Indian war heroes have more to give as Fortis Healthcare encourages organ donation via new Leo Burnett India online campaign

Fortis Healthcare, India’s biggest chain of hospitals, in association with NDTV and Leo Burnett India, has rolled out the #MoreToGive movement to encourage organ donation in India.

Half a million Indians die each year, waiting for organ transplants that never happen. India is known for its world class prowess in organ transplantation, but no amount of medical expertise can help if there aren’t enough organ donors to save lives.

In a country of over 1.2 billion people, 0.34 donors for each million people doesn’t add up at all. Especially when juxtaposed with the number of donors per million people in the West: an average of 30.

While the country is busy fighting its battles with demonetisation, corruption, terrorism and everyday life, everyone seems to have forgotten to pay heed to the lack of organ donors.

#MoreToGive started with Veteran defence officers who have lost limbs fighting for India coming forward and signing up to donate their organs to save lives. Because they believe they have still more to give to the nation.

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Account Management: Sakshi Chawla