TBWA\Hakuhodo Tokyo and Innored Seoul shortlisted in LIA 2016 The NEW category

London International Awards (LIA) has announced the shortlist for the The NEW. A total of 35 entries were shortlisted in the medium. TBWA\Hakuhodo Tokyo and Innored Seoul have made it through to the shortlist stage.

TBWA\Hakuhodo Tokyo’s shortlist is for Lyrical School’s “Native Mobile Music Video” for Media Innovation and Innored Seoul for The North Face’s McMURDO “Explore every minute with McMURDO!” in Brand Experience. 

The United States picked up 14 shortlisted entries, whilst the United Kingdom and Australia fared well with 4 each. Saatchi Sydney with its Toyota LandCruiser “LandCruiser Emergency Network” work shortlisted twice.

The shortlisted entries were those that delivered a freshness that makes its impact ever more potent; work that attempts to be category defining in and of itself.

Emad Tahtouh, director, applied technology at FINCH, Sydney was the 2016 jury president. His jury consisted of Lars Bastholm, Emiliano Gonzalez De Pietri, Laura Gregory, Andrew McKechnie, Melanie McShane, Joe Sciarrotta, Taras Wayner and Faris Yakob.

To view all the shortlisted entries with media and full creative credits click here.     

Winners will be announced on 2nd November.