BBDO Guerrero launches global video content unit Flare Manila headed up by David Wright

BBDO Guerrero has launched Flare Manila, a part of the network’s global video content arm and has hired David Wright, from Rogue Studios in London to lead it.

Wright (pictured) will oversee all aspects of production and manage a team of producers, editors, and graphic artists as well as overseeing freelance directors and other talent. He will be working closely with creative teams in producing multiple pieces of work that can be used across platforms.

Flare Manila is already in operation. And has so far created online video content for the likes of Isuzu, Mountain Dew, Pepsi, Quaker, Snickers and Yellow Cab.

David Guerrero, Creative Chairman of BBDO Guerrero, said, “Flare Manila is all about good value, excellent production standards, with high levels of engagement. And in David Wright we have found the perfect person to lead it.”

Wright said, “I’m delighted to be in Manila and working with a really strong and energized creative department. I love and share the BBDO philosophy of “The Work. The Work. The Work.” Collaborating closely with BBDO only means absolute quality. At a time where digital content is rapidly changing, I feel the possibilities are endless and exciting.”