J. Walter Thompson Pakistan fortifies planning department with the hire of Shazia Khan

J. Walter Thompson Pakistan has appointed Shazia Khan as Planning Director. Khan brings over a decade in  experience in the advertising industry.

Khan (pictured), who has a Master’s degree in Business Administration from Institute of Business Administration (IBA), started her career in one of the biggest agencies in Pakistan and by 2007, was looking after the countrywide portfolio at Ogilvy & Mather Pakistan.

Her key projects included launching Nestle Bunyad and Nesquik, relaunching Nestle Fruitavitals (Juices) and creating the very successful “Mumschool” activation for Maggi. Later, she was also assigned BAT Pakistan’s star brand, Goldflake, a period in which she developed a research paper on Pakistani youth.

Khan is one of five founding members of Ogilvy Noor – the world’s first Islamic branding consultancy. In 2010, she moved to Malaysia as Associate Planning Director, representing Ogilvy Noor in the region. One of the key projects she worked on was a Halal beauty proposal for the beauty giant Shiseido.

“I’m really glad to have Shazia on board,” said Imran Afzal, CEO of J. Walter Thompson Pakistan. “In my opinion she is one of the best planning resources that Pakistan advertising industry has produced. With her vast experience on different categories and brands in Pakistan and abroad, she will fortify the planning department of JWT Pakistan which has always been our edge on other agencies.”