Cheil Hong Kong picks up MTR Corporation

MTR Corporation Limited has appointed Cheil Hong Kong as its advertising agency after a competitive pitch against different local and multi-national agencies.

This win will see Cheil Hong Kong work on integrated marketing communications for the brand ranging from strategic development, creative communications and activation strategies.

Jay Jeong, Managing Director of Cheil Hong Kong, said: “As one of the best railway network systems in the world, the MTR as a brand in Hong Kong has maintained a phenomenal level of success throughout the years. We are all captivated by MTR’s inspiring brand ambition and are now very much looking forward to collaborating in achieving their marketing and communication goals”.

The agency contract period will be two years, effective January 2017.