Edelman reshapes Shanghai management team

Edelman has reshaped its Shanghai leadership team. Sonny Shen, MD of Edelman Shanghai and SVP of China, will take the role of part-time senior executive advisor to pursue new opportunities effective January 1, 2017. Jeffrey Yu, CEO of Edelman China, has been appointed interim MD of Edelman Shanghai. Alex Lam (pictured left), former head of Digital Performance at Publicis China, has been hired as GM of Edelman Digital Shanghai and Guangzhou, effective immediately.

“Under Sonny’s brilliant leadership, Edelman doubled its size in just three years to become the largest office by revenue within Edelman’s Asia Pacific, Middle East and Africa regional network,” said Bob Grove, CEO of Edelman North Asia. “We look forward to drawing upon Sonny’s experience and deep expertise to consult on our existing clients and new business.”

“We are fortunate to have Sonny’s respected communications marketing counsel, which is trusted by some of the world’s leading organizations operating in China and beyond,” said Yu. “At the same time, Alex will use his leading digital experience to help us strengthen our brand offer and achieve our communications marketing vision for the benefit of our clients.”

Prior to joining Edelman, Lam was head of Digital Performance at Publicis China, and has also served at MediaCom and Optimedia China. Lam has over 10 years of experience in integrated digital advertising, including creative and communications strategy, social strategy, media planning, performance marketing and e-commerce. He has worked on clients such as Royal Bank of Scotland, Shanghai General Motors, L’Oreal, Epson (Europe) and Haier. Lam has a degree in Computer Information System Design from Kingston University.