MullenLowe Philippines tasks Patrick Cabral to create a magnum of pleasure art piece

The third Magnum Pleasure Store at SM Seaside City in Cebu, Philippines, was opened last month and to help commemorate the occasion, Magnum Philippines and MullenLowe Philippines tapped Manila based artist Patrick Cabral to create art inspired by Make Your Own Magnum’s promise of creating bespoke pleasure using various ingredients, dips and sauces. The aim of the campaign was to make the store opening more special. Each paper color is precisely matched to a specific topping found at the Magnum Pleasure Store and represents the myriad of customized pleasures found in Magnum Cebu.

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