Publicis Philippines hires Anna Testa for MD role

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Anna Testa.jpgAnna Testa has been appointed Managing Director of Publicis Philippines. Testa (pictured) has a proven 20 year track record of building and nurturing brands for multinational clients like P&G, Nestle and McDonald’s.

Prior to her return to Manila in June 2015, she was with Leo Burnett Singapore as the Global Brand Agency Director for P&G Global SK-II. For 11 years, she held various global brand leadership roles for P&G in Leo Burnett Singapore, London and Tokyo.

With rich experience in providing integrated communication solutions to the brands that she has managed, Testa also possesses high level competencies in change management, having been, at one time, a managing principal for an international consulting group on change management and business process effectiveness.

Testa said: “After 11 years working outside of the country and heading up an award winning agency in the Philippines for the last one and a half years, I am very pleased to take on the role of leading Publicis. Tapping into Publicis One, the task of driving integration to provide our clients a competitive advantage, is pretty exciting.”

Raymond Arrastia, CEO of Publicis One Philippines, said: “Anna has a history of success wherever she has been. Her experience in global brand leadership and her unrelenting drive for excellence is a terrific addition to the Publicis Philippines team.”