delicious lunch along with the following message: "To own the Year of the Rooster, one must first consume it. Which is why we'd love to buy you chicken rice on 7th or 8th February 2017 (you tell us when) from 12.30pm to 2.00pm".
mysamsung.jpgTribal Worldwide Singapore has been appointed to lead the planning, development and rollout of mySamsung, a large-scale mobile customer care program that runs across 11 markets. It won the business in a competitive pitch. mySamsung is a first-of-its-kind service innovation that helps customers better optimise, manage and earn rewards from their Samsung products.

Irene Ng, Vice-President of Marketing at Samsung Electronics for SEA and Oceania, said, "We have great chemistry with the team at Tribal, and have been thoroughly impressed with their thinking and capabilities. They demonstrated a vision and commitment that made it easy to say yes. We look forward to growing the partnership over the years ahead as we jointly strive to deliver a better product experience for our consumers."
Abdullah and Matthew_Columbus Malaysia.jpgDentsu Aegis Network Malaysia has launched Columbus in Malaysia, making it now eight markets across Asia Pacific that the digital marketing network works in.
 
Columbus Malaysia is now part of Dentsu Aegis Network Malaysia's stable of 13 marketing and communications agencies, effectively bolstering the network's digital capabilities and strengthening its leadership position in digital marketing in the country.

Columbus is Dentsu Aegis Network's second digital performance brand in Malaysia and operates in parallel with Consider iProspect as a sister agency.
The Apollo (2)-min[2][1][3].jpgFollowing on from the successful 2016 launch campaign, McCann Sydney has kicked-off its second year of 'A Table to End Hunger,' expanding the campaign nationally as well as Singapore and Japan.

The campaign for The Hunger Project Australia, allows foodies to bid for a romantic dinner at Australia's most popular restaurants on the hardest day of the year to get a table, Valentine's Day. Bids are made via a dedicated eBay site with all proceeds going directly to The Hunger Project.

Tripling in size in just one year, the campaign has over 65 restaurants generously offering dinner and wine including Brasserie Gavroche in Singapore and The Apollo in Tokyo as well local Australian favourites Quay, Bennelong, Automata, Tipo00 and Minamishima.
GuardianMalaysia.jpgBBDO Malaysia has launched a new Chinese New Year campaign for Guardian Pharmacy, which showcases a father's love for his daughter through the giving of gifts.

Insight shows that Asian parents are not the best at expressing themselves emotionally, especially when it comes to verbal expressions of love. Instead, they show their affection for their family in more subtle ways, but all the while their children know that they wish the best for them.

VIEW THE SPOT
Webe_Rooster.jpgIn celebration of Chinese New Year ("CNY"), webe is streaming adigital feed of a live rooster on their Facebook page. Onscreen, the "Rooster of Destiny" will be helping viewers decide some of the common choices they will face this festive season. The fun video stream marks the peak of webe's ongoing CNY campaigns which include the #syiokkawkaw as well as #matefor9 promotion.

webe, TM Group's Digital Mobility Services Provider and Centre of Excellence in mobility, cheerfully invites everyone to tune in from 27 Jan - 30 Jan, and watch the bird in his specially designed rooster house.  Split into two halves - one yellow, the other red - each half of the house depicts the answer to a typical CNY choice.
Chairman MaoRed Envelopes 02.jpgIn Chinese traditions, a red envelope (hong bao in Mandarin, lai see in Cantonese) is simply a long, narrow, red envelope in which Chinese people wrap not only "lucky money", but also blessings for the ones they love during holidays and special occasions such as Chinese New Year.

Since the red envelope was first invented, its design has remained largely the same. Jody Xiong, founder of the Shanghai-based independent agency The Nine, tried to think out of the box and design a fun red envelope that speaks innovation and creativity during this Chinese New Year.
Dentsu Aegis_Dwi Sapta.jpgDentsu Aegis Network has announced that it has signed a definitive agreement to acquire Dwi Sapta Group, the number one local advertising media agency in Indonesia. The multi-brand acquisition will add significant scale to the network's resources and synergies, further strengthening Dentsu Aegis Network Indonesia's position in the market.
 
Founded in 1981, Dwi Sapta Group is the leading and largest independent advertising and media business in Indonesia with over 400 staff. Its full-service offering includes advertising, media, PR, digital and activation. Joining forces with the network will be two media agencies Dwi Sapta Media and Main Media, two creative agencies Dwi Sapta IMC and Main Ad, a digital agency Inexus, a PR agency Dwi Sapta PR and an activation agency Bee Activator.
Corey-Esse640x500.jpgCorey Esse of Finch has been named Jury President of the Film Craft Lotus and New Director Lotus jury at AdFest 2017,

AdFest takes place from 22nd - 25th March 2017 in Pattaya, Thailand.

As Managing Director and Executive Producer at Finch, Esse (pictured left) is one of the region's best-known EPs, overseeing Finch Productions in New Zealand and Australia.
ClemsMelbTheBoys.jpgContagious has revealed its Contagious Pioneers 2017 list. The Pioneers list ranks agencies from around the world that consistently set the standard for excellence and innovation in marketing.

Clemenger BBDO, Melbourne has ranked #2 'best and bravest' agency in the world ahead of Colenso BBDO, Auckland which ranked at #3. Also from Asia Pacific Leo Burnett Sydney ranked equal #11 sharing with The Brooklyn Brothers, London. Edelman Deportivo, Stockholm nabbed the #1 spot.
Pay TV_Tet.jpgIn Vietnam, Lunar New Year or 'Tet' isn't just a time to celebrate; it also happens to be an annual event for families and neighbors to demonstrate how prosperous they are getting. This means neighbors' homes are carefully observed for signs of new found prosperity and markers of progress. So as Tet approaches, this inevitably leads to a neighborhood wealth show, with families trying to outdo each other with festive decorations, new purchases for the home and extravagant gifts.

VIEW THE SPOT
Joanne Theseira.jpgPublicis Communications Singapore has promoted Joanne Theseira to Managing Director of Publicis Singapore. In her new role, Theseira will oversee both Publicis Singapore and design and technology consultancy, Nurun, where she will continue to partner award-winning creative, Jon Ng.

Theseira (pictured) is tasked with building on the creative agency's strong business performance in the past three years through deeper integration across its roster of sister agencies in the hub like MSLGroup, Luminous and Prodigious. She will report to Lou Dela Pena, CEO, Publicis Communications Singapore.
James Morris(left) Daniel Bergmann(right) Stink.jpgEffective immediately, the digital creative studio Stinkdigital have announced a name change to Stink Studios. As part of the change, the creative studio has also announced a unification with its sister content company of the same name. The move gives this new iteration of Stink Studios a bolstered set of services that will see it create and execute everything from strategy and conceptual work to interactive and content across its six offices, including Shanghai.

Partners Mark Pytlik, James Britton and Dan Scott Croxford will guide the day-to-day operations of Stink Studios' six offices and 125+ staff, working into Stink CEO James Morris (pictured left) and Stink Founder and President Daniel Bergmann (right).
Bocys-Lam.jpgTribal Worldwide Hong Kong has appointed Bocys Lam to boost the agency's technology expertise, effective in January 2017.

In his new role as Technical & Operations Director, Lam (pictured) will work closely with Head of Tribal Leo Tsui to spearhead the technology and project management team, in addition to enabling technologists to take on more enterprise scale projects like ecommerce websites, mobile and VR applications.

Lam joins Tribal after seven years at digital agency Mirum Hong Kong. Prior to his departure, he was General Manager, Projects in charge of more than 60 project managers and developers. Key clients under his remit included Hong Kong Tourism Board, Wynn Macau, Hong Kong Trade Development Council, HSBC and Hong Kong International Airport.

"With over 16 years' experience, Bocys brings a unique combination of business skills and technology know-how to our team," said Tsui. "We look forward to really boosting our offering, and adding a new dimension to our partnerships with new and existing clients," he added.

"Leo has put together an incredibly dynamic team at Tribal Worldwide Hong Kong," said Lam, "I look forward to tackling 2017 with a fresh challenge and cannot imagine a more fitting place to kick off the new year."
 
Darren Spiller.jpgCampaign Brief can reveal that former DDB Group Melbourne chief creative officer Darren Spiller, who departed in November last year, has been appointed chief creative officer of Host, based in Sydney. This is the agency's first chief creative officer.

Spiller joined DDB Melbourne in 2012 as ECD, replacing Grant Rutherford, and was promoted to CCO in February 2015, a move which saw a major creative restructure for the agency. During his time at DDB Melbourne, the agency enjoyed a creative resurgence, developing high-profile work for Westpac, Devondale and RSL amongst others.

Prior to joining DDB Melbourne, Spiller held the role of CCO at Fallon USA, moving to Minneapolis in June 2009. Before Fallon, he was regional creative director of Publicis Mojo Australia and New Zealand.

At Mojo Spiller was ECD on award winning campaigns including Tourism Victoria's 'Labyrinth' and 'Run Rabbit Run', Nestle Peters Drumstick campaign and 'Nike's 'Stuff History'.

During a career of more than 20 years, Darren has produced award winning campaigns for clients including Nike, Nestle, Tourism Victoria, NBC, H&R Block and Lion to name but a few and has played a key role on the global creative boards at Publicis and DDB.

Director Miki Magasiva joins Eight

MIKI CB.jpgEight has signed Miki Magasiva to its roster of directors.

Born in Savaii, Western Samoa, Magasiva hails from a long line of performers, artists and storytellers. With a talent for finding the comedy in truth, Magasiva possesses an innate sense of pace and timing. His thespian background affords him a unique insight into the actors' craft, enabling him to derive effortless performances from actors and non-actors.

Says Magasiva: My mum said she'd give me a hiding if I didn't join Eight, so here I am. So far I've seen a great committed team who are hardcore fun and passionate about their work. Damn it, I'll have to step up now!"
Thumbnail image for CANNES-LIONS-2010-AERIAL-SHOT-WEB.jpgThe Cannes Lions International Festival of Creativity released their call for entries.

This year, there are no new Lions and significant focus has been placed on improving and simplifying the entry process to ensure it is clear and easy to navigate. Improvements include a new 10-point entry checklist, designed to guide people through the system more effectively.

The Lions, the global awards that celebrate the best creative work, commend and honour 24 key disciplines, from Innovation, Product Design and Entertainment to Creative Data and Outdoor. Entry numbers have grown annually, reaching a record-breaking 43,101 in 2016.
Icaro headshot (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Icaro Doria, the chief creative officer of DDB New York.

BEST TV
Pretty good week on the film camp. Adidas Original is Never Finished leads the way with a great celebration to originality. It's a beautiful spot with amazing craft and really truthful to what Adidas Originals stands for. The song, My Way, ironically was the one danced by the new president on his inaugural powwow. Kohler Never Too Wanted has beautiful craft and for sure is very unusual work for... faucets! I did like The Warning for Snickers too. Nice way to play with a great concept. READ MORE...
HAPERCOLLINS.jpgIn this Taproot Dentsu Gurgaon's commercial for HaperCollins India a book is lost on a journey but as the book travels, the owner finds new hope.

VIEW THE SPOT

Last few days to enter the 2017 ANDY Awards

Screen Shot 2017-01-20 at 6.25.59 am.jpgGreat ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.

VIEW THE SECOND CFE FILM
ENTER NOW
Bengal.jpgThe film created by Ogilvy & Mather Kolkata for Bengal Tourism traces the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part of India - A place that welcomes guests with open arms.

VIEW THE FILM
TITAN RAGA  0262.jpgTitan Raga has become synonymous with clutter-breaking and thought-provoking campaigns and has narrated compelling stories on the evolved Indian Woman. Staying true to their brand persona, the latest campaign by Titan Raga conveys a strong message on the choice of motherhood.

VIEW THE SPOT
Mahindra.jpgFCB Interface India has launched a new campaign for Mahindra's range of SUVs. The campaign encourages everyone to get out and experience all that life has to offer. And with its range of SUVs and off-road vehicles, there is no better way to do it. With stellar locations and spectacular experiences on full display, this campaign embodies the spirit of adventure and freedom.

VIEW THE FILM
Y&R Yangon.jpgAs part of continued expansion in Indochina, Y&R Yangon has appointed Mohit Pise as General Manager and Milla Chaplin as Strategic Planning Director, while Khin Myat Thu is promoted from GM to Chairwoman.

Together, the new team will focus on Y&R Yangon's client base as well as new business opportunities in one of the sub-region's most exciting markets. Based in Myanmar, the team reports to Y&R Indochina CEO Peter Skalberg.

Pise brings with him close to a decade's experience in advertising. Most recently the business lead for Uganda, Rwanda, South Sudan and Zambia at Africa's biggest telco MTN, before that he worked with the likes of Wieden+Kennedy in India, on brands including Chevrolet, IndiGo Airlines, Ten Sports and ICICI Bank.

Damon Stapleton: 11 seconds with Madiba

20131208-121457 (1).jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

I met Nelson Mandela twice. Each time it was fleeting but those 11 seconds have stayed with me. The second time was about 4 seconds long and we were completely alone. I was working at an agency called TBWA Gavin Reddy in Houghton in Johannesburg. Houghton was the suburb where Mandela lived.

I was walking to work early one morning because my Beetle had broken down for the third time that month. I was walking down a road and not really looking up. I sensed somebody in front of me. About 10 metres away stood Nelson Mandela. His bodyguards were a little way back. He was going for a walk. I was going for a walk. We were walking. We were alone on an empty street. Fuck. What do I do?
joanne Lao.jpgTBWA\Shanghai has been awarded the creative and brand strategy duties for Momo, one of China's leading mobile social networking platforms after a competitive pitch.
 
Joanne Lao, TBWA\ Greater China's CEO (pictured) said, "China's social media landscape moves at speed; constantly innovating, challenging and changing. With over half of China's population accessing social media platforms, the ecosystem is complex and competitive.
 
"As a leading platform, Momo's ambition to continue to grow and forge greater connections with its customers makes it an exciting opportunity to develop work that shapes culture."
Momo Inc. officially began operations in 2011 and filed for a U.S. IPO in 2014. Momo has become the third largest mobile social networking platform in China. Its innovative approach to connecting people via multiple mediums with a strong focus on video has led to its leading position in the market. Momo attaches great importance to building brand equity, and has achieved remarkable growth in recent years.
KUNGFU.jpgFor the first time, the Ministry of Communications and Information is launching a Lunar New Year Kungfu series, "Kungfu Fighter, Hidden Sugar", that reminds us to eat in moderation this festive season. In support of the Let's Beat Diabetes campaign, the action-packed series takes an innovative multi-platform approach to reach the masses.

VIEW THE 90 SECOND SPOT
VIEW FIRST 5 SEC SPOT
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Victor Manggunio_640x500.jpgVictor Manggunio, Chief Creative Officer of Leo Burnett China, based in Shanghai, is joining AdFest as Jury President, Media Lotus & Effective Lotus.

"It's a great honor to accept this invitation and play a role in judging the Media Lotus and Effective Lotus winners - two categories that require the right balance between creative and strategic thinking. I'm really looking forward to seeing which brands and agencies win this year," says Manggunio (pictured), who has worked in the region for 22 years and joined Leo Burnett China as Chief Creative Officer in 2015.
Pampers.jpgL&K Saatchi & Saatchi Mumbai shows how happy, healthy babies need both mama and papa and asks parents to share their Pampers papa moments through a web film.

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Jason Hill 1.jpgOgilvy & Mather Singapore has appointed Jason Hill as Chief Strategy Officer, effective immediately. Building on his 10 years with Ogilvy across two markets, Hill's new role will see him leading Singapore's strategy group across a broad range of capabilities including brand planning, customer engagement, channel, data analytics and social strategy.
 
Previously as O&M Singapore's Head of Consulting & Data Analytics, Hill (pictured left) led teams of strategy and data specialists to combine customer insights and data analytics with creative interpretation to develop strategic solutions for some of the agency's largest local and international clients.
SOWING KINDNESS 1.jpgVinasoy, Vietnam's leading soy milk brand, has recently launched its Tet or Lunar New Year campaign in partnership with The Purpose Group.

The campaign is spearheaded by an online short film titled "Sowing Kindness". The film tells the story of an old man who makes clay dolls, and these clay dolls play a central role in recognizng acts of kindness performed by strangers. Following the film, the audience is called on to join a social act of sowing kindness using the #gieoanlanh.

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Dan-Wieden.jpg549f4c4d90016_lee_clow (1).jpgThe One Show, the most prestigious awards show in advertising and design, has today announced the jury for the newly created Cultural Driver Award.  

The jury is made up of artists, tastemakers and creatives, including the inimitable will.i.am; Derek "Fonzorth Bentley" Watkins, Grammy-nominated producer and author who came to fame through P Diddy; Tinker Hatfield, who designed the majority of Nike Air Jordan; and advertising legends Dan Wieden and Lee Clow.

The Cultural Driver Award celebrates influential ideas and executions that have had a noticeable impact on pop culture, often transcending the traditional categories in advertising and design. The special award will be presented for the first time at the 44th Annual One Show Awards on May 12 at Cipriani Wall Street in New York City.

The complete jury can be found here.
McDonalds 1.jpgMost people today are probably leading more comfortable lives than the emperors of ancient China, especially when it comes to getting hold of tasty food.

McDonald's China has highlighted this point in a series of three amusing new videos. These little stories show how the emperors and their wives struggled to enjoy fresh shrimp, pineapple, and lychees. McDonald's points out how easy it is today to enjoy these succulent delicacies and encourages consumers to visit McDonald's during New Year and enjoy them without having to wait!

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FCB Kuala Lumpur wins Havaianas business

HAVAIANAS.jpgLeading Brazilian fashion brand, Havaianas has chosen FCB as its agency for Malaysia.

"FCB displayed a deep understanding of what Havaianas stands for and clearly demonstrated that they were in tune with the Malaysian fashion audience." said Jaime Syjuco, Managing Partner of the Moda Pacifica Group, exclusive distributors and retailers of Havaianas Singapore, Malaysia and Philippines

The role will not only see FCB taking charge of the local advertising duties but also serving as the brand's extended marketing arm, tasked with emulating the brand's quintessentially Brazilian flair within a locally relevant and meaningful Malaysian context.
Fadi-Yaish640x500.jpgFadi Yaish is to join this year's jury panel as Jury President, Outdoor Lotus and Press Lotus. AdFest 2017 will take place in Pattaya, Thailand from Wednesday 22nd to Saturday 25th March.

As Regional Executive Creative Director at Impact BBDO, Yaish (pictured) has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide according to the Directory Big Won Rankings 2016.
Kabir Suman.jpgNot often does an FM station RJ announce during his show, "Don't go anywhere during the break, a jingle is coming up!"

That's exactly what has happened with Bisk Farm's new radio jingle conceived and executed by SoS Ideas Kolkata. SoS managed to rope in an unlikely choice for a singer as far as advertising songs are concerned, legendary Bengali artiste Kabir Suman, who recorded a commercial after almost two decades. The jingle is for Bisk Farm's Just Ginger Biscuits, and the words, music and above all, the voice, brought in the warmth (of ginger) straight into the homes of Bengal. The jingle is a big hit on radio, with people flooding social media with likes, shares and comments. Although not meant to be an online release, a video of it is going viral on the web.

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Elevator.jpgTapzo, India's first all-in-one app, has awarded its creative duties to BBH India, following a multi-agency pitch. The app aggregator launched its first campaign showcasing its unique value proposition.

While apps on our smartphones have made chores easy, they also consume data, battery power and space. Research indicates that most smartphone users in India uninstall nearly 75 percent of apps soon after they download them, citing limited memory and high data costs as main reasons.

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Screen Shot 2017-01-20 at 6.25.59 am.jpgGreat ideas are killed every day. The 2017 ANDY jury will stop at nothing to save them.

The Andy Awards has unveiled the second animated film in its call for entries campaign for the 2017 Andy Awards via Deutsch, New York which mocks stereotypical PSA-style campaigns.

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Toshihiro Yamamoto_Dentsu.jpgDentsu Inc has named Toshihiro Yamamoto as the Japanese giant's new President & CEO. Mr Yamamoto replaces Tadashi Ishii, who resigned in December following a series of public scandals involving Dentsu.

Yamamoto (pictured left) joined Dentsu in 1981 and is the only Dentsu President who has led all three domestic business domains: Media Content, Account Services and Business Development.

Two other senior appointments were also announced - Shoichi Nakamoto (currently Director and Senior Executive Vice President & CFO) and Yoshio Takada (currently Director and Executive Vice President) as Representative Director and Senior Executive Vice President & CFO and Representative Director and Executive Vice President respectively.

Said Yamamoto: "My mission is to re-establish trust in Dentsu in Japan, and build a sustainable growth path for the long term. I believe it will become a reality with the improvements we are making to create a more flexible working environment where our diverse talents will thrive to help create value for our clients and professional fulfilment for our people."
KFC Band.jpgJWT Vietnam has cooked up a spicy K-pop campaign to help KFC deliver Korea to young Vietnamese as part of the brand's World Taste Tour.

Vietnamese have a great desire to see new places and experience new things. About 6.5 million Vietnamese tourists travelled abroad last year, up 15% over 2014 - and up stratospherically from 2001, when just 271,000 tourists traveled abroad, according to data from the Vietnam Tourism Association.

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Maxis.jpgIn Malaysia, it was common practice during the post-WWII era to give away children to other families due to extreme poverty and poor living conditions. Many of them are still disconnected. This film from Ensemble Malaysia highlights the poignancy and the hope that thousands of Malaysians carry with them in their hearts.

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Budweiser.jpgChinese New Year is the most important holiday in China, and Budweiser has traditionally been popular during the celebrations for its auspicious red colour. But research pointed to a worrying trend that the homecomings and traditions that were being played out all over China seemed to be losing their meaningfulness in contemporary culture, juxtaposed against the backdrop of a generation that is all about "me versus "us".

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FlorianeTripolino_PublicisOneJapan.jpgPublicis One Asia has appointed Floriane Tripolino as Managing Director of Publicis One Japan, which is the integration of 3 different entities: beacon communications, Saatchi and Saatchi, and MSLGROUP. As a French-Italian who worked in France, Germany, Russia and Singapore, Tripolino (pictured) brings more than 15 years of international experience and leadership to the role.

"I believe in partnering with my clients, getting familiar with their business in order to come up with innovative "end-to-end solutions" leveraging new agency capabilities that have measurable impact on our clients' business. In an increasingly complex and fast-changing environment, our role is to provide our agency brands with a rich eco-system in which they can thrive, while staying true to their DNA."
SUCCESS.jpgSuccess is a leading apparel brand of eastern India. Every year during Christmas they try to come up with something that makes the society a good place to live.

This year, Success gifted something to the people of old age homes of Kolkata with a team of Santastic sons and daughters.

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Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Directors: Sourya Deb. Copywriter: Sourya Deb. Art Director: Soubhik Payra.
Dove.jpgBBDO Beijing has launched Dove's Chinese New Year Campaign, which showcases a touching reunion story between a daughter and her mother and uses Dove to express her love.

Insight shows that Chinese people often struggle to show their affections and emotions, especially to their parents. Nowadays, with more and more young people moving away from home after school, this emotional disconnect is even more apparent during Chinese New Year, a rare time when they reunite.

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Kitty Lun & Nicole McMillan.jpgAsia Pacific Effie Awards 2017 has announced 2 more Heads of Jury - Kitty Lun and Nicole McMillan, following the first announcement last week.

Kitty Lun (pictured left) is the Head of Creative Shop, Greater China, Facebook. Lun has vast experience in the Effies. She has been involved with the APAC Effies since 2014 and was the Jury Chair for the inaugural Positive Change Asia Pacific Effie 2016, Effie Hong Kong and Effie China.

Prior to joining Facebook in January 2016, Lun was Chairman/CEO at Lowe China for the past nine years, where she achieved tremendous business growth and led the agency to become the most awarded agency in China in 2014 and 2015. She has also worked with Leo Burnett, McCann, Euro RSCG and Arnold.
Bajaj Nomarks.jpgBajaj Nomarks, a leading player in the mark removal cream category, has unveiled its latest brand campaign that highlights the many advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face.
 
Conceptualized and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself.
 
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Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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free_singapore_tour_900 (1).jpgThe Singapore Tourism Board (STB) has appointed Zenith as its new global media agency. The win expands Zenith Australia's tourism roster, sitting alongside Singapore Airlines.

The contract will commence on 1 April 2017.

The STB account win continues a strong period of growth for Zenith Australia, winning ALDI in November 2016.
Allianz_Amateur Replay.jpgOgilvy & Mather Singapore has scored a total of 10 shortlists out of Asia's 32 finalists in One Show's Q3 (Quarter 3) shortlist, released today.

Eight of Ogilvy Singapore's shortlists were for Allianz's "Amateur Replay", one is for Singtel's "Data Exstream" and one for Singtel's "Singtel Firecracker".

Cheil Hong Kong has 4 finalists - three for Samsung's #BeTheirEyes and one for Hello Angel's "Nappy Notes".

Ogilvy & Mather Group Hong Kong has two finalists one for Volkswagen "Honestly Good Prices" and the other for Shutterstock's "Fake Study".
Ibraheem Youssef.jpgJ Walter Thompson Hong Kong creative director Ibraheem Youssef has left the agency to seek new challenges in the Asian region.

Youssef has been with J Walter Thompson Hong Kong for two years, working predominantly on APAC regional business such as Mattel (Fisher-Price & Thomas & Friends) and - through Mirum Hong Kong - Ferrero (including Ferrero Rocher, Raffaello).

The last project that he worked on was for Ferrero Rocher in Hong Kong and a collaboration with Vivienne Tam.

Prior to his time at J Walter Thompson Hong Kong, he was working at Hill Holliday in Boston, USA, mainly working on the national business for Bank of America, Cigna Health Insurance and Dunkin Donuts.

He can be contacted via his Linkedin website.
LUCY AITKEN.jpgWarc has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy.  

Lucy Aitken, Case Study Editor at Warc, comments (pictured), "We've scrutinised the data of more than 200 entries to the 2016 Warc Prize for Asian Strategy to establish an unparalleled insight into how the region's marketers are responding during a time of challenge and change."

Aitken adds, "Several years of demographic and cultural change have offered new creative opportunities for advertisers. Smartphone adoption is soaring - particularly in India - and Asia's middle class continues to grow exponentially. As in the 2015 Prize, brands are continuing to invest in purpose-led campaigns, however new trends are emerging as a result of Asia's economic slowdown."
Yasuharu-Sasaki640x500.jpgAdFest will be joined by one of Dentsu Inc.'s top creative visionaries, Yasuharu Sasaki, in Pattaya Thailand where he will lead the Interactive Lotus & Mobile Lotus categories as Jury President. AdFest runs from 22nd to 25th March.

Sasaki (pictured) joined Dentsu Inc. as a Copywriter over 20 years ago in 1995. Since then, he's established a reputation for experimenting with technologies and inventing next-generation concepts that extend beyond traditional advertising as the agency's Head of Digital Creative and Executive Creative Director, based in Tokyo.
Heineken.jpgIn Vietnam Tet is the biggest holiday of the year stretching across 1-2 weeks. Traditionally everyone goes to their hometown to visit their family. However as Vietnam embraces more progressive thinking there are couples who consider taking this holiday time to rest and recharge instead. As a progressive global brand, Heineken wants to "open your world" to new ways and to challenge routine thinking. But how do we do this without offending or throwing away timeless traditions? To demonstrate that there is a way to stay true to tradition without being traditional, Publicis Vietnam did a Tet campaign that pranked one unsuspecting husband to open his world, and ultimately his Et.

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Made in India1.jpgThe Advertising Club and AAAI will come together to deliver the Abby Awards, India's premier awards show in April this year. These ads by Scarecrow Communications India's creative director Manish Bhatt highlight the fact that Abbys is a truly Indian award.

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Tsingtao.jpgDDB Shanghai and Tsingtao employ drones to deliver beer to an international community of beer lovers. Its fun, its about beer and its just 30 seconds of your life!

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Musu.jpgEight Partnership Hong Kong has created a new bar and bistro to stir up the après ski scene in Niseko, featuring staff uniforms designed in collaboration with legendary snowboard brand, Burton.

Inspired by the iconic après ski bars in the tradition of great resorts in Europe and North America, Eight developed the concept, the brand identity and the interiors for Mūsu around the desire for skiers to share stories, food and drink around a crackling fireplace after a long day on the slopes.
KV 3 pixie cut.jpgDove Hair China this week launched its newest online campaign, 'My Hair: It Has to Be My Way.'  Featuring a variety of women of differing ages and echoing Dove's 'Real Beauty by Real Women' brand ethos, the campaign aims to encourage women in China to stay true to themselves by revealing their individuality through their choice of hairstyle.

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shine-on-sierra-leone-students-smiling-hands (1).jpgNew York Festivals Torch Awards, a unique creative competition for young creatives 18-27 years old, has partnered with Today, I'm Brave, a registered nonprofit, whose dynamic mission celebrates people performing Brave acts every day and everywhere.  Today, I'm Brave's intention is to inspire others to conquer their fears--because when we're Brave, we can accomplish anything.

Today, I'm Brave's initiative started out as a social experiment to inspire an Ebola-stricken community in Sierra Leone, and has evolved into a non-profit designed to inspire bravery within people and organizations around the world. Since the movement started a year ago, Today, I'm Brave has amassed over 110,000 followers and made 7.5 million online impressions.
TOM ESLINGER -web-CROP.jpgFurther strengthening its commitment to offering clients strategic counsel paired with integrated communications, Burson-Marsteller has lured world-renowned and internationally awarded executive creative director Tom Eslinger to be he firm's first-ever global chief creative officer.

He will be responsible for the seamless integration of strategy, planning and analytics to yield powerful, integrated creative ideas for application across all traditional, digital and mobile platforms as well as emerging platforms like virtual, augmented and mixed reality.
 
Before joining Burson-Marsteller, Eslinger was consulting Executive Creative Director for visual effects and virtual reality firm Framestore's integrated advertising efforts. Before that, he spent 13 years in the Saatchi & Saatchi network - starting at Saatchi's Wellington in its heyday - eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment and led cross-network partnerships via the Publicis Groupe. He served for 10 years on the Publicis Groupe's Worldwide Creative Board of Directors and was a member of its mergers and acquisitions/investment group of directors.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgWho's going to create the best online film in 2017? Give me something to write home about. Chris Kyme continues his "Postcards from..." series.

Happy New Year everyone. Right now it's a bit quiet here as we're in the middle of that delicious lull that occurs between the Christmas and New Year shut down, and the even more serious one that follows with Chinese New Year. I always love it as you know you can chill out a bit before the real 2017 kicks in. Take the time to catch up with a few people. Get a haircut. Or do some market research in the beer category.

I also spend a bit of time watching local TV, not just because I am watching Korean dramas where everyone walks around looking serious or suspicious all the time. But I like to watch TV ads. It's a form of personal torture. I think I'm on the lookout for the odd rare spot that's any good, but really it's because I love watching celebrities having orgasms over beauty products, and fake perfect families having their lives made happier because of some cooking oil.
McDonald's_DDB CNY (1).jpgMcDonald's, in partnership with DDB Group Hong Kong, are encouraging people to rediscover the magic of Chinese New Year with a new brand spot bringing in the Year of the Rooster.

The 60 second TVC sets out to remind viewers what CNY felt like when they were children. Too often the rituals around the festival lose its fascination as people grow older, and repetition, routine and chores wear down the magic they once experienced as children. This year, McDonald's is recreating those feelings of wonder with a simple yet relatable human story. The spot opens on a CNY parade - a spectacular show of colour and sound - and leads up to a show-stopping moment when a little girl shares her McDonald's fries with the dancing lion, proving the power of small gestures to make a big difference.

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KFC.jpgEveryone's favourite "Finger Lickin' Good" brand is making mouths water with the release of their limited edition Golden Butter Corn Chicken in Hong Kong, to celebrate Lunar New Year.

Ogilvy & Mather Hong Kong (Ogilvy), teamed up with KFC Hong Kong to release the commercial, which features a young boy going around Hong Kong gathering lucky Lunar New Year items for his family in time for the holiday. His last stop sees him buy a bucket of KFC's mouth-watering Golden Butter Corn Chicken - which is the only way to ensure your Chinese New Year luck is complete.

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MGM COTAI2.jpgMGM has brought J. Walter Thompson Hong Kong on board ahead of the launch of the company's new US$3.1 billion integrated resort in Macau this year.

MGM COTAI, which is scheduled to open its doors this year, is MGM's second property in Macau. The first property, MGM Macau, opened in 2007.

Forming a specialist team between its Shanghai and Hong Kong offices, J. Walter Thompson will create an integrated campaign to launch MGM COTAI, as well as advertising strategy and executions designed to attract customers to both of the company's Macau properties through, and after, the launch.

"We are delighted to have been selected to work with such an iconic brand and look forward to building a rewarding partnership with MGM," said Mark Webster, CEO of J. Walter Thompson Hong Kong. 

"The opening of a such a special second property is a pivotal moment for the MGM China business and particularly against the backdrop of an evolving Macanese market. It's both an opportunity and a responsibility we look forward to undertaking," added Rollo Gwyn-Jones, Group Account Director at J. Walter Thompson Hong Kong.
Drunk Tweets.jpgDrunk driving is a pervasive problem in our society, while the Government of India has rolled out several initiatives, spreading awareness urging people to not 'drink and drive' continues to be critical. In continued commitment towards promoting safe driving, Ola, India's most popular mobile app for transportation launched the '#PeekeMatChala' initiative, conceptualized by Happy mcgarrybowen, to discourage drunken driving during the New Year festivities.

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Rocket Oil.jpgSoS Ideas came up with a quirky ambient idea to promote Rocket Oil from Glamour World. Rocket Oil is an aphrodisiac product mainly used by the man on the street.

Life size cardboad cut outs of men were strategically placed around lamp posts to promote the benefits of Rocket Oil.

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Credits - Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Directors: Sourya Deb, Siddhartha Sankar Ray. Copywriter: Sourya Deb. Art Director: Soubhik Payra.
Image 1.jpgNew Zealand: NZ Transport Agency, along with Clemenger BBDO Wellington, have launched the first piece in a new chapter for speed, 'Less Speed, Less Harm'.

Says Brigid Alkema, ECD, Clemenger BBDO, Wellington: "Until now speed messaging has focussed on the negative impacts of speed. This new chapter highlights a benefit, not a cost, of the speed of a driver."

The new AV piece, directed by Noah Marshall of The Sweet Shop, shows the outcome of a competent driver choosing less speed.

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Screen Shot 2017-01-12 at 17.50.27.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Clark Edwards, creative director, AMV BBDO, London.

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My pick this week is Mercedes-Benz, 'The Encounter'. In the sixth months since Stranger Things aired, I'd hazard a guess that the show's been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that's well cast and looks nice. Plus, the girl's hair near the end is dimension alteringly great. READ MORE...

Stapleton: The beautiful stone in your shoe

fullsizerender (2).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"No man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus

I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked Blueberry muffins.

Well, I find it hard to decompress anyway. You are working flat out and then suddenly you are supposed to do the opposite. It's like you are going down the main straight of Monza at 300kms an hour and halfway down you are told to make a hard right turn. Tricky.
Mudah.my.jpgBuy and sell online marketplace, Mudah.my, recently launched two light-hearted online TVCs to encourage Malaysians to de-clutter ahead of Chinese New Year.
 
The campaign theme, #HoEeKi, which means Let It Go in Hokkien, was derived from the creative insight of how Chinese people are known to hoard household items and clothes as there is little motivation and avenue for them to let go of the items. And so, the campaign aims to get people to sell their unused items on Mudah.my.
 
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Sylvia leong.jpgJ. Walter Thompson Asia Pacific has appointed Sylvia Leong as Asia Pacific Director of Human Resources effective February 2.
 
The move marks a full circle for Leong (pictured), who started out at J. Walter Thompson Singapore in 2000, before moving on to a diverse HR and talent management career that spans the media, heavy industry and technology sectors.
 
"I'm delighted to be back in the network, especially because it is such an exciting time at JWT," said Leong.
 
Leong, who has a strong focus on cultural transformation and change management, joins from Kennametal Inc, where she led a regional HR team across the full spectrum of talent acquisition, engagement and management activities. Prior to that, Leong was with SPX Flow Technology, where she worked on improving HR efficiency and effectiveness through influencing organizational design and effectiveness, and led successful change management programs across several corporate acquisitions.  She has also worked at International Logging Services, as Regional HR Manager, as well as at MediaCorp and at J. Walter Thompson Singapore.
FRANCIS WEE 01.jpgFrancis Wee has signed on as Executive Creative Director at Ogilvy & Mather Advertising Singapore, effective immediately. Wee officially joins the Singapore office following a stint working on a project basis. Previously Wee (pictured left) was Executive Creative Director at Ogilvy & Mather Advertising Shanghai from 2012-2014. 

Wee has nearly three decades of experience in advertising in Asia. Since launching his career as a junior art director at McCann-Erickson/Singapore in 1983, he has won countless regional and international awards including Cannes Lions, Clios and One Show awards. As Creative Director for Saatchi & Saatchi/Singapore, Wee's 1993 Anti Drink Drive TV commercial took the world by storm, sweeping every Gold award from around the globe, including the most prestigious D&AD Black Pencil. After working as Executive Creative Director of BBDO/Singapore from 2002-2006, Wee founded creative boutique agency Religion in Singapore in 2007, his last project before joining Ogilvy Shanghai in January 2012.
The Subway Grill Shelf2.jpgCheil Seoul has leveraged the existing subway luggage shelves to create an optical illusion as if passengers were underneath Burger Kings grill in this outdoor campaign.
STB.jpgBlk J DDB Worldwide Singapore has been appointed by Singapore Tourism Board as the creative and digital agency for a 3-year hotel career perception and recruitment campaign.

Blk J launced in November last year as an independent creative agency and will be working in partnership with DDB Singapore on this new Singapore Tourism Board project.

Rowena Bhagchandani, Blk J CEO, said, "We are humbled by the STB appointment and by our first win but really the victory lies in the work. So, our sleeves are already rolled-up."
Yanci Wu.jpgThis week, J. Walter Thompson Company kicked off the New Year by opening applications for its third annual Helen Lansdowne Resor Scholarship.

The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support they need to join advertising's creative ranks.

Named after Helen Lansdowne Resor, the industry's and JWT's first female copywriter, the Scholarship was established in partnership with the 4A's in 2014. Each year, it awards five individual scholarships up to $10,000. Additionally, each recipient will be offered a paid summer internship with a JWT office in her respective region; a JWT mentor; and a "first look" placement consideration upon graduation.
Havells.jpgHavells as a brand has always surprised people with its unique storytelling. In the last many years, people have waited for newer stories to arrive from the different categories that it operates in. In keeping with the momentum, Havells Wires has unveiled its latest communication that takes the core message of 'Wires that don't catch fire' to the next level.

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Axis.jpgThe online shopping industry is booming at an exponential rate as people are making a shift from trial rooms to browsers and apps. These shoppers know every discount, deal and offer like the back of their hand. When Axis Bank decided to talk to these evolved audience for their Buzz Credit Cards, their digital agency, Flying Cursor Interactive devised a multi-platform campaign that built on insights that spoke specifically to this audience.

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bigger-picture_post.jpgToday the D&AD Next Awards opens for entries for its third year. Entries are open until the 22 February 2017 and entry prices start from just £25. Submissions can be made directly on the D&AD website, there is no age limit for entrants and any genre of work can be submitted.

The D&AD Next Awards aims to find the next big names in film and photography and promote them back to the industry, through mentoring introductions to established industry figures. This year, Next Photographer will once again be held in partnership with Getty Images and will offer the winner a $5000 prize grant amongst other opportunities.

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CANNES-LIONS-2017.jpgThe 64th Cannes Lions International Festival of Creativity opened for registration today, with price reductions of up to 10% on a range of passes for under 30s announced.

The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day 'Complete' pass has been reduced by 255 Euros since 2016. Two-day 'Young Lion' passes for the specialist events that run alongside the Festival - Lions Health, Lions Innovation and Lions Entertainment - now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.
Wain Choi .jpgCheil Worldwide's Senior VP and CCO Wain Choi is on a mission to steer Korean agencies away from celebrity-driven advertising towards "pure ideas".

Choi actually began his career in Canada, but for the past 10 years he's been busy translating some of the lessons he gleaned there to the Korean market.

At Cheil, Choi is playing an important role in the success of the agency's more innovative ideas for Samsung - campaigns like 'Look at me' and 'Power sleep'. He spoke to Campaign Brief Asia about his creative philosophy - as well as his upcoming gig at AdFest 2017.

What can you tell us about the creative culture in Canada, where you grew up, versus the creative culture in Seoul?
Starting my career in Canada has taught me to focus on the purity of concept and the essence of the idea. Most of the projects were handled under a very tight budget, so we had to work around pure ideas rather than executions with big budgets in our hands.
SAATCHI-GLOBAL-2017.jpgRobert Senior, global CEO Saatchi & Saatchi, has resigned, and will be replaced by Magnus Djaba (above left), UK CEO of Saatchi & Saatchi Fallon, who will take on the newly created global president role and will lead the network, alongside Kate Stanners (above right), worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer.

Senior (above middle) will ensure a smooth transition over the next three months, and will continue to work directly with Arthur Sadoun, CEO Publicis Communications, as strategic advisor throughout the rest of the year before leaving the network to pursue personal ambitions. The move comes three months after the controversial departure of Saatchi & Saatchi global Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts.
Arthur Tsang.jpgBBDO Asia has opened an in-house music production facility in Beijing operated in collaboration with renowned music production company Syn. The studio comprises of a recording facility with full-time engineering and production staff based at BBDO Beijing's offices.

The studio will provide a full-service music solution to BBDO's clients, from music composition, arranging, recording, mixing to orchestration, music supervision, sound design and rights management by leveraging Syn's global network of offices and talent in Japan and the US.

Over the past 2 years, Syn have been working on several of BBDO China's projects, creating amongst others memorable soundtracks for Mercedes-Benz Brand Campaigns in China, Dove Chocolate's 'Rhythm of her Heart' mini-musical and Doublemint's 'Story of QQ and JJ', just to name a few.
Neil Cotton, Måns Tesch, Nirvik Singh, Marthinus Strydom.jpgGrey Group has made three hires in a move to bolster its leadership core in Asia, with a special focus on Grey Group Singapore.

The trio will play an instrumental role in deepening Grey Group Singapore's creative offerings and creative processes, as well as drive the ongoing digital transformation of the company, across the region. The senior appointments demonstrate Grey's commitment to design a path for repositioning and expanding its services, in order to focus on growth as well as meet clients' needs through "famously effective work".
McCann_Cathay_Pacific_Marco_Polo_ArtMap_1.jpgMcCann Worldgroup and Cathay Pacific have created an innovative birthday gift titled the "Artmap Project", for over one million members of the Marco Polo Club, the airline's loyalty programme.

Marco Polo Club members will receive a bespoke work of contemporary Chinese art via email on their birthday, inspired by their own travels with Cathay Pacific and Cathay Dragon over the past year.

Created by marrying member travel data with a tailor-made art algorithm, each member's 'painted journey' is a beautifully crafted, customised digital artwork that celebrates their movements around the world.
Screen Shot 2017-01-12 at 9.20.39 am.pngAustralia: Meat & Livestock Australia (MLA) has launched its annual lamb campaign via The Monkeys, which shines a light on who Australians are as a nation, and celebrates modern Australia.  The MLA ad is an annual tradition, released for Australia Day each year.

This year's blockbuster, which for the first time does not mention Australia Day, opens on the pristine Australian coastline, as the nation's first people search for the perfect spot to fire up a barbie. It doesn't take long for other revellers to join the hosts. Every arrival, from the European settlers to the most recent of Australian migrants, is welcomed to the modern day lamb barbecue, each bringing their own dish and flavour to the celebrations. The resulting party is a truly united celebration of Australia.

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Snickers.jpgThis spot by Impact BBDO Dubai makes a leap from the usual Snickers format, taking the much loved campaign somewhere new. The story tells of Dani, a plucky average guy who travels back through time to prevent himself from making a hungry mistake - by giving himself the right Snickers bar needed to avert his unfortunate future.

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Remona (1).jpgRemona Duquesne has joined Dragon Rouge Singapore as Executive Director, Strategy and Innovation Consulting for Southeast Asia. Reporting to SEA CEO Zayn Khan, Duquesne (pictured) will lead the firm's strategy and innovation team.

A graduate in Journalism and Political Science from New York University, Duquesne's 17-year career has spanned journalism, advertising and brand consulting. She has held strategy leadership roles at Ogilvy & Mather, Grey Group, FutureBrand and MullenLowe, working with a range of high-profile national, regional and global clients.

"Being a leading brand agency is about not only excellence in strategy and design but about being able to translate these into engaging experiences and persuasive communications. Remona's expertise in strategy, innovation, identity and advertising is a perfect match for where our business is heading and what our clients are craving," commented Khan.
FlipKart3.jpgIn today's fast paced life, we tend to move away from one habit and latch on to another one in the quickest time possible. Be it about deciding our diet or new gadgets to have or even the latest fashion trends to follow, most of these decisions are taken at the spur of the moment without much guidance or expert advice on the same. These harried decisions often lead to a confused state of mind among the users who are left wanting for some timely intervention.

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Kaizad Pardiwalla - President - Jack in the Box Worldwide.jpgJack in the Box Worldwide India has won the communications mandate for healthy food solutions company, PurO Life, a part of Puro Wellness Pvt. Ltd.
 
Sharing his thoughts on the partnership, Kaizad Pardiwalla, President, Jack in the Box Worldwide (pictured left) said, "PurO Life's ambition is to promote sustained healthy living to people across India and we are delighted to partner with them in this endeavor. JITB is a communications agency with digital at its core and we aim to use our expertise across digital and content to create a strong integrated platform for the brand, which will drive results in the market."
 
In addition to taking charge of the digital communications, Jack in the Box Worldwide has also been assigned the task of handling the overall brand strategy and creative mandates - Digital and ATL, for the brand.
 
Commenting on the partnership, Ruchir Modi, Founder of Puro Wellness said, "At PurO life, our focus is to help every Indian enjoy a natural, healthy and tasty diet with PurO food substitutes without the need to alter daily eating habits. As we work towards our mission of 1.25 billion healthy Indians through our products, it gives us great pleasure to hand over our entire communications mandate to Jack in the Box Worldwide. We are confident that our healthy food solutions coupled with Jack in the Box Worldwide's strategic and creative skills will help us build a connect with the masses and achieve our goal."
Final 4pillars Printads final-01.jpgGOVT Kuala Lumpur has kicked off the new year with a campaign to lure and inspire young Malaysians to travel direct to the Gold Coast, Australia.

The Embrace Gold Coast campaign is the result of a strategic tie-up between Tourism & Events Queensland (TEQ) and Air Asia X (AAX) where GOVT Kuala Lumpur emerged as the choice for their conceptual thinking and campaign messaging.

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clio-trophy-hed-2013 (1).jpgClio Sports, the competition honoring creative excellence in sports marketing and advertising on an international scale, has today announced its 2017 jury.

This year's jury consists of top names in sports marketing and business from the global chief marketing officer of Under Armour, Andrew Donkin, to the president of StubHub, Scott Cutler, to the CMO of the NFL, Dawn Hudson.
Patrick Collister.jpgThe Directory Big Won rankings are edited by London-based Patrick Collister, a Creative Lead with Google's creative thinktank, The Zoo. They comprise data collected from global, regional and local awards shows. Here is his rundown on 2016.


BBDOh my goodness

In 2016, BBDO have no fewer than six agencies in the world's Top 10.  
The agency's mantra is 'the work, the work, the work' and it shows. In the 13 years since The Big Won rankings were first published, BBDO has topped the rankings (apart from one blip in 2013 when Ogilvy & Mather muscled in.)
The work has been consistently innovative with BBDO New York in particular embracing Digital.
And that's what is most noticeable about the 2016 rankings.
Where are the hot, digitally savvy agencies that looked set to take over the world? Crispin Porter in Boulder, R/GA in New York, Shackleton in Madrid, AKQA in London, serviceplan in Munich?
Nowhere to be seen.
Thumbnail image for Thumbnail image for McWhopper_chicago outdoor_32-SMALL.jpgThe Directory Big Won Rankings 2016 has just been released which reveal that BBDO is again the world's most awarded Network. India is Asia's most awarded country ranked at #6 overall, up from #10 last year. Japan is the only other Asian country to make the Top 20 at #8.

New Zealand had a remarkable performance moving up from #14 last year to #3 this year. Australia is ranked #5 most creative country in the world, down from #3 last year.

In the Top Agencies for Creativity table Dentsu Tokyo is ranked at #3 overall, up from #8 last year. 2016 was not a good year for creativity from the Asian region and sadly no other agency from Asia made the Top 20.

BBDO were easily #1 in the Top Network table with 3,405 Big Won points overall. #2 was Ogilvy & Mather with 2,274 points and Leo Burnett (1,951) and Y&R (1721) were #3 and #4 overall. It is th 12th time in 13 years BBDO has been the top network in the Big Won Rankings. This year BBDO had 6 individual agencies in the world's top 10 Agencies ranking - Colenso BBDO, Auckland (#1); AlmapBBDO Sao Paulo (#5); BBDO New York (#6); Clemenger BBDO Melbourne (#8); AMVBBDO London (#9); and Impact BBDO Dubai (#10). No other network had more than one in the Top 10.
Fish.jpgJWT Kolkata's print campaign shows how Khaitan's range of fresh air exhaust fans, with an unmatched sweep size and rpm, suck out the smell and keeps your home smelling fresh all day long.

Credits - Chief Creative Officer: Senthil Kumar. Executive Creative Director: Arjun Mukherjee. Creative Director: Partha Chowdhury. Art Director: Ranjan Shaw. Copywriters: Anurag Acharya, Sayasi Ghosh. Illustrators: Subhrakanti Mandal, Partha Kabiraj. Business Director: Sayam Bhadra.
Wildaid 2.jpgWildAid, an environmental organization that focuses on reducing the demand for wildlife products, together with Wunderman Shanghai have just launched a China-based integrated activation campaign aimed at raising public awareness of the plight of pangolins, the world's most trafficked and least understood wild mammal.

It is estimated that over 1 million pangolins have been killed and illegally trafficked in the last decade to supply rising demand for their meat and scales in China and east Asia.
Kara Yang - MWG Greater China.jpgMcCann Worldgroup has appointed Kara Yang as its new Chief Strategic Planning Officer for China.

Yang moves from Leo Burnett Worldwide in Chicago, where she held the role of Global Planning Director. Taking up the reins this month, she will be based in Shanghai and is responsible for heading up the planning department and uniting McCann Worldgroup's strategic offerings to create creative, innovative and effective solutions across all disciplines and clients. She will report directly to Jesse Lin, Vice Chairman of McCann Worldgroup Asia Pacific and Greater China CEO.

Zia Mandviwalla joins Finch's roster of directors

Zia Mandiwalla.jpgFinch has signed Zia Mandviwalla to its roster of directors.

Having directed commercials for brands including Sky, Vodafone, NZTA, Google Android, Tower Insurance, the New Zealand Navy and ASB Bank, Mandviwalla's nuanced storytelling covers a versatile range of commercial work from poetic visual film craft to character driven narratives. This observed and considered type of film making demonstrates a passion for capturing insightful moments of humanity.
Free flight.jpgTo welcome the year of the Rooster, Jetstar wants you to clip your wings and stay home to celebrate the festivities with loved ones.
 
With the younger generation increasingly flying the coop over Lunar New Year despite it being the one time of year Chinese families gather for reunions, Jetstar is taking a stand - put family first and stay home.
 
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Ian Toombs.jpgIan Toombs has signed on at Wieden+Kennedy's Shanghai office as Executive Creative Director, working alongside Managing Director Bryan Tilson.

The appointment comes as Yang Yeo, W+K Shanghai's Executive Creative Director since 2014 departs the agency for personal reasons. "We're grateful to Yang for his creative leadership and dedication to transitioning his successor. The Wieden+Kennedy family wishes him all the best as he returns home to Singapore," said Tilson.

"We're incredibly excited to have Ian joining W+K Shanghai. He's a world-class creative leader with a strong design background and work that has a fresh, infectious energy and edge about it. He's exceptionally talented and we expect to see a new chapter of great creative work in China under his leadership," Tilson commented.
DH v1 (1).jpgEight has further bolstered its executive team with the appointment of producer Daniel Higgins to the role of general manager.

Higgins will work alongside managing director and executive producer, Katie Millington to assist in further developing the business both locally and internationally.

The One Show announces Social Influencer jury

Al-Roker.jpgThe One Show, one of the most prestigious awards shows in advertising, digital and branded entertainment, today announced the jury for the Social Influencer Marketing discipline, a new discipline that recognizes the partnership with an established social media influencer to enhance or promote a brand that influencer's audience and style.

Says Kevin Swanepoel, CEO, The One Show: "The One Show is the first major awards show to recognize social influencers in their own dedicated categories. Social influencers wield incredible clout, in some ways more than traditional celebrities, because of the level of accessibility and intimacy that their fans feel. That level of engagement, as well as the social and tech savvy of social influencers and their audiences, lends itself to campaigns of tremendous innovation and effectiveness."
EltonJohn_TheCut_launch.jpgThree of today's most innovative minds are lending their expertise to select the final three winning entries for "Elton John: The Cut supported by YouTube" - a global competition to create the official music videos for three of the singer's most iconic songs - "Bennie and the Jets," "Rocket Man" and "Tiny Dancer."

Submissions now open until January 23, 2017
 
Dreamworks Animation CEO Jeffrey Katzenberg, Grammy Award-winner Melina Matsoukas, and Barry Jenkins, writer-director of Golden Globe Best Picture (Drama) Moonlight, will serve as judges for the competition that gives aspiring creators from all over the world the once-in-a-lifetime opportunity to apply their creative vision to creating music videos for these iconic hits.

ENTER NOW
CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.

DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
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DOWNLOAD THE BESTADS ANDROID APP or search on Google Play.
Maxis.jpgMaxis 4G Films has released 'The 50-Year Promise', a deeply moving short film about long-lost siblings who search for each other with the help of technology. In an effort to bring you the most remarkable reunion story this year, Maxis teams up with the same award-winning team that scripted and produced 'The Last Kite-Maker', which won YouTube's Ad of The Year 2016 a few weeks ago.

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Glad.jpgAn experiment to prove the newly launched Glad double lock bag is incredibly secure by AIR Concepts Hong Kong.

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Kura Tyerman: A first timer's snapshot of CES

1_Kura Tyerman CES (1).jpgBMF Australia head of client and business innovation Kura Tyerman, recently attended the International CES (Consumer Electronics Show) in Las Vegas, USA. CES is the world's gathering place for all who thrive on the business of consumer technologies. Here Tyerman reports exclusively for Campaign Brief.

Firstly, I walked in a little naïve. I had no idea just how huge it was.

Here's what you need to know:

It's in its 50th year with 177,393 attendees, with 3,887 exhibitors showcasing cutting-edge and world-changing technology, across 2.47 million net square feet of exhibit space.
Red Ribbon.pngBBDO Guerrero has won the Red Ribbon business, one of the biggest bakeshop chains in the Philippines.

Having pitched against five other agencies, BBDO Guerrero was appointed to develop Red Ribbon's integrated marketing communications campaigns that will roll out in 2017.

Red Ribbon is a Filipino-owned and professionally run business that has grown to over 370 outlets in the Philippines and over 33 stores in the US, with locations in California, Nevada, Washington, Hawaii, New York, New Jersey and Virginia. Their focus on great-tasting, quality products have made them one of the fastest-growing food chains in the country today.

iris Singapore bolsters senior management team

Craig & Sorcha.jpgiris Singapore is expanding its management team following a year of client and agency growth across Asia Pacific.

Since joining iris Concise, iris' insight, CRM and management consulting arm in August 2010, Sorcha John (pictured right) has had a dramatic impact on the effectiveness and impact of client's marketing spend and business performance. Moving to Singapore in 2015 to lead the Concise for the region alongside Will Hanschell, following a year of huge success including standalone wins from Samsung and Shell, John has been promoted to the role of Managing Director for iris Singapore.
Ashish Bhasin & Jean-Pual Burge.jpgAsia Pacific Effie Awards, the region's symbol of marketing effectiveness excellence, has named the first 2 Heads of Jury - Ashish Bhasin and Jean-Paul Burge.

Bhasin (pictured left) is the Chairman & CEO Dentsu Aegis Network South Asia and Chairman Posterscope and MKTG - Asia Pacific. He is also a member of the Dentsu Aegis Network Asia Pacific Executive Board. A well-known personality in the Advertising & Media industry in Asia Pacific for the past 29 years, Bhasin has built the Dentsu Aegis Network in India from a 50 member team to a 3000 member powerhouse.
Robyn Stern (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robyn Stern, associate creative director at Saatchi & Saatchi, Los Angeles.

BEST TV
Winner: TOUS: Tender Stories No. 5.
Runner Up: Reporters Without Borders.

This category was a toss-up for me. These two stood out because their message kept me engaged. And while I wish TOUS was shot by Wes Anderson (since it clearly pays a homage to him in a small way) and did away with Gwyneth's name titled up, it made the product the hero of the story while seamlessly integrating into the spot as a whole. (I mean, what woman wouldn't want those rings?!). The fact that the dog's name was Robi(y)n had nothing to do with it. Really. READ MORE...
Kelvin Wong (Right), Assistant Managing Director, Singapore Economic Development Board, with Chris Riley, Group Chairman, Ogilvy & Mather Singapore.jpgAs Singapore's Smart Nation agenda gathers pace, WPP's Ogilvy & Mather (O&M) and the Singapore Economic Development Board (EDB) have announced their collaboration on a three-year strategic initiative aimed at advancing the city-state's capabilities in modern marketing services. These include data analytics, customer engagement marketing, marketing automation, user experience (UX) design, and digital media.

For O&M, this initiative also aims to foster Asia-led innovation from the Singapore office for its global network and to create solutions for its global clients. At the same time, the initiative will also include programmes to develop a strong pipeline of Singaporean talent in this space.
Big Daddy Form.jpgThe Midas Awards for the World's Best Financial Advertising has announced the award winners for the 2016 competition. Asia has picked up six Midas Gold Ingots and six Midas Silver Ingots and 7 Midas certificates.

CJ WORX Thailand as scored 2 Gold, 3 Silver and 4 Midas Certificatesall for Krungsri Market's "Big Daddy Form". McCann Singapore also won two Gold Ingots for "Biometric ID Posters. Also awarded Gold Ingots are Pi Communications India for Aditya Birla Housing Finance Limited's "The Incomplete Nameplate"and TBWA/Sri Lanka for AIA Insurance's "Sign of Death".
Yuya Furukawa.jpgThe Cresta Awards has selected Yuya Furukawa Chief Creative Officer for Dentsu Inc Tokyo as 2017 Grand Jury President.

"The problems of scam ads and the quality of judging panels are getting serious in the awards business. Discussion in the closed judging rooms can sometimes lead to results that make people question them. The Cresta Awards has a purely mathematical judging system, and it is actually the fairest award we have," said Furukawa.

"We are thrilled and extremely honored that Mr. Furukawa accepted our invitation to become the Grand Jury President as we celebrate Cresta's 25th anniversary. Under his leadership, Dentsu is a powerhouse of top level creativity which is evident by the many accolades they receive every year. So much so that Campaign Brief Asia listed him as their #1 Award Winning Creative Leader in 2015 and 2016," said Nancy Ross, President and Co-Founder, Cresta Awards.
Costa Cruise Lines.jpgTribal Worldwide China, the digital arm of DDB China Group, has won the social and social CRM duties for Costa Cruise Lines in China.

In operation since 1860, Costa Cruise Lines has a rich history offering cruise holidays to the world's most popular travel destinations. The cruise line's entry into the China market marks its latest inroad into the Asia Pacific region, and further extends the company global footprint.

"Costa Cruises is the first international cruise brand in China, and one of the leading brands in the market. The focus is now on differentiating the brand and setting it apart from the inevitable influx of competitors over the next few years," said Allen Wang, Managing Director of Tribal Worldwide China.
Allison Coley Connie Chan.jpgMEC has appointed Allison Coley as the new Managing Director of MEC Singapore and MEC Global Solutions Asia Pacific. Connie Chan has been named as the region's first Chief Client Officer.

Coley (pictured left) will lead the integrated MEC Singapore and Global Solutions businesses, 100 people in total, driving best-in-class client work, managing the great talent in the agency and driving new business growth.
Tin Sanchez.jpgCristina "Tin" Sanchez has moved to New York to join DigitasLBi as Senior Vice President, Group Creative Director. The former BBDO Guerrero Philippines executive creative director was most recently with Ogilvy in London.

Sanchez will serve as creative lead for AstraZeneca as well as other brand-building opportunities and special creative projects across the DigitasLBi network. She will report to Atit Shah, EVP, Executive Creative Director, New York and Atlanta.
 
"Tin is a true creative force, having led highly recognized, awarded, and effective work across a diverse range of accounts," says Atit Shah, EVP, Executive Creative Director, New York and Atlanta. "As we look to deepen our storytelling abilities and invent new brand experiences for our clients, Tin is a thrilling addition to the New York leadership team."
ADC 96th Annual Awards Advertising-Motion juries (1).jpgThe full Advertising and Motion juries have been announced for the prestigious global ADC 96th Annual Awards, now part of The One Club for Creativity.

The 22 creative jurors, representing 10 countries, will judge entries from around the world for excellence in craft, design and innovation.  Deadline for entry is January 31, 2017.

Representing Asia on the Advertising jury is Rajdeepak Das, chief creative officer, South Asia, Leo Burnett, Mumbai.
Sambit Mohanty.jpgSambit Mohanty has come on board at J Walter Thompson India in the National Creative Director role. His appointment was announced late last year.

Sambit has spent 18 years in the advertising & design industry. He has won Cannes Lions, D&AD Pencils, Spikes Asia, AdStars Asia Awards, Goafest Gold Abbies and Kyoorius Blue Elephants. Even winning several IAA Olive Crown Golds, Marketing Effectiveness Effie Golds and APAC Effie Silver Awards for big brands like Volkswagen, Adidas, Coca Cola and Unicef among many others.
 
"Sambit was the youngest and more importantly the hungriest of all the potential creative leaders we considered for the NCD role," said Senthil Kumar, Chief Creative Officer JWT India.
Ted Royer_Campaign Brief 2016 .jpgThe deadline for entries to the 2017 AdFest Lotus Awards are closing soon.

There are 18 categories to enter. The deadline for categories that are judged remotely is Friday 13th January 2017. These categories are: INNOVA Lotus, Integrated Lotus, Interactive Lotus, Mobile Lotus, Internet Film & Other Film (under Film Lotus), and Radio Lotus (including Lotus Roots in these Lotus categories).

The deadline for all other categories is Friday 20th January 2017.

2017 is the 20th Anniversary of AdFest and it's going to be one not to miss. The theme for the four-day festival is '20 Years of Diversity' and Droga5 New York's chief creative officer Ted Royer (pictured) has been named to head the jury.

Possible Asia Pacific joins forces with Tealium

Paul Soon photo.jpgPossible APAC has announced a strategic partnership with Tealium, a leader in universal customer data solutions and enterprise tag management.

The partnership represents tremendous opportunities as Possible's leadership in the field of digital strategy and Tealium's industry-leading Universal Data Hub will assist global businesses in unlocking the power of customer data, creating more meaningful, relevant customer experiences.

This partnership will enable businesses to better understand customer behaviour and build personalized, real-time digital experiences.
 
Sharim Gubbels.jpgPublicis Singapore has appointed Sharim Gubbels, as Creative Director of Social. Gubbels further strengthens a formidable social unit which has successfully integrated social media into broader brand conversations, sweeping local and regional marketing effectiveness awards in the past three years.

These accolades include Scoot being named Client Marketer of the Year for the third year running at the Marketing Excellence Awards 2016. The decision to strengthen the Publicis Singapore social team coincides with a growing social roster including brands like Audi, Nespresso, OCBC and Sadia, underscoring the growing importance of the agency's social business.

Lou Dela Pena, CEO, Publicis Communications Singapore, said, "Social and content are now staples in today's communications mix and Sharim brings depth and experience in this space. I am confident that Sharim's expertise will be important for many of our clients within the Publicis Communications Hub to continually lead the change and deliver creative excellence across all touch-points."
Wedding.jpgMcCann Worldgroup hosted a wedding last week, which took place at 35,000 feet, for Cathay Pacific. This was the culmination of 'Marriage in the Air', a campaign designed to symbolise the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon.

Last year, the campaign launched with three teaser videos of couples dressed in wedding gowns and suits running through the streets and airports in China. The campaign invited the public to vote for one of three travel influencer couples who were competing to win a wedding in the air.
4_raw material.jpgA new virtual reality film from innisfree, the Korean beauty brand made from natural ingredients, lets you go on a date with Korean actor Lee Min-Ho, and measures just how much the heart-throb makes your heart...throb.

"Someday in Jeju," introduced last September in innisfree's flagship stores in Seoul and Shanghai, invites customers to don a pair of VR goggles and strap a heart-rate monitor on their index finger.

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Reynald Gresset.jpgThe Sweet Shop has signed up Reynald Gresset to its roster of directors, for Southeast Asia and MENA.

Gresset's passion for poetic, vibrant imagery and a preference for real people, locations and natural light, all stem from his days as a young camera operator for international news outlets, travelling from Afghanistan to China and Lebanon to South America. His work has been praised for its power of creative expression and his people-centered storytelling.
Tylenol.jpgEven though Tylenol dominates the headache medication market in South Korea, and has been a proven method of pain relief for decades, many Korean consumers still choose not take anything at all to relieve their headaches. Instead, many Koreans simply trudge on through the pain, some believing it's actually safer to put up with the headache rather than take medicine for it.

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The Khaitan Iron flattens the toughest of wrinkles

Container-1.jpgJWT Kolkata's print campaign shows how the Khaitan Iron, with a super heavy base, smooths the toughest of wrinkles.

Credits -
Chief Creative Officer: Senthil Kumar.
Executive Creative Director: Arjun Mukherjee.
Creative Director: Partha Chowdhury.
Art Director: Altaf Hussain. Copywriter: Anurag Acharya. Illustrators: Subhrakanti Mandal, Debnath Mondal.
Business Director: Sayam Bhadra.
Cat Tinder.jpgFor their end of year video Dentsu Aegis Network combined to release their Top Innovation Predictions for 2017. The Facebook video has so far had around 300,000 views.

Here are the APAC network's 5 top innovation breakthroughs:

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Philadelphia Cream Cheese.jpgCarat APAC recently launched a content-led campaign for Mondelez International's Philadelphia Cream Cheese with its first-ever pop-up café in Singapore. Within the first week of its launch, the "Heavenly Inspiration" campaign reached over two million Singaporeans on social media, delivered over 10,000 likes and comments and generated over 250 unique posts.
 
The campaign was kick started with a video that was launched in early November featuring Philadelphia's iconic angels landing in Singapore, which followed closely by the opening of a pop-up café along Keong Saik road. Members of the public were able to sample from a menu of 10 different snacks made with the brand's variety of cream cheese spreads at the pop-up café and encouraged to come up with their very own creations.

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Woon-Hoh640x500.jpgWoon Hoh, Chief Creative Officer at Hakuhodo Asia Pacific, is joining AdFest 2017 as Jury President, Direct Lotus & Promo Lotus.

Currently based in Bangkok, but originally from Malaysia, Hoh has held leadership roles at several award-winning agencies in cities around Asia. He is currently on a mission to make Hakuhodo offices in Indonesia, Thailand, Singapore and Malaysia as famous as Hakuhodo Inc. in Japan, which is renowned for being one of the region's most creative agencies.

"It's an honour to be invited as Jury President for Direct Lotus and Promo Lotus. AdFest celebrates 20 years of success in 2017 and I'm looking forward to being part of this year's festival. I know I will see many pieces of great work that will move the creative bar at the festival even higher. So it will be exciting," said Hoh.
Satit Jantawiwat_CCO of Cheil Thailand.jpgCheil Worldwide has appointed Satit Jantawiwat as Chief Creative Officer of Cheil Thailand to bolster its creative competitiveness in the market.
Jantawiwat joins Cheil Thailand in February.

With career spanning over 20 years in Thai ad industry, Jantawiwat (pictured left) has rich experience working in global creative agencies. Before joining Cheil, Jantawiwat served as Chief Creative Officer at J. Walter Thompson Bangkok. Prior to that, he was Creative Group Head at TBWA Thailand. Jantawiwat has won multiple international and local awards including Cannes Lions and D&AD.

Jaebum Ahn, President of Cheil Thailand said, "Cheil has been gaining a strong foothold in Thailand over the past decade and now aims to grow into top tier creative agency in the market. Having Satit to lead our creative, we look forward to adding values to our existing clients and winning new businesses."

Jantawiwat said, "Having the opportunity to work at Cheil Thailand is challenging yet exciting as Cheil values both creativity and technology. I strongly believe that having Samsung and local brands as our clients can help push Cheil Thailand further to deliver outstanding creative work - setting new standard and scaling up our business nationally and globally."
Yang Yeo.jpgYang Yeo has left his Executive Creative Director post at Wieden + Kennedy Shanghai and is returning to his native Singapore in two weeks time.

Yeo, who joined Wieden + Kennedy Shanghai in June 2014 from J Walter Thompson where he was North Asia Executive Creative Director and China Chairman, told Campaign Brief Asia that he was going to take some time off before looking at the next opportunity.

"I'm looking forward to chilling for a couple of months and working on my Singapore residential project," said Yeo. "I'm going to be base mostly in Singapore this time round as I want to hang out with family."
Peter Womersley.jpgThe Republic of Singapore Navy (RSN) has appointed J. Walter Thompson Singapore to drive recruitment, and to lead integrated marketing, communications and events to mark the Navy's 50th anniversary in 2017.

J. Walter Thompson will partner with AsiaPRwerkz and Mindshare on a jubilee campaign to celebrate "RSN50", which includes a series of events, activations and advertising executions to celebrate the Navy's achievements and pay tribute to the pioneers who have contributed to safeguarding Singapore's maritime interests over the last 50 years.
MWG Malaysia Jan 2017 Hires.jpgMcCann Worldgroup Malaysia has beefed up its senior leadership ranks, recruiting five industry leaders in one swoop. Geraldine Yong, Kevin Yeoh, Yow Kuan Wai, Irene Kuan and Jeanette Laws have joined the company, putting their energies behind McCann's 'Truth Well Told' banner.

"True talent is a rare find. To have been able to attract these senior industry individuals is a great achievement and a great way to kick off the year," said Sean Sim, CEO of McCann Worldgroup Malaysia.

"Joining McCann fuels my desire to be a catalyst for business transformation," said Geraldine Yong, Business Director. In over 20 years, she has worked across various categories, building some of Malaysia's best-known brands like Maybank, Nestlé, Unilever and Perodua amongst others.
Pepperfry.jpgPepperfry.com has unveiled a new marketing campaign created by Law & Kenneth Saatchi & Saatchi to celebrate its 5th anniversary. In the last 5 years Pepperfry has processed more than 4 million customer shipments creating happy homes through its logistics network spread across 500 plus cities. Pepperfry is celebrating its birthday by offering discount of up to 50% off plus 10% cashback to consumers. Pepperfry has launched the 5th Birthday Sale campaign to communicate the sale message encouraging consumers to share the happiness by availing exciting discounts on the marketplace.

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Screen Shot 2017-01-05 at 6.27.54 AM.jpgD&AD has released a new short film 'How Does Judging Work?'

Says Tim Lindsay, CEO, D&AD: "Given that we operate at a really high standard, the judging criteria are simple. There are three of them: Is it a brilliant idea? Has it been beautifully executed? Is it relevant to its context?"

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Baraha small.jpgIndia as a country has over 33 crore gods and goddesses. Many of these higher order beings are worshipped in the form of animals or have more than the usual requirement of appendages. Dot Bird is a customised furniture maker designing and creating just the furniture you need. Even if it means making the unusual wish of Gods who need unusual furniture come true.

Credits - Chief Creative Officer: Senthil Kumar. Executive Creative Director: Arjun Mukherjee. Creative Director: Diptanshu Roy. Art Director: Diptanshu Roy. Copywriters: Arjun Mukherjee, Anurag Acharya. Illustrator: Jatishankar Bhowmick.
Wain Choi.jpgWain Choi Senior Vice President & Chief Creative Officer at Cheil Worldwide will lead the Film Lotus and Radio Lotus categories as Jury President at AdFest 2017

"I love seeing inspirational works created by different markets around the Asia Pacific, which is a focus that sets the AdFest Lotus Awards apart from other shows in our industry. I will be looking for ideas shaped by local cultures that move people, brands and business," said Choi.

Born in South Korea, Choi (pictured) spent his formative years in Canada, and landed his first job in advertising in 1992 at Bates. He later joined Canada's largest advertising agency, Cossette Communications, followed by Young & Rubicam and a stint at Dentsu Belgium as Executive Creative Director.
Peter Pan Peanut Butter.jpgIn recognition that today's working parents are increasingly running out of time to spend with their children, Wunderman Manila launched a new Christmas campaign, "Share a Magical Moment" for ConAgra Brands' Peter Pan Peanut Butter.

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Necklace.jpgIn the world of machine-made jewellery JWT Kolkata print shows how Khimji Jewellers makes a point to of using experienced gold artisans who hand craft exquisite jewellery using old techniques.

Credits - Chief Creative Officer: Senthil Kumar. Executive Creative Director: Arjun Mukherjee. Creative Director: Diptanshu Roy. Art Director: Sayan Mukherjee. Copywriter: Anurag Acharya. Illustrator: Sayan Mukherjee. Account Director: Bodhisatwa Ghosh.
Samsung cares1.jpgSamsung India has launched a nationwide television and digital campaign showcasing its initiative to take customer service to the doorsteps of consumers in the hinterlands. Conceptualised by Cheil India, the campaign film #SamsungCares has gone viral in the first four days of its launch and has already been viewed around 13 million times on YouTube.

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Kumbhakarna.jpgIndia is a country rich in mythology. The Mahabharata and Ramayana are some of the greatest mythologies ever written. This campaign by JWT Kolkata captures some of the most exciting episodes from these stories, with barely visible speech blurbs. To ensure that nobody loses out on the sound and therefore the story, Hearing Plus has a range of advanced hearing aids to help people with issues related to hearing loss.

Credits - Chief Creative Officer: Senthil Kumar. Executive Creative Director: Arjun Mukherjee. Senior Creative Director: Partha Chowdhury. Art Directors: Subhrakanti Mandal, Suvrajit Kundu. Copywriters: Anurag Acharya, Anwesha Mukherjee. Illustrator: Subhrakanti Mandal.
Fly2.jpgQuan Peng, paralysed since the age of 14 from the mid-chest down, left Beijing in August 2014 and has logged in over 5000 kilometres on his wheelchair in pursuit of his dream to travel across China. His destination? The southernmost tip of the island of Hainan, which Chinese call the "world's end".

"I came across his story on CNN and was deeply moved," Andrew Lok, this film's director, muses. "Serendipitously, we had a brief from Alibaba Travel Services to create a film about those who dream of travelling. I immediately shared his tale with Andrew Yang, the marketing director, who green-lit the project on the spot."

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Simon Stacey.jpgFITCH has appointed Simon Stacey as Executive Creative Director, South East and North Asia effective January 16, 2017. With over 25 years experience in creating highly awarded brand experiences, Stacey will direct the overall design function across the region from the FITCH Singapore studio.

Reporting to Global Chairman & Chief Creative Officer Tim Greenhalgh, Stacey will lead the design teams in China (Beijing and Shanghai offices), Hong Kong and Singapore, as well as play an integral role on the FITCH Global Creative Council.
CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Asia, CB Australia, CB New Zealand and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.

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Wai Wai Crossword contest.jpgStaying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by Jack in the Box Worldwide on the occasion of International Crossword Day. To reach out to their audience, Wai Wai ran an interesting food crossword contest that had everyone engrossed! Launched on the Facebook and Twitter handles of Wai Wai India, the contest became an instant hit on social media.

The mandate from Wai Wai was simple - to create an activity that is high on engagement,
interactive with the audience and relevant to the brand. With the social media world abuzz with Christmas and New Year conversations, Jack in the box Worldwide avoided jumping onto that bandwagon and conceptualized the Food Crossword to give it a unique touch.
window sticker_r3.jpgMaxim's MX, a chained fast food restaurant in Hong Kong, has revamped the classic dish by serving the boneless Hainan. To emphasize the extraordinary tender and silky texture and let all the gourmets in the city know about this hidden gem, Secret Tour Hong Kong created a campaign with local insight to grasp public attention.

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McCann Health Japan opens new office in Osaka

Jack Blakey.jpgMcCann Health has opened their Osaka Branch Office in the McCann Worldgroup Osaka Branch Office located in Dojima, Osaka City as the base for its health communication business in the Kinki region (Kyoto, Osaka, Shiga, Hyogo, Nara, Wakayama, Mie and Fukui)

The launch of the Osaka Branch Office will enable McCann Health to expand its offering in Japan and provide the highest quality of service and swifter support to clients located in the Kinki region, and operations will expand further in future.
Pegavision.jpgMore than half of women in Taiwan work outside the home and the nation elected its first female president this year. Yet many Taiwanese women still feel constrained by traditional views of marriage and of their roles as wives and mothers.
 
J. Walter Thompson Taipei and Pegavision, a leading maker of contact lenses, turned this dichotomy into an online film, "For eyes to speak out," that encourages women to chart their own course, and encourage society to see women in a different light - as confident, independent women who are shedding societal stereotypes of how they should be or behave.

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sos-pg1-hires-final.jpgSoS Ideas Kolkata uploaded one episode of the Glamour World Ayurvedic story every day on Facebook and at the end of week, all the episodes summed up to tell a compelling story highlighting the product benefit.

Credits -  Executive Creative Directors: Souvik Misra, Soubhik Payra. Creative Director: Sourya Deb.
Copywriters: Sourya Deb, Koushik Jana. Art Director: Koushik Jana.
Illustrator: Harsho Mohan Chattoraj
Koko.jpgEight Partnership Hong Kong has unveiled a new café bakery concept in the northern Japanese ski resort town of Niseko. Located at the heart of the village, Koko is a modern take on the traditional French boulangerie, infused with a Japanese aesthetic.

Eight developed the concept and creative direction for the visual identity and the interior design of Koko, whose name is derived from the last character in the Japanese for "Niseko."  The brand identity, used in the logo and on packaging, includes an ink pattern inspired by the fluidity and transformative nature of water.
Screen Shot 2016-12-24 at 5.57.37 am.pngAustralia's Finch has been ranked the world's number one production company in the 13th Annual Bestads Rankings, released today.

Finch was ahead of US-UK based MJZ. with global company The Sweet Shop (headquartered in NZ) third followed by UK-based Somesuch and Scandinavia's Bacon.

Australian production companies Goodoil Films, Plaza Films and Rabbit Content share 6th spot with US/UK shops Academy Films, Anonymous Content, Biscuit Filmworks, Lord + Thomas and Partizan.

VIEW THE WORLD RANKINGS 2016

VIEW THE WORLD 5 YEAR RANKINGS

VIEW THE WORLD ALL-TIME RANKINGS
Screen Shot 2016-12-23 at 12.30.55 pm.pngThe USA, UK, Australia, Brazil and France are the top five countries in the 2016 Bestads Rankings.

The USA was a clear leader in 2016, with 267 points, followed by the UK on 191 points, Australia on 156, Brazil on 143 and France on 77 points.

Sweden was placed 6th with 63 points, followed by South Africa in 7th spot (52 points), New Zealand in 8th spot (44 points) with Canada and Germany sharing 9th spot (41 points).

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The USA is the All-Time leading country over the last decade, with 2401 points, ahead of the UK on 2006 points. Australia is placed 3rd on 1440 points, Brazil fourth on 931 points and New Zealand fifth on 815 points.

The top 10 advertising agencies in the world in 2016 were: 
1. Wieden + Kennedy, Portland (31 points)
2. adam&eveDDB London (30)
3. BETC Paris (20)
3. Clemenger BBDO Melbourne (20)
5. Y&R Sao Paulo (18)
6. AMV BBDO, London (16)
6. BBDO New York (16)
8. Droga5 New York (15)
9. Goodby Silverstein & Partners, San Francisco (14)
10. Publicis Conseil, Paris (13)

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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