Dentsu Taiwan celebrates The Glenlivet’s unchanging spirit with award winning short film

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Glenlivet.jpgA short film created by Dentsu Taiwan for global Single Malt brand, The Glenlivet,has won several major awards recently. “Single Belief” picked up a Grand Prix and four Golds in the Integrated Marketing, Feature Film, Short Film, and Best Director categories, at the recently-concluded prestigious China 4A Golden Seal Awards in Beijing. In addition, it also took home a Grand Prix and Gold award at the Taiwan 4A Creative Awards. Dentsu Taiwan not only bagged one of the industry’s most coveted honours but also achieved the rare feat of being a Cross-Strait, double champion.

 

Keeping in line with The Glenlivet’s positioning as “the single malt that started it all”, the film promotes the brand’s unchanging spirit in producing consistently high quality tasting whiskies since 1824. The 15-minute short film, saw the collaboration of internationally renowned Golden Lion winners, Tsai Ming-Liang and Lee Kang-Sheng. Returning to the location of the pair’s first film, Ximending (Taipei), Lee stands amidst the crowded streets with a calm and steady gaze despite the curiosity of passersby. Symbolic of his steadfast creative vision throughout his film career, this stance parallels that of The Glenlivet’s “Single Belief”. 

 

The award-winning film was screened exclusively in “The Glenlivet Whisky-Tasting Theaters”, with 28 screenings held across Taiwan. In this sensory experience, whisky lovers enjoyed a drink of their preferred spirit while watching the film, reinforcing The Glenlivet’s brand power with every sip.

 

Glenlivet 3.jpgThe short film won a Grand Prix and four Golds in the Integrated Marketing, Feature Film, Short Film, and Best Director categories, at the recently-concluded prestigious China 4A Golden Seal Awards in Beijing. In addition, it also took home a Grand Prix and Gold award at the Taiwan 4A Creative Awards. Dentsu Taiwan not only bagged one of the industry’s most coveted honours but also achieved the rare feat of being a Cross-Strait, double champion.

 

Daren Ong, Marketing Director, The Glenlivet said, “From the stage of a short film ideation to the execution of The Glenlivet’s unique sensory tasting experiences, Dentsu Taiwan’s capabilities are impressive and we are extremely supportive and delighted that their efforts are being recognized, with the awards. Understanding the true essence of our brand, Dentsu Taiwan not only answered the brief, they further contributed to the success of the campaign with their professionalism and dedication towards the assigned brand’s strategy, remaining focused on the task at hand and delivering at the highest possible quality.”

 

Alice Chou, Chief Creative Officer, Dentsu Taiwan said, “The concept of this film, was to show how external influences will not affect the core vision of the brand. Drawing parallels, we stuck to our creative vision for the film and are extremely humbled by the results. We aim to deliver the best for our clients and are very pleased that we were able to effectively bring out The Glenlivet’s branding through our work.”

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