Sulekkha introduces a Zero-Spam Assurance service in a digital film via Flying Cursor Mumbai
“Yeh number kahan se mila?!!” If you’ve never said it, you would have surely heard someone shouting the same into a phone at the top of their lungs. While you’re relaxing at home, when you’re out enjoying the evening with your loved ones, or during an urgent business meeting – spam calls arrive out of nowhere at odd hours.
One of the biggest problems that people face nowadays when they use a particular professional service is that spam never leaves them, even after the work is done. Any present day customer feels that his or her mobile number is forever exposed to strangers. This lack of privacy is a source of annoyance since they have no control on when they will get spam calls.
Taking all this into account, Sulekha decided to emerge as a knight in shining armour offering its customers real respite from spam with its ‘Zero-Spam Assurance’. Now, when you use Sulekha to get professional services, you are assigned a dynamic virtual number with the help of the User virtual number (UVN) technology, a first of its kind for this industry. This prevents the service partner from storing and circulating your mobile number. This means that Sulekha shares your number only with the service partners you want to talk to – and what’s more, you can stop the calls whenever you want, with just one click!
Soumendu Ganguly, head of marketing, Sulekha, said, “As a brand, we are constantly engaging with our customers to understand the challenges they face and the improvements they would like us to work on. Our users have been primarily complaining of persistent calls from certain service partners even after the user has finalised a service partner for their requirement. We decided to solve this problem by deploying this unique technology.”
To highlight this exciting new offering from Sulekha, a digital film was created by its digital agency, Flying Cursor. Humorous and fun, the film was made to appeal to a digital audience by showcasing an actor and his sidekick in multiple roles dealing with unsolicited calls. The film also highlighted how Sulekha allows its consumers to remain anonymous throughout their interaction with service providers and now they don’t need to come up with creative ways to deal with spam callers.
“‘Number kahan se mila’ is the most common response to any spam call we get. And today, everyone has their own way of dealing with pesky spammers. Spamming the spammers themselves was a fun concept that we wanted to showcase, so we decided to create a digital film that introduces this exciting new chapter for Sulekha as a desi hip-hop track so it attracts not just Sulekha’s existing users but also a younger audience,” said Divya Ramesh, Creative Partner, Flying Cursor.